Market America Inc
Overview
Market America Inc is seeking a Digital Communications Manager for our Marketing team. This role focuses on transforming how SHOP.COM communicates with millions of customers worldwide, across email, SMS, and push destinations. It is a leadership role in crafting communication experiences that drive engagement, conversions, and brand loyalty, and involves architecting lifecycle marketing to boost repeat purchases, reactivate lapsed users, and maximize ROI. Responsibilities
Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push. Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty. Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals. Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis. Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.). Implement and monitor A/B and multivariate testing with actionable reporting. Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership. Leverage segmentation and behavioral data to inform personalization and targeting. Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM). Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email. Education & Experience
5–7+ years of experience in email marketing, ideally with an e-commerce or marketplace brand. Proven success scaling email programs that directly influenced revenue growth. Mastery of tools like Maropost, Mailchimp, Bluecore, Klaviyo, Iterable, or similar (experience migrating tools a plus). Skilled at writing brief but impactful subject lines, CTAs, and lifecycle messaging. Strong analytical skills with an experimentation mindset. Comfortable collaborating with designers, developers, and data teams. Preferred Skills
Proficient use of MS Office programs: Word, PowerPoint and Outlook; above moderate level of proficiency in MS Excel. High energy level, capable of managing multifaceted strategic projects with day-to-day tactical activities. Ability to work with diverse personalities; tactful, mature, flexible. Strong reading, writing, and speaking English; active listening; attention to detail; critical thinking; problem solving and judgment. Benefits & Employment Details
Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic. Qualified candidates should apply online. This position will work on site based in our Greensboro NC offices. We are not able to sponsor for this position. Equal Opportunity
Market America is proud to be an equal opportunity employer. About Market America
Market America | SHOP.COM is changing the way people shop and changing the economic paradigm so anyone can become financially independent by creating their own economy and converting their spending into earning with the Shopping Annuity®. Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing. Headquartered in Greensboro, North Carolina, with eight sites around the globe, its mission is to provide a robust business system for entrepreneurs while offering consumers a better way to shop. Further company information can be found at SHOP.COM.
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Market America Inc is seeking a Digital Communications Manager for our Marketing team. This role focuses on transforming how SHOP.COM communicates with millions of customers worldwide, across email, SMS, and push destinations. It is a leadership role in crafting communication experiences that drive engagement, conversions, and brand loyalty, and involves architecting lifecycle marketing to boost repeat purchases, reactivate lapsed users, and maximize ROI. Responsibilities
Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push. Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty. Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals. Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis. Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.). Implement and monitor A/B and multivariate testing with actionable reporting. Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership. Leverage segmentation and behavioral data to inform personalization and targeting. Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM). Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email. Education & Experience
5–7+ years of experience in email marketing, ideally with an e-commerce or marketplace brand. Proven success scaling email programs that directly influenced revenue growth. Mastery of tools like Maropost, Mailchimp, Bluecore, Klaviyo, Iterable, or similar (experience migrating tools a plus). Skilled at writing brief but impactful subject lines, CTAs, and lifecycle messaging. Strong analytical skills with an experimentation mindset. Comfortable collaborating with designers, developers, and data teams. Preferred Skills
Proficient use of MS Office programs: Word, PowerPoint and Outlook; above moderate level of proficiency in MS Excel. High energy level, capable of managing multifaceted strategic projects with day-to-day tactical activities. Ability to work with diverse personalities; tactful, mature, flexible. Strong reading, writing, and speaking English; active listening; attention to detail; critical thinking; problem solving and judgment. Benefits & Employment Details
Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic. Qualified candidates should apply online. This position will work on site based in our Greensboro NC offices. We are not able to sponsor for this position. Equal Opportunity
Market America is proud to be an equal opportunity employer. About Market America
Market America | SHOP.COM is changing the way people shop and changing the economic paradigm so anyone can become financially independent by creating their own economy and converting their spending into earning with the Shopping Annuity®. Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing. Headquartered in Greensboro, North Carolina, with eight sites around the globe, its mission is to provide a robust business system for entrepreneurs while offering consumers a better way to shop. Further company information can be found at SHOP.COM.
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