Imprint Plus is hiring: Content Creator in Richmond

Awarded PPAI 2024 Greatest Companies to Work For.

At Imprint Plus, we don’t just design and produce identification solutions, we bring ideas to life right here from our Richmond, BC location. For over 41 years, we’ve been leading the industry, serving Fortune 500 companies and over 50,000 businesses across 100+ countries. As part of the Avery® North America division of CCL Industries Inc., we enjoy the best of both worlds: the close-knit culture of our team and the backing of a global leader in specialty label and packaging solutions.

Position Overview

We are looking for a driven and strategic Content Creator to develop and manage a customer-centric content program that aligns with our business goals. This role is all about crafting high-value content that resonates with our target audience, builds trust, and positions us as an industry thought leader. The Content Creator will play a critical role in shaping our voice and engaging our community through informative and accessible content.

Customer Insight Gathering

• Work closely with sales, customer service, and product teams to identify common customer questions, challenges, and interests.
• Develop a comprehensive understanding of our ideal customer personas and their journey, ensuring all content meets their needs at each stage.

Content Development

• Create, edit, and publish educational content, including blogs, articles, case studies, FAQs, e-books, and videos, aimed at addressing key customer questions and supporting the buyer’s journey.
• Develop engaging product-based content, comparison guides, and solution-driven resources that directly answer the questions prospects and customers are asking.
• Maintain consistent brand voice and tone across all written and visual content, ensuring clarity and value for our audience.

Inbound Content Strategy

• Use SEO and keyword research to develop a content strategy that drives organic search traffic and improves conversion rates.
• Create pillar content and topic clusters to strengthen website authority on essential subjects and optimize search visibility.
• Regularly update and repurpose high-performing content to ensure relevance and maximize its impact.

Video Content & Social Media Engagement

• Produce video content that explains complex topics, highlights customer testimonials, and addresses common questions.
• Collaborate with social media and marketing teams to distribute content across channels and engage with the audience directly.

Performance Measurement & Optimization

• Track and analyze content performance metrics such as engagement, conversion, and time on page to evaluate the effectiveness of the content strategy.
• Optimize content based on data insights and feedback, making strategic adjustments to improve reach and engagement over time.
• Regularly report on content effectiveness, aligning KPIs with broader marketing goals to demonstrate ROI.

Advocacy and Community Engagement

• Serve as a champion of the They Ask, You Answer methodology, helping internal teams understand the importance of customer-driven content.
• Foster relationships with existing customers to gain deeper insights and create customer-centric content that feels authentic and directly responds to their needs.
• Act as a brand advocate, using content as a means to create connections with the community and cultivate a loyal customer base.

Qualifications

Note: Passion and experience will be weighted higher than education qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field or equivalent experience.
• 3+ years of experience in content marketing, copywriting, or digital marketing, preferably in an inbound marketing context.
• Proven experience with SEO and inbound marketing best practices.
• Skilled in content management systems and analytics tools (Google Analytics, SEMrush).
• Experience with video content creation and basic video editing tools is an advantage.
• Strong organizational and project management skills, with the ability to manage multiple content projects and adapt to feedback.

Key Performance Indicators (KPIs)

• Increase in organic website traffic and lead generation.
• Higher content engagement rates and lower bounce rates.
• Improved rankings on target keywords.
• Positive feedback from customers and prospects indicating value received from content.
• Customer-Obsessed: Empathetic and driven to create content that directly helps and informs the customer.
• Analytical: Data-oriented with a keen ability to interpret analytics and apply insights.
• Collaborative: Enjoys working with cross-functional teams to gather insights and ensure content aligns with broader goals.
• Adaptable: Flexible in adjusting content strategies based on changing customer needs and marketing objectives.
• Stong attention to detail and organization.

This role is perfect for a storyteller who is customer-focused, curious, and motivated by creating content that genuinely helps people make informed decisions. Join us in building a transparent, trust-based relationship with our audience by answering their questions and becoming a go-to resource in our industry.

Job Type

Imprint Plus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $27.40-$30.29 per hour

Expected hours: 40 per week

• Company events
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• Paid time off
• RRSP match

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Richmond, BC V6W 1J8

If you're interested in this role, please submit your resume along with an optional cover letter here .

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