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Sonsie Skin Inc.

Social Media + Content Associate

Sonsie Skin Inc., New York, New York, us, 10261

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About Sonsie: Sonsie is a clean, vegan, and cruelty‑free skincare brand launched in June 2023 with a simple belief: Beauty is the freedom to be yourself. Co‑founders Pamela Anderson and Marie von Behrens‑Felipe bring high‑performance essentials that support your skin's natural rhythm while simplifying your routine. Sonsie helps you move beyond healthy skin toward a sense of beauty that feels grounded, effortless, and like coming home to yourself.

The Role: As the Social Media + Content Associate, you’ll manage content creation, social media management, and community engagement. You’ll collaborate with the marketing team to plan, produce, and post engaging, on‑brand content, especially on TikTok, Instagram, and Pinterest. You’ll also actively participate in community engagement, trend research, and paid media support. The ideal candidate lives and breathes social media—you understand platform performance, authentically adapt trends, and maintain a consistent brand tone and aesthetic. This role reports to the VP of Brand.

How You’ll Spend Your Time Content Creation & Production

Concept, shoot, and edit weekly social‑first video and photo content for TikTok, Instagram, and Pinterest

Capture and repurpose content from shoots, events, in‑house and outsourced UGC, along with behind‑the‑scenes moments in NYC

Edit content using CapCut (or similar software), ensuring alignment with Sonsie's tone and visual identity

Collaborate on campaign content, paid media creative, assist on photoshoots, and coordinate outsourced UGC

Social Media Management

Plan, schedule, and publish posts across all platforms using a shared content calendar

Maintain consistency in tone, visuals, and messaging across channels

Support weekly content planning and strategy discussions with the marketing and creative team

Monitor performance of posts, share insights, and help optimize content for engagement and growth

Community & Trend Engagement

Engage with our audience across TikTok and Instagram—responding to comments, messages, and tags in an organic and true‑to‑brand manner

Identify emerging trends, sounds, and moments that fit naturally within our brand voice

Support the development of platform‑specific strategies that drive growth and strengthen community

Who You Are

Experience:

Entry‑level with at least 1 year of video editing experience, preferably with CapCut or similar, and experience within the beauty industry

Skills:

Strong proficiency in CapCut, Figma, and Google software; excellent eye for video/photo trends; ability to edit and create compelling content quickly

Passion:

Genuine passion for skincare, beauty, and content creation, with a good understanding of the digital landscape, social media trends, and sustainability

Creativity:

Able to think outside the box and produce fresh, innovative ideas for engaging social content

Location:

Based in New York City, NY; candidates in the area preferred for occasional in‑person collaboration

Additional:

Portfolio or Instagram showcasing previous work is a plus

Base Salary: $50,000 – $60,000 (depending on experience)

Bonus: Opportunity for up to 10% annual performance bonus (based on engagement & campaign metrics)

Hybrid work flexibility (in‑person for events, content shoots, and office)

Opportunity to grow with a high‑potential beauty brand

How We Measure Success

Increase in community engagement rate

Growth in social following

Increase in organic reach

Consistent identification of brand across social touchpoints

Why Sonsie? Sonsie has a clear mission to let everyone just be themselves. This is a unique opportunity to help us build from where we are. You'll play a fundamental role in building our community from NYC to the rest of the world. If you’re looking to be with a company for the long run and excited about a high‑growth environment in a human‑facing role, we’d love to have you join us.

Sonsie Skin Inc., an equal opportunity employer, is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, pays, and administers all personnel actions without regard to race, color, religion, creed, sex, gender, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, reproductive health decision making, or any other status protected by applicable law. Sonsie Skin, Inc. also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. Any applicant who requires assistance with the application or resulting process should contact the Sonsie Team at contact@sonsieskin.com to request the assistance required.

Seniority Level Entry level

Employment Type Full‑time

Job Function Marketing and Sales

Industry Personal Care Product Manufacturing

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