Overview
Part-Time Social Media Manager Hourly Rate: $25/hour; Hours: 1015 hours per week; Location: Hybrid; Reports to: Founder
About us
but cute is a playful, emotionally resonant brand building a whimsical world of mash-up characters like Luna the anxious moon bunny and Peeko the chunky dragonfruit dragon. We create plushies, stories, and experiences that celebrate imperfection.
Role overview
Youll be fully in charge of but cutes social media presence from concept to posting. That means brainstorming ideas, scripting and editing short-form videos, uploading content, writing captions, responding to comments, tracking analytics, and keeping our pages active, aligned, and full of personality.
This role is perfect for someone who thrives in creative freedom, understands TikTok and Instagram deeply, and can manage both the strategic and day-to-day sides of content creation.
Key responsibilities
- Own all brand social channels (TikTok, Instagram, Facebook, Discord and future platforms).
- Plan, film, edit, caption, and upload all social content (12 posts per day across channels).
- Write and schedule posts, ensuring tone and visuals are consistent with but cutes voice and world.
- Manage and grow community engagement. Reply to comments, DMs, and mentions.
- Brainstorm new content ideas weekly that fit trends, storytelling moments, or character spotlights.
- Collaborate directly with the founder to align social campaigns with launches, story reveals, and updates.
- Track analytics (views, engagement, follower growth) and make data-driven recommendations.
- Stay on top of TikTok and Instagram trends and identify opportunities for but cute to join conversations early.
- Regularly scroll, engage, and follow relevant creators, fans, and trend accounts to keep but cute active in the community and discover new opportunities for connection.
Qualifications
- 1 years of experience managing or creating social content for a brand, creator, or media property.
- Skilled in short-form video editing (CapCut, Reels, TikTok native tools, etc.).
- Strong understanding of TikTok and Instagram algorithms, timing, and content formats.
- Excellent writing and storytelling skills with a sense of humor and warmth.
- Organized, self-motivated, and comfortable owning a full content cycle.
- Eye for visual consistency and emotional storytelling.
What we offer
- $25/hour, ~1015 hours per week (flexible schedule).
- Creative ownership over growing a fast-rising emotional IP brand.
- Direct mentorship and collaboration with the founder.
- Opportunity to grow hours, compensation, and scope as the brand scales.
- A playful & purpose-driven environment.
How to apply
Please send:
- A short message or cover letter about how youd bring but cute to life online.
- Links to social accounts youve managed or portfolio of work.
- A quick video (30 seconds) pitching one content idea for but cutes TikTok.
Start date: 11/10/2025
Type: Independent Contractor (1099)
#J-18808-Ljbffr