Cvent, Inc.
Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.
In This Role, You Will
Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and both organic and inorganic data sources
Partner with global product marketing, demand generation, field marketing, and internal sales teams to redefine and drive engagement for specific audiences in line with campaign objectives and sales priorities
Build, enrich, and activate audience segments using Salesforce, CDPs, and marketing automation platforms
Design and manage a contact strategy framework to identify, engage, and nurture high‑value accounts and contacts
Incorporate AI‑driven insights and surrogate modeling into audience identification and engagement strategies
Monitor audience coverage, utilization, and engagement; identify opportunities for optimization and report on audience KPIs (e.g., coverage growth, lead‑to‑opportunity conversion, campaign ROI)
Ensure compliance with global privacy laws and frameworks (GDPR, CCPA, and others), including audience suppression and opt‑out best practices
Drive continuous improvement through A/B testing and audience experiments to refine targeting and personalization
Here’s What You Need
Bachelor’s degree in marketing, Business, Data Analytics, or related field. MBA preferred
10–12 years of experience in audience management, CRM strategy, or data‑driven marketing (B2B preferred) preferably working in US/European markets.
Strong expertise in segmentation, targeting, personalization, and ABM (Account‑Based Marketing).
Proficient in Salesforce CRM and marketing automation platforms (Marketo, Eloqua, or similar).
Skilled in analytics tools (Google Analytics, Tableau/Looker) with intermediate Excel/SQL abilities.
Strong understanding of privacy regulations, global compliance frameworks, and audience suppression best practices.
Excellent communication, collaboration, and stakeholder management skills, with the ability to influence across departments and present insights to senior leadership.
Preferred Qualifications
Experience in B2B SaaS or events/hospitality industry.
Familiarity with advanced audience enrichment, identity resolution, and data governance practices.
Proven ability to integrate AI‑driven insights into segmentation and targeting strategies.
Experience working in global organizations with multi‑market audience strategies.
Demonstrated ability to mentor or lead cross‑functional initiatives and champion adoption of new audience practices.
#J-18808-Ljbffr
In This Role, You Will
Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and both organic and inorganic data sources
Partner with global product marketing, demand generation, field marketing, and internal sales teams to redefine and drive engagement for specific audiences in line with campaign objectives and sales priorities
Build, enrich, and activate audience segments using Salesforce, CDPs, and marketing automation platforms
Design and manage a contact strategy framework to identify, engage, and nurture high‑value accounts and contacts
Incorporate AI‑driven insights and surrogate modeling into audience identification and engagement strategies
Monitor audience coverage, utilization, and engagement; identify opportunities for optimization and report on audience KPIs (e.g., coverage growth, lead‑to‑opportunity conversion, campaign ROI)
Ensure compliance with global privacy laws and frameworks (GDPR, CCPA, and others), including audience suppression and opt‑out best practices
Drive continuous improvement through A/B testing and audience experiments to refine targeting and personalization
Here’s What You Need
Bachelor’s degree in marketing, Business, Data Analytics, or related field. MBA preferred
10–12 years of experience in audience management, CRM strategy, or data‑driven marketing (B2B preferred) preferably working in US/European markets.
Strong expertise in segmentation, targeting, personalization, and ABM (Account‑Based Marketing).
Proficient in Salesforce CRM and marketing automation platforms (Marketo, Eloqua, or similar).
Skilled in analytics tools (Google Analytics, Tableau/Looker) with intermediate Excel/SQL abilities.
Strong understanding of privacy regulations, global compliance frameworks, and audience suppression best practices.
Excellent communication, collaboration, and stakeholder management skills, with the ability to influence across departments and present insights to senior leadership.
Preferred Qualifications
Experience in B2B SaaS or events/hospitality industry.
Familiarity with advanced audience enrichment, identity resolution, and data governance practices.
Proven ability to integrate AI‑driven insights into segmentation and targeting strategies.
Experience working in global organizations with multi‑market audience strategies.
Demonstrated ability to mentor or lead cross‑functional initiatives and champion adoption of new audience practices.
#J-18808-Ljbffr