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University of Utah

Social Networking & Digital Media Specialists

University of Utah, Salt Lake City, Utah, United States, 84193

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Social Networking & Digital Media Specialists Job Title: Social Networking & Digital Media Specialists

Working Title: Digital Content Creator

Career Progression Track: P00 Track Level P1 - Entry Level Pro

FLSA Code: Professional

Patient Sensitive Job Code: No

Standard Hours per Week: 40

Full Time

Shift: Day (Hybrid work arrangement with flexible hours; candidate may need to work some nights/weekends depending on events.)

Department: 02185 - Neurology Administration

Location: Campus, Salt Lake City, UT

Type of Recruitment: External Posting

Pay Rate Range: $40,000 to $44,000

Job Summary Digital Content Creator – develops and maintains the department’s online presence through strategic social media management and content creation. The role includes creating marketing or promotional content for social media outlets, monitoring and managing content, analyzing usage statistics, and providing feedback to management and other business functions.

The Department of Neurology at the University of Utah seeks a Social Networking & Digital Media Specialist to enhance its online presence through strategic social media management and content creation. From designing eye-catching graphics and shooting high‑quality videos to strategizing impactful social media campaigns, the Content Creator will play a crucial part in strengthening the department’s visibility and driving engagement.

Responsibilities Social Media Management : Maintain and grow the department’s social media presence.

Generate ideas for social media feed.

Create engaging posts using consistent branding, graphics, and videos.

Run specialized campaigns for events such as Giving Day, Stroke Week, and ALS Awareness Month.

Post event reminders on X, Instagram, and Facebook, and create events on Facebook and LinkedIn.

Produce social media posts promptly upon leadership request.

Amplify neurology‑related research, educational content, and patient stories.

Event Coverage : Provide social media coverage for department events, including photography/video and post creation.

Develop and execute the content calendar.

Create a comprehensive social media strategy, shaping department reputation and identifying target audiences.

Use analytics to guide future content decisions and meet department goals.

Monitor and respond to comments and messages.

Communication :

Work closely with Communications, Marketing, and Advancement teams.

Collaborate with other university departments, faculty, staff, and external partners.

Minimum Qualifications 1 year of higher education can be substituted for 1 year of directly related work experience.

Social Networking & Digital Media Specialist, I: Requires a bachelor’s (or equivalency) + 2 years of directly related work experience or a master’s (or equivalency) degree.

Preferences

Familiarity with current social media best practices and guidelines; ability to use social media planning tools such as Sprout Social.

Proficiency in design, photo retouching, video editing, infographics creation, and other graphic design elements.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).

Experience with video shooting and editing software (Adobe Premiere Pro, Final Cut Pro, etc.).

Exceptional written and verbal communication skills, including consistent email communication.

Strong organizational and planning abilities.

Other Information This position may require the successful completion of a criminal background check and/or drug screen.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Reasonable accommodations in the application process will be provided to individuals with disabilities.

Discrimination Statement

The University of Utah is an affirmative action/equal opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, pregnancy, genetic information, or protected veteran’s status. The university does not discriminate on the basis of sex in its educational programs or activities.

Contact University Human Resource Management 250 East 200 South, Suite 125 Salt Lake City, UT 84111 Phone: (801) 581-2169 Email: employment@utah.edu

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