Marketing Strategist Job at Plante Moran in Columbus

Overview

Count on us. Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.

Your role

Your Work Will Include, But Not Be Limited To

• Collaborate with Marketing Managers to co-develop and implement the practice area marketing plan, aligning with industry growth goals and client needs.
• Plan, develop and launch multi-channel, issue-based marketing campaigns that enhance brand presence, engage target audiences, and generate demand.
• Serve as a strategic advisor to the business, developing strong relationships with internal constituents while leveraging research and data to inform decisions and growth strategies.
• Identify and manage target accounts in collaboration with national and regional practice leaders based on strategic growth potential.
• Manage and negotiate sponsorships and cultivate partnerships with key associations at regional and national levels.
• Strategize, plan, and execute comprehensive virtual, hybrid, and in-person event initiatives for both association-sponsored and firm-hosted events in collaboration with internal constituents and other marketing team members.
• Produce and share content that positions the firm's unique point of view on relevant issues in collaboration with firm subject matter experts and digital and communications functions.
• Utilize the full suite of marketing technology to monitor, analyze, and optimize marketing program effectiveness and ROI, providing actionable insights to inform growth strategies and sales effectiveness.
• Assist in the development and management of the annual marketing budget.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Minimum of 3+ years relevant experience required; experience in professional services marketing would be preferred.
• Demonstrated knowledge of account-based marketing (ABM) disciplines, business-to-business marketing and communications.
• Strong listening, interpersonal and decision-making skills. Able to confidently present complex ideas and provide alternative solutions to executive stakeholders.
• Adept at managing multiple concurrent marketing initiatives.
• Knowledge of marketing project management and automation tools.

What makes us different

On the surface, we’re one of the nation’s largest audit, tax, consulting, and wealth management firms. But dig a little deeper, and you’ll see what makes us different: we’re a relatively jerk-free firm (hey, nobody’s perfect) with a world-class culture, consistent recognition as one of Fortune Magazine’s “100 Best Companies to Work For,” and an endless array of opportunities. At Plante Moran, diversity, equity and inclusion means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment, with their individual, unique identities. So, what are you waiting for? Apply now.

Plante Moran is committed to a diverse workplace. We strive to create a culture where each person feels accepted and valued. We believe that each person’s ultimate potential begins with first acknowledging their inherent dignity. When we can recognize — and celebrate — our many human differences, we’re able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. Plante Moran is an Equal Opportunity Employer. Plante Moran maintains a drug-free workplace.

Interested applicants must submit their resume for consideration using our applicant tracking system. Due to the high volume of interest in our positions, only candidates selected for interviews will be contacted. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified candidates who are bilingual in either Japanese and English or Chinese and English. Unsolicited resumes from search firms or employment agencies will not be paid a fee and become the property of Plante Moran.

The compensation range for this role in IL, MA or CO is: $67,500.00 - $101,500.00