Flagship Pioneering Company
Company Description
Extuitive is a Flagship Pioneering–backed startup reimagining product innovation for the AI era. Our mission is to empower entrepreneurs and direct‑to‑consumer (D2C) brands with AI‑driven tools that simplify, accelerate, and scale the launch of new products. Based in Cambridge, MA, we operate like a special ops unit—fast‑moving, data‑driven, and relentlessly focused on impact.
THE ROLE We’re seeking a creative, execution‑focused Manager of Digital Marketing to build and optimize our full‑funnel growth engine from the ground up. You’ll own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product‑market fit, and drive exponential customer acquisition for AI‑powered SaaS tools.
Key Responsibilities
Digital Marketing Strategy & Execution
Develop and oversee multichannel paid campaigns (Meta, TikTok, Google Search/Display, YouTube)
Establish and manage awareness, acquisition, and onboarding funnels
Build and iterate growth loops (referral programs, virality features)
Demand Generation & Lead Funnel Optimization
Design, launch, and test B2C campaigns targeting Shopify merchants and e‑commerce brands
Optimize cost‑per‑acquisition (CPA), customer lifetime value (LTV), and conversion rates through data‑driven experiments
Implement automated lead nurturing workflows using email, chat, and retargeting sequences
Go‑to‑Market (GTM) Campaigns
Partner with product, content, and sales teams to create and execute launch playbooks for new AI features
Define target segments, messaging frameworks, and launch timelines
Analyze post‑launch performance and iterate rapidly
Analytics & Martech Infrastructure
Set up and maintain analytics stack (GA4, Mixpanel, HubSpot, GEO or equivalent)
Track and report key metrics (CPL, MQL‑to‑SQL conversion, ROAS, churn)
Develop dashboards and playbooks to inform strategic decisions
Experimentation & Optimization
Lead A/B and multivariate tests on landing pages, ad creatives, and email flows
Prioritize test roadmap based on impact vs. effort
Document learnings and scale winning experiments
Team Leadership & Collaboration
Grow and mentor a team of performance marketers and lifecycle specialists
Align cross‑functional teams (product, design, engineering, sales) on marketing initiatives
Present regular updates to executive leadership
Professional Experience & Qualifications
6+ years of marketing experience focused on digital channels and go‑to‑market strategies for software/SaaS and consumer brands
Proven track record developing and executing multi‑channel digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI
Expert in paid acquisition & demand generation on e‑commerce platforms (e.g., Shopify), including search ads, social ads (Meta, LinkedIn), programmatic DSPs, and retargeting workflows
Experience with GEO (generative engine optimization)
Proficient with marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce Pardot) to architect scalable, personalized customer journeys
Strong analytical abilities in Excel and BI platforms (Looker, Tableau) to conduct CAC/LTV calculations, cohort analyses, and funnel optimization
Skilled at structuring digital channel partnerships, from platform integrations to affiliate and influencer programs, to expand reach and acquisition
Hands‑on with go‑to‑market & product‑led growth campaigns, aligning marketing and product for successful launches
Startup & early‑stage SaaS background preferred, thriving in fast‑paced, ambiguous environments
Exceptional communicator & leader, with proven presentation, project‑management, and cross‑functional team coordination skills
Advanced PowerPoint proficiency for crafting compelling performance reports and executive decks
Creative thinker passionate about innovation, consumer‑trend spotting, and applying generative AI to marketing initiatives
We are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
We recognize that great candidates often bring unique strengths without fulfilling every qualification. If you have some of the experience listed above but not all, please apply anyway. We are dedicated to building diverse and inclusive teams and look forward to learning more about your background and interest in Flagship.
The salary range for this role is $121,000 - $159,500. Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies, and experience.
Location: Burlington, MA.
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THE ROLE We’re seeking a creative, execution‑focused Manager of Digital Marketing to build and optimize our full‑funnel growth engine from the ground up. You’ll own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product‑market fit, and drive exponential customer acquisition for AI‑powered SaaS tools.
Key Responsibilities
Digital Marketing Strategy & Execution
Develop and oversee multichannel paid campaigns (Meta, TikTok, Google Search/Display, YouTube)
Establish and manage awareness, acquisition, and onboarding funnels
Build and iterate growth loops (referral programs, virality features)
Demand Generation & Lead Funnel Optimization
Design, launch, and test B2C campaigns targeting Shopify merchants and e‑commerce brands
Optimize cost‑per‑acquisition (CPA), customer lifetime value (LTV), and conversion rates through data‑driven experiments
Implement automated lead nurturing workflows using email, chat, and retargeting sequences
Go‑to‑Market (GTM) Campaigns
Partner with product, content, and sales teams to create and execute launch playbooks for new AI features
Define target segments, messaging frameworks, and launch timelines
Analyze post‑launch performance and iterate rapidly
Analytics & Martech Infrastructure
Set up and maintain analytics stack (GA4, Mixpanel, HubSpot, GEO or equivalent)
Track and report key metrics (CPL, MQL‑to‑SQL conversion, ROAS, churn)
Develop dashboards and playbooks to inform strategic decisions
Experimentation & Optimization
Lead A/B and multivariate tests on landing pages, ad creatives, and email flows
Prioritize test roadmap based on impact vs. effort
Document learnings and scale winning experiments
Team Leadership & Collaboration
Grow and mentor a team of performance marketers and lifecycle specialists
Align cross‑functional teams (product, design, engineering, sales) on marketing initiatives
Present regular updates to executive leadership
Professional Experience & Qualifications
6+ years of marketing experience focused on digital channels and go‑to‑market strategies for software/SaaS and consumer brands
Proven track record developing and executing multi‑channel digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI
Expert in paid acquisition & demand generation on e‑commerce platforms (e.g., Shopify), including search ads, social ads (Meta, LinkedIn), programmatic DSPs, and retargeting workflows
Experience with GEO (generative engine optimization)
Proficient with marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce Pardot) to architect scalable, personalized customer journeys
Strong analytical abilities in Excel and BI platforms (Looker, Tableau) to conduct CAC/LTV calculations, cohort analyses, and funnel optimization
Skilled at structuring digital channel partnerships, from platform integrations to affiliate and influencer programs, to expand reach and acquisition
Hands‑on with go‑to‑market & product‑led growth campaigns, aligning marketing and product for successful launches
Startup & early‑stage SaaS background preferred, thriving in fast‑paced, ambiguous environments
Exceptional communicator & leader, with proven presentation, project‑management, and cross‑functional team coordination skills
Advanced PowerPoint proficiency for crafting compelling performance reports and executive decks
Creative thinker passionate about innovation, consumer‑trend spotting, and applying generative AI to marketing initiatives
We are an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
We recognize that great candidates often bring unique strengths without fulfilling every qualification. If you have some of the experience listed above but not all, please apply anyway. We are dedicated to building diverse and inclusive teams and look forward to learning more about your background and interest in Flagship.
The salary range for this role is $121,000 - $159,500. Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies, and experience.
Location: Burlington, MA.
#J-18808-Ljbffr