Account Manager, Fashion Job at PURPLE in New York

Overview

Account Manager, Fashion at PURPLE — New York, NY

PURPLE is looking for an experienced Account Manager for its Fashion division to join the agency. This role supports the Account Director in developing and executing strategies to generate maximum brand exposure through creative product placement, profile features and launches. The Account Manager should have a genuine passion for developing brands, use initiative to achieve exceptional results, and possess impeccable client liaison skills with an established network of key contacts (brands and press).

Department: Fashion

Location: PURPLE New York

Compensation: $70,000 - $80,000 / year

Key Responsibilities

• Reporting to the Account Director, promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media; develop and maintain relationships with key journalists and media in your assigned market, acting as an ambassador for PURPLE.
• Increase awareness for all brands assigned; build relationships with media through regular one-to-one appointments and meetings.
• Execute media relations plans for clients, including developing outreach plans, message development, event management, media familiarisation trips, effective pitching, spokesperson training, and pitching local, regional and national stories.
• Conduct competitive media research and analysis; participate in the creation of communications plans and strategies.
• Navigate partnership and collaboration opportunities; support with event logistics; develop weekly and monthly media reports for clients.
• Support Account Directors with communication to all clients, building rapport and credibility based on trust and expert counsel.
• Manage product-related media requests from inquiry to potential coverage.
• General media monitoring across clients and competitors; produce high-quality internal and external communications content.
• Oversee weekly client agendas; proactively pitch story ideas to maximize editorial placement across brands.
• Manage and motivate junior team members to ensure day-to-day operations run smoothly and PR results are delivered; support growth to the next level.
• Support Account Directors and senior team members to ensure maximum support across all levels.
• Understand paid, owned and earned media strategies; develop relationships with top influencers to support these activities.
• Maintain strong connections with leading and emerging editorial talents in the UK and Europe.
• Manage the Junior Account Executive/Account Executive to help reach personal and team targets.
• Contribute to agency new business efforts; assist in proposals and relevant pitches.

Skills, Knowledge and Expertise

• Proven experience operating in a senior position within the fashion industry.
• Proven commercial experience in a fast-paced environment.
• Management experience is highly desirable.
• Proven track record of creating a positive impact on business through implementation of a PR strategy.
• Discreet, professional and well spoken, with excellent communication skills.
• Extremely well-organised, methodical and efficient, with initiative.
• Pro-active and able to show initiative/ideas to promote PURPLE offerings.
• Creative and strategic thinker; strong established fashion press contacts; international press contacts desirable.
• Strong experience in event management; strong presentation and writing skills.
• Able to identify communication opportunities across multiple media platforms.
• Strong MS Word skills; working knowledge of PowerPoint and Excel.

Job Function and Industry

• Job function: Sales and Business Development
• Industry: Public Relations and Communications Services

Referrals increase your chances of interviewing at PURPLE by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.