Abbott
Sr. Global Manager, Brand and Multi-Channel Marketing
Abbott, Santa Clara, California, us, 95053
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year."
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor's degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
We currently have an opportunity available for a
Sr. Global Manager, Brand and Multi-Channel Marketing
to join our Global Strategic Marketing, Coronary Franchise Team in
Vascular
division, based in
Santa Clara, CA
.
Abbott Vascular provides innovative, minimally invasive, and cost-effective products for the treatment of vascular disease.
This is a fully onsite role to support our comprehensive coronary PCI portfolio in a dynamic, high performing team.
What You'll Work On
Be the marketing communication lead as part of coronary franchise team and build and execute marketing communication strategies and supporting processes consistent with product and business objectives. Responsible for developing, managing, and implementing all branding and communication projects in the areas of advertising and promotion, including digital and mobile communications. Manage multiple project-based marketing activities at any given time and owner of channel plans/integrated marketing communication plans. Act as a brand champion and ensure brand compliance for coronary franchise and products. Partner with marketing communications and digital center of excellence teams.
Brand management: Act as global brand champion and implement corporate, divisional and product brand guidelines. Oversee A&P from a global perspective in their respective areas.
Communication Strategies: Recommend and execute communication and promotional objectives and strategies whiletracking success/KPIs. Creates Integrated Marketing Communication Plans as well as Channel and Launch Plans
Partner with cross-functional teams such as upstream marketing, regulatory affairs, clinical, R&D, and legal to plan andexecute on strategies and tactical plans based on input from both internal and external stakeholders. Manage multipleprojects with varying timelines and ensure their timely execution
Promotional implementation and management of clinical data communication: Drive and develop promotional plans bymanaging, planning and implementing communication projects (including clinical data) in collaboration with productmarketing teams.
Digital Strategy: Partner with digital team to strategize on websites, apps, social media, and other online activities
Agency and Vendor Management: Provide direction to agencies and vendors by facilitating communication to achievecollaboration and consensus, as well as complete promotional projects.
Manage contingent workers as well as potential direct reports
Required Qualifications
Bachelors Degree Related field OR or an equivalent combination of education and work experience
Masters Degree -In Business Administration or in a related field is highly desired.
Minimum 8 years Business experience where development and deployment of marketing plans including digital strategies and plans were central to the success in the roles.
Preferred Qualifications
Medical device experience is preferred.
Experience with advertising and promotional materials in a highly regulated environment is preferred.
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
The base pay for this position is $128,000.00 - $256,000.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year."
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor's degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
We currently have an opportunity available for a
Sr. Global Manager, Brand and Multi-Channel Marketing
to join our Global Strategic Marketing, Coronary Franchise Team in
Vascular
division, based in
Santa Clara, CA
.
Abbott Vascular provides innovative, minimally invasive, and cost-effective products for the treatment of vascular disease.
This is a fully onsite role to support our comprehensive coronary PCI portfolio in a dynamic, high performing team.
What You'll Work On
Be the marketing communication lead as part of coronary franchise team and build and execute marketing communication strategies and supporting processes consistent with product and business objectives. Responsible for developing, managing, and implementing all branding and communication projects in the areas of advertising and promotion, including digital and mobile communications. Manage multiple project-based marketing activities at any given time and owner of channel plans/integrated marketing communication plans. Act as a brand champion and ensure brand compliance for coronary franchise and products. Partner with marketing communications and digital center of excellence teams.
Brand management: Act as global brand champion and implement corporate, divisional and product brand guidelines. Oversee A&P from a global perspective in their respective areas.
Communication Strategies: Recommend and execute communication and promotional objectives and strategies whiletracking success/KPIs. Creates Integrated Marketing Communication Plans as well as Channel and Launch Plans
Partner with cross-functional teams such as upstream marketing, regulatory affairs, clinical, R&D, and legal to plan andexecute on strategies and tactical plans based on input from both internal and external stakeholders. Manage multipleprojects with varying timelines and ensure their timely execution
Promotional implementation and management of clinical data communication: Drive and develop promotional plans bymanaging, planning and implementing communication projects (including clinical data) in collaboration with productmarketing teams.
Digital Strategy: Partner with digital team to strategize on websites, apps, social media, and other online activities
Agency and Vendor Management: Provide direction to agencies and vendors by facilitating communication to achievecollaboration and consensus, as well as complete promotional projects.
Manage contingent workers as well as potential direct reports
Required Qualifications
Bachelors Degree Related field OR or an equivalent combination of education and work experience
Masters Degree -In Business Administration or in a related field is highly desired.
Minimum 8 years Business experience where development and deployment of marketing plans including digital strategies and plans were central to the success in the roles.
Preferred Qualifications
Medical device experience is preferred.
Experience with advertising and promotional materials in a highly regulated environment is preferred.
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
The base pay for this position is $128,000.00 - $256,000.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com