Citi
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Brand Strategy Lead, Wealth Marketing
role at
Citi .
We are seeking a highly collaborative and detail‑oriented Brand Strategy Lead to support the execution of Citi Wealth’s global brand strategy. This role will play a vital part in operationalizing a unified and differentiated brand presence across segments, regions, and touchpoints. Working closely with the Head of Brand, Media & Creative Strategy, this individual will help bring the Citi Wealth brand to life—ensuring consistent design, clear messaging, and strategic alignment across all client‑facing experiences.
Responsibilities
Support execution of Citi Wealth’s global brand strategy and identity system across channels and regions.
Partner with internal design, content, and marketing teams to bring creative campaigns and assets to life.
Coordinate deliverables and timelines for brand‑related initiatives, ensuring timely and consistent execution across stakeholders.
Conduct research and benchmarking to inform creative development, messaging, and visual expression.
Develop brand guidelines, visual toolkits, and internal communications to promote brand system understanding and adoption.
Drive consistency in design and voice across marketing, content, and sales assets.
Assist in managing agency partners, creative vendors, and internal contributors to deliver high‑quality brand assets.
Support presentations and storytelling to advocate for the brand internally and externally.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
10+ years of experience in brand strategy, marketing execution, or creative operations.
Background in financial services, luxury, tech, or professional services preferred.
Demonstrated experience supporting large‑scale brand initiatives and coordinating cross‑functional stakeholders.
Familiarity with visual identity systems, brand guidelines, and campaign toolkits.
Strong project management and organizational skills with exceptional attention to detail.
Confident communicator with a collaborative, solutions‑oriented mindset.
Comfortable working with creatives, marketers, and senior stakeholders alike.
Education
Bachelor’s/University degree, Master’s degree preferred.
Key Competencies
Strong sense of visual and narrative brand strategy.
Organized and proactive project manager with an ability to manage multiple priorities.
Curious, adaptable, and driven to elevate brand execution.
Collaborative team player with a positive, can‑do attitude.
Passionate about delivering a best‑in‑class client experience through creative and consistent brand storytelling.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, view Citi’s EEO Policy Statement and the Know Your Rights poster.
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Brand Strategy Lead, Wealth Marketing
role at
Citi .
We are seeking a highly collaborative and detail‑oriented Brand Strategy Lead to support the execution of Citi Wealth’s global brand strategy. This role will play a vital part in operationalizing a unified and differentiated brand presence across segments, regions, and touchpoints. Working closely with the Head of Brand, Media & Creative Strategy, this individual will help bring the Citi Wealth brand to life—ensuring consistent design, clear messaging, and strategic alignment across all client‑facing experiences.
Responsibilities
Support execution of Citi Wealth’s global brand strategy and identity system across channels and regions.
Partner with internal design, content, and marketing teams to bring creative campaigns and assets to life.
Coordinate deliverables and timelines for brand‑related initiatives, ensuring timely and consistent execution across stakeholders.
Conduct research and benchmarking to inform creative development, messaging, and visual expression.
Develop brand guidelines, visual toolkits, and internal communications to promote brand system understanding and adoption.
Drive consistency in design and voice across marketing, content, and sales assets.
Assist in managing agency partners, creative vendors, and internal contributors to deliver high‑quality brand assets.
Support presentations and storytelling to advocate for the brand internally and externally.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications
10+ years of experience in brand strategy, marketing execution, or creative operations.
Background in financial services, luxury, tech, or professional services preferred.
Demonstrated experience supporting large‑scale brand initiatives and coordinating cross‑functional stakeholders.
Familiarity with visual identity systems, brand guidelines, and campaign toolkits.
Strong project management and organizational skills with exceptional attention to detail.
Confident communicator with a collaborative, solutions‑oriented mindset.
Comfortable working with creatives, marketers, and senior stakeholders alike.
Education
Bachelor’s/University degree, Master’s degree preferred.
Key Competencies
Strong sense of visual and narrative brand strategy.
Organized and proactive project manager with an ability to manage multiple priorities.
Curious, adaptable, and driven to elevate brand execution.
Collaborative team player with a positive, can‑do attitude.
Passionate about delivering a best‑in‑class client experience through creative and consistent brand storytelling.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, view Citi’s EEO Policy Statement and the Know Your Rights poster.
#J-18808-Ljbffr