PulsePoint
Product Marketing Manager, AdTech / Programmatic
PulsePoint, Washington, District of Columbia, us, 20022
Product Marketing Manager
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with a high level of accuracydelivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
You will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint's suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations.
This will be a great fit for you if :
You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes.
You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging.
You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers.
You are comfortable working cross-functionally across product, sales, and marketing teams and can adjust and reprioritize projects to meet the company's needs.
What you'll be doing :
Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends.
Lead new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training.
Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoint's value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies.
Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team.
Leverage data-driven insights and competitive research to help inform the sales and product team.
What we want you to bring to the table :
Minimum 5 years of proven experience in product marketing.
Professional experience in B2B enterprise-level technology.
Deep familiarity with and the ability to demonstrate a sophisticated understanding of programmatic technologies and / or strategies.
Experience in health or media strongly preferred.
Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus.
Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion, and competitive intel.
Can translate and condense highly technical product offerings and concepts into language for a variety of audiences.
What we'll give to you :
Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance.
401(k) Match.
Generous paid vacation and sick time.
Paid parental leave & adoption assistance.
Annual tuition assistance.
Better Yourself Wellness program.
Group volunteer opportunities and fun events.
Commuting subsidy and commuter benefits.
A referral bonus program we love hiring referrals here at PulsePoint.
Target salary range :
$110-125k base + 11k-12.5k target annual bonus.
Selection Process :
Initial Phone Screen (60 mins)
Hiring Manager Video Call (60 mins)
Team Interview
Assignment
CPO video call (30 mins) + reference checks
WebMD and its affiliates is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
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You will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint's suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations.
This will be a great fit for you if :
You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes.
You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging.
You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers.
You are comfortable working cross-functionally across product, sales, and marketing teams and can adjust and reprioritize projects to meet the company's needs.
What you'll be doing :
Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends.
Lead new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training.
Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoint's value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies.
Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team.
Leverage data-driven insights and competitive research to help inform the sales and product team.
What we want you to bring to the table :
Minimum 5 years of proven experience in product marketing.
Professional experience in B2B enterprise-level technology.
Deep familiarity with and the ability to demonstrate a sophisticated understanding of programmatic technologies and / or strategies.
Experience in health or media strongly preferred.
Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus.
Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion, and competitive intel.
Can translate and condense highly technical product offerings and concepts into language for a variety of audiences.
What we'll give to you :
Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance.
401(k) Match.
Generous paid vacation and sick time.
Paid parental leave & adoption assistance.
Annual tuition assistance.
Better Yourself Wellness program.
Group volunteer opportunities and fun events.
Commuting subsidy and commuter benefits.
A referral bonus program we love hiring referrals here at PulsePoint.
Target salary range :
$110-125k base + 11k-12.5k target annual bonus.
Selection Process :
Initial Phone Screen (60 mins)
Hiring Manager Video Call (60 mins)
Team Interview
Assignment
CPO video call (30 mins) + reference checks
WebMD and its affiliates is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
#J-18808-Ljbffr