Renkus-Heinz, Inc.
Digital Social Media Manager
Renkus-Heinz, Inc., Lake Forest, California, United States, 92630
Renkus-Heinz, Inc. is an elite manufacturer of premium loudspeaker technology. Our sound systems deliver high-quality audio to the world’s most prestigious projects, from landmark airports and historic museums to renowned concert venues and theme parks across the globe. Our mission is to raise the benchmark for audio experiences, providing our partners with world‑class technology and unrivaled service to craft the perfect sound solution for each unique venue. We work to ensure the ultimate satisfaction of our customers, create lasting relationships with our industry partners, minimize waste in our production process, and prioritize the wellbeing of our employees. It is our promise to ourselves and our partners to continue to lead the audio industry with the most advanced technologies, continuing our long legacy of integrity and innovation. From engineering, operations and admin to sales and marketing, we have a passionate team with diverse career paths for anyone interested in audio or working adjacent to the music industry. Renkus‑Heinz proudly manufactures our products at our purpose‑built factory headquarters in Foothill Ranch, CA, USA.
Position Overview Job Title:
Digital & Social Media Manager
Job Type:
Full time, exempt. On‑site in Foothill Ranch, CA, with occasional travel for major industry trade shows.
Job Description:
The Digital & Social Media Manager is a core member of our marketing team, responsible for developing and managing our overall social media and video strategy.
Social Media: From planning campaigns and monitoring analytics to overseeing the content creation process, this position directly manages our day‑to‑day social media presence and develops our long‑term social strategy. You will work closely with the Marketing Director on overall branding and creative planning and will directly manage our social media calendar and content creation: photo/video (including post‑production), copywriting and graphic design, maintaining brand voice and consistency across platforms. This position requires strong project management skills and will coordinate with employees across departments to schedule and capture necessary photography and video. You will also respond to comments, monitor trends and report on analytics, developing data‑driven strategies to strengthen our online presence, engage our audience, and drive business growth.
Video: This position also runs our small in‑house videography studio to plan, produce, ideate, capture and edit content for YouTube videos, social media, product photography and internal training videos. The ideal candidate has technical skills regarding camera equipment, lighting set‑up, sound mixing and data wrangling with the ability to operate as an all‑in‑one production lead. In addition to videography, you will be our in‑house photographer for product photos, employee headshots, and company events.
Travel: The position requires occasional day, multi‑day overnight domestic and international travel to key industry trade shows several times a year to capture at‑show social and digital content. Must be able to capture content ranging from a short form oner to longer marketing videos with more involved edits. A valid passport and the ability to lawfully travel internationally is a condition of employment.
This position also assists with website updates, maintaining our digital asset database, and ensuring brand consistency across digital platforms. The candidate must have a portfolio of digital and video content produced, captured and personally edited.
Key Responsibilities
Social Media Strategy : Develop and execute a comprehensive social media and video strategy, pitching, planning and overseeing creative campaigns aligned with overall brand goals and target audience, versioned across our different social channels.
Content Creation : Oversee the creation of engaging and visually appealing content for a premium brand, including text, images, videos, and infographics, versioned for different platforms. Review all posts before publishing to ensure quality, accuracy, and brand voice.
Scheduling : Manage the content calendar to align with brand goals and ensure cohesion across all social channels while meeting deadlines.
Audience Engagement : Monitor and engage with the online community, developing and implementing a strategy to grow our audience and foster meaningful interactions.
Analytics and Reporting : Analyze social media performance using relevant tools to provide monthly and quarterly reports with insights and recommendations for improvement.
Paid Advertising : Plan and execute paid search and social campaigns to reach a wider audience and achieve specific marketing objectives. Experience of ABM (account‑based marketing).
Stay Informed : Stay up-to-date with AV industry trends, platform updates, and best practices to continuously improve our social media presence. Regularly research competitor content and industry comps and present reports of key findings and suggestions to the Marketing Director.
Video Production : Take ownership of our small in‑house videography studio to create high‑quality product tutorials, team interviews, and educational videos, acting as an all‑in‑one production lead to oversee the video creation process from concept to completion: developing and pitching concepts; assisting with scripts; coordinating filming schedules and logistics; operating basic video, lighting and audio during filming; and editing footage for a premium final product.
Project Management : Manage timelines and deliverables across multiple projects. Maintain organized project files, backups, and media libraries.
Collaboration : Work closely with cross‑functional teams, including marketing, sales, and engineering, to ensure a cohesive digital presence.
Travel : Infrequent travel to major industry shows to capture photography and video, managing at‑show social media in real time.
Key Skills
Project management, photography, videography (including sound mixing, gaffing, editing), graphic design, branding, advertising, analysis, web strategy, digital media, copywriting
Qualifications
5+ years relevant work experience in video production or digital content management. Degree in Film, Marketing, Advertising or related field preferred but not necessary with demonstrated work experience. Creative portfolio of previous work is mandatory.
Excellent video production skills with corresponding experience in creative content management, i.e. overseeing a content campaign or small‑scale video production from conception to completion. Experience working in‑house doing videography and photography without a crew preferred.
Experience in social media content creation and social media analytics, with a strong understanding of social media algorithms and trends.
Strong written communication and graphic design skills.
Familiarity with Canva and Adobe Creative Suite.
Creative thinking and a keen eye for detail.
Ability to work independently and as part of a team.
Proficiency with social media management tools (e.g. Zoho Social, Agorapulse) and analytics platforms.
Knowledge of SEO and experience with website design and web strategy a major plus.
Demonstrated ability to communicate technical information in a clear understandable manner.
Prior knowledge of professional audio is an asset but not essential.
Compensation:
$75,000 - $90,000, commensurate with experience.
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Appliances, Electrical, and Electronics Manufacturing
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Position Overview Job Title:
Digital & Social Media Manager
Job Type:
Full time, exempt. On‑site in Foothill Ranch, CA, with occasional travel for major industry trade shows.
Job Description:
The Digital & Social Media Manager is a core member of our marketing team, responsible for developing and managing our overall social media and video strategy.
Social Media: From planning campaigns and monitoring analytics to overseeing the content creation process, this position directly manages our day‑to‑day social media presence and develops our long‑term social strategy. You will work closely with the Marketing Director on overall branding and creative planning and will directly manage our social media calendar and content creation: photo/video (including post‑production), copywriting and graphic design, maintaining brand voice and consistency across platforms. This position requires strong project management skills and will coordinate with employees across departments to schedule and capture necessary photography and video. You will also respond to comments, monitor trends and report on analytics, developing data‑driven strategies to strengthen our online presence, engage our audience, and drive business growth.
Video: This position also runs our small in‑house videography studio to plan, produce, ideate, capture and edit content for YouTube videos, social media, product photography and internal training videos. The ideal candidate has technical skills regarding camera equipment, lighting set‑up, sound mixing and data wrangling with the ability to operate as an all‑in‑one production lead. In addition to videography, you will be our in‑house photographer for product photos, employee headshots, and company events.
Travel: The position requires occasional day, multi‑day overnight domestic and international travel to key industry trade shows several times a year to capture at‑show social and digital content. Must be able to capture content ranging from a short form oner to longer marketing videos with more involved edits. A valid passport and the ability to lawfully travel internationally is a condition of employment.
This position also assists with website updates, maintaining our digital asset database, and ensuring brand consistency across digital platforms. The candidate must have a portfolio of digital and video content produced, captured and personally edited.
Key Responsibilities
Social Media Strategy : Develop and execute a comprehensive social media and video strategy, pitching, planning and overseeing creative campaigns aligned with overall brand goals and target audience, versioned across our different social channels.
Content Creation : Oversee the creation of engaging and visually appealing content for a premium brand, including text, images, videos, and infographics, versioned for different platforms. Review all posts before publishing to ensure quality, accuracy, and brand voice.
Scheduling : Manage the content calendar to align with brand goals and ensure cohesion across all social channels while meeting deadlines.
Audience Engagement : Monitor and engage with the online community, developing and implementing a strategy to grow our audience and foster meaningful interactions.
Analytics and Reporting : Analyze social media performance using relevant tools to provide monthly and quarterly reports with insights and recommendations for improvement.
Paid Advertising : Plan and execute paid search and social campaigns to reach a wider audience and achieve specific marketing objectives. Experience of ABM (account‑based marketing).
Stay Informed : Stay up-to-date with AV industry trends, platform updates, and best practices to continuously improve our social media presence. Regularly research competitor content and industry comps and present reports of key findings and suggestions to the Marketing Director.
Video Production : Take ownership of our small in‑house videography studio to create high‑quality product tutorials, team interviews, and educational videos, acting as an all‑in‑one production lead to oversee the video creation process from concept to completion: developing and pitching concepts; assisting with scripts; coordinating filming schedules and logistics; operating basic video, lighting and audio during filming; and editing footage for a premium final product.
Project Management : Manage timelines and deliverables across multiple projects. Maintain organized project files, backups, and media libraries.
Collaboration : Work closely with cross‑functional teams, including marketing, sales, and engineering, to ensure a cohesive digital presence.
Travel : Infrequent travel to major industry shows to capture photography and video, managing at‑show social media in real time.
Key Skills
Project management, photography, videography (including sound mixing, gaffing, editing), graphic design, branding, advertising, analysis, web strategy, digital media, copywriting
Qualifications
5+ years relevant work experience in video production or digital content management. Degree in Film, Marketing, Advertising or related field preferred but not necessary with demonstrated work experience. Creative portfolio of previous work is mandatory.
Excellent video production skills with corresponding experience in creative content management, i.e. overseeing a content campaign or small‑scale video production from conception to completion. Experience working in‑house doing videography and photography without a crew preferred.
Experience in social media content creation and social media analytics, with a strong understanding of social media algorithms and trends.
Strong written communication and graphic design skills.
Familiarity with Canva and Adobe Creative Suite.
Creative thinking and a keen eye for detail.
Ability to work independently and as part of a team.
Proficiency with social media management tools (e.g. Zoho Social, Agorapulse) and analytics platforms.
Knowledge of SEO and experience with website design and web strategy a major plus.
Demonstrated ability to communicate technical information in a clear understandable manner.
Prior knowledge of professional audio is an asset but not essential.
Compensation:
$75,000 - $90,000, commensurate with experience.
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Appliances, Electrical, and Electronics Manufacturing
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