L'Oreal Group
Director- Brand Culture Marketing US
L'Oreal Group, El Segundo, California, United States, 90245
Overview
JOB TITLE:
Director- Brand Culture Marketing
DEPARTMENT:
Brand Culture and Consumer Experience
REPORTS TO:
VP, Brand & Consumer Experience
LOCATION:
Los Angeles
What You Will Do:
Lead brand communication + PR and strategic Culture + Entertainment + brand marketing opportunities for NYX Professional Makeup across categories including entertainment, VIP talent, sports and music.
Help create and lead management and activation of cultural programs, campaigns, and co-marketing opportunities across industries; drive PR to increase brand visibility and reputation in the U.S. market through compelling storytelling.
Collaborate with cross-functional teams including Digital, Strategic Partnerships and Marketing stakeholders to scale opportunities, focusing on tentpole/entertainment/cultural programming and industry connectivity; develop cultural fluency within the brand.
Maintain a true passion and understanding of the entertainment ecosystem and storytelling.
What You Will Do (continued):
Assist in developing a vision and framework for NYX PM to execute culturally relevant opportunities and campaigns adjacent to beauty.
Execute PR strategies for the US, highlighting the brand, NYX Professional Makeup, digital innovation, launches, etc.
Draft press releases, talking points and other communication materials.
Oversee VIP talent and partner outreach and negotiation; guide the brand into new partners and platforms across entertainment, sports and music.
Serve as a point of contact for PR, culture and talent, agencies, and facilitate workflow across teams/stakeholders; work with internal + external social media teams to identify new opportunities for the brand and discover relevant content + brand opportunities beyond day-to-day launches.
Maintain expert understanding of the entertainment landscape, industry trends and pop-culture (celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.).
Leverage industry trends to develop strategic recommendations, programs and/or campaigns for NYX Professional Makeup.
Track brand culture activations and share best practices/learnings.
Vet and lead the implementation of entertainment + cultural pilots and co-create new, creative opportunities for the brand.
Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators.
What We Are Looking For:
Bachelor's degree in related field
Must have a true passion and understanding of pop culture
8+ years of marketing, entertainment marketing, public relations, advertising agency or talent agency experience
Excellent verbal and written communication skills
Ability to synthesize trends and insights and translate them into partnership strategies
Highly organized, detail-oriented and focused on projects from developing the vision and strategy to executing and evaluating the results
Ability to interact and present to all levels of the organization
Ability to work in a fast-paced, demanding environment with a positive and team-oriented, collaborative approach
Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel; Proficiency in Adobe Creative Suite (InDesign, Photoshop) is a plus
What\u2019s In It For You:
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
#J-18808-Ljbffr
Director- Brand Culture Marketing
DEPARTMENT:
Brand Culture and Consumer Experience
REPORTS TO:
VP, Brand & Consumer Experience
LOCATION:
Los Angeles
What You Will Do:
Lead brand communication + PR and strategic Culture + Entertainment + brand marketing opportunities for NYX Professional Makeup across categories including entertainment, VIP talent, sports and music.
Help create and lead management and activation of cultural programs, campaigns, and co-marketing opportunities across industries; drive PR to increase brand visibility and reputation in the U.S. market through compelling storytelling.
Collaborate with cross-functional teams including Digital, Strategic Partnerships and Marketing stakeholders to scale opportunities, focusing on tentpole/entertainment/cultural programming and industry connectivity; develop cultural fluency within the brand.
Maintain a true passion and understanding of the entertainment ecosystem and storytelling.
What You Will Do (continued):
Assist in developing a vision and framework for NYX PM to execute culturally relevant opportunities and campaigns adjacent to beauty.
Execute PR strategies for the US, highlighting the brand, NYX Professional Makeup, digital innovation, launches, etc.
Draft press releases, talking points and other communication materials.
Oversee VIP talent and partner outreach and negotiation; guide the brand into new partners and platforms across entertainment, sports and music.
Serve as a point of contact for PR, culture and talent, agencies, and facilitate workflow across teams/stakeholders; work with internal + external social media teams to identify new opportunities for the brand and discover relevant content + brand opportunities beyond day-to-day launches.
Maintain expert understanding of the entertainment landscape, industry trends and pop-culture (celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.).
Leverage industry trends to develop strategic recommendations, programs and/or campaigns for NYX Professional Makeup.
Track brand culture activations and share best practices/learnings.
Vet and lead the implementation of entertainment + cultural pilots and co-create new, creative opportunities for the brand.
Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators.
What We Are Looking For:
Bachelor's degree in related field
Must have a true passion and understanding of pop culture
8+ years of marketing, entertainment marketing, public relations, advertising agency or talent agency experience
Excellent verbal and written communication skills
Ability to synthesize trends and insights and translate them into partnership strategies
Highly organized, detail-oriented and focused on projects from developing the vision and strategy to executing and evaluating the results
Ability to interact and present to all levels of the organization
Ability to work in a fast-paced, demanding environment with a positive and team-oriented, collaborative approach
Advanced proficiency in Microsoft applications including PowerPoint, Word and Excel; Proficiency in Adobe Creative Suite (InDesign, Photoshop) is a plus
What\u2019s In It For You:
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
#J-18808-Ljbffr