United Imaging - North America
Product Marketing Manager, Ultrasound
United Imaging - North America, Houston, Texas, United States, 77246
United Imaging is a leading global medical device developer and supplier with a diversified portfolio of advanced medical products, digital healthcare solutions, and intelligent solutions that cover the entire process of imaging diagnosis and treatment. From our North American HQ in Houston, we are passionate about expanding our customer sales and support structure, embracing the highest quality and craftsmanship in each of our medical imaging products, and dedicated to building an outstanding organization.
Product Marketing Manager – Ultrasound The
Product Marketing Manager (PMK)
will be responsible for leading and managing the cross-modality Ultrasound product portfolio. The PMK’s role includes developing and executing a comprehensive, data-driven marketing strategy for the associated products, product portfolio planning, go-to-market (GTM) marketing strategies, price and positioning strategies, business plans, market research, competitive intelligence, customer requirements, and representation of customers throughout the product development process. The PMK will also work with cross-functional teams to ensure timely definition, development, and release of products, and be part of the core team that oversees Key-Opinion-Leader (KOL) management.
Duties & Responsibilities
Align customer, business, and market insights/trends to develop high impact new product introduction plans, optimizing commercialization and driving adoption of UIHS.
Responsible for Ultrasound New Product Introduction (NPI) and New Feature Introduction (NFI) plans and execution to ensure alignment and best practices for the market.
Product life cycle management from NPI to end of life (EOL), including installed base and upgrade programs.
Develop, maintain, and communicate an in-depth understanding of competitive strengths, weaknesses, and strategic directions to address the customer and market needs.
Act as subject matter expert with deep domain expertise, write compelling content for product differentiation, marketing and sales support materials, and training.
Act as the main point of contact and support for the Sales team for all products in the UIH portfolio, cross-modality.
Maintain all technical product marketing collateral (e.g., data sheets) for the Sales team.
Maintain price book and configurations.
Education
Bachelor’s degree or above.
Experience
5+ years of experience in Product Management/Marketing or related field.
Proven ownership and collaboration skills in a cross-functional commercial product management team.
Required Skills and Attributes
Demonstrated ability to meet and exceed short- and long-term deadlines and be flexible.
Team-oriented, able to motivate and work well with cross-functional teams.
Strong strategic thinker with demonstrated business acumen.
Strong written, verbal, and presentation skills.
Strong execution and project management skills.
Strong technical skills and experience.
Strong relationship-building skills, marshaling resources across an organization and across multiple offices.
Benefits Medical, dental, vision, short‑ and long‑term disability insurance, employee assistance program, life insurance, 401(k) with employer match, paid time off, sick leave, and paid holidays.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Medical Equipment Manufacturing
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Product Marketing Manager – Ultrasound The
Product Marketing Manager (PMK)
will be responsible for leading and managing the cross-modality Ultrasound product portfolio. The PMK’s role includes developing and executing a comprehensive, data-driven marketing strategy for the associated products, product portfolio planning, go-to-market (GTM) marketing strategies, price and positioning strategies, business plans, market research, competitive intelligence, customer requirements, and representation of customers throughout the product development process. The PMK will also work with cross-functional teams to ensure timely definition, development, and release of products, and be part of the core team that oversees Key-Opinion-Leader (KOL) management.
Duties & Responsibilities
Align customer, business, and market insights/trends to develop high impact new product introduction plans, optimizing commercialization and driving adoption of UIHS.
Responsible for Ultrasound New Product Introduction (NPI) and New Feature Introduction (NFI) plans and execution to ensure alignment and best practices for the market.
Product life cycle management from NPI to end of life (EOL), including installed base and upgrade programs.
Develop, maintain, and communicate an in-depth understanding of competitive strengths, weaknesses, and strategic directions to address the customer and market needs.
Act as subject matter expert with deep domain expertise, write compelling content for product differentiation, marketing and sales support materials, and training.
Act as the main point of contact and support for the Sales team for all products in the UIH portfolio, cross-modality.
Maintain all technical product marketing collateral (e.g., data sheets) for the Sales team.
Maintain price book and configurations.
Education
Bachelor’s degree or above.
Experience
5+ years of experience in Product Management/Marketing or related field.
Proven ownership and collaboration skills in a cross-functional commercial product management team.
Required Skills and Attributes
Demonstrated ability to meet and exceed short- and long-term deadlines and be flexible.
Team-oriented, able to motivate and work well with cross-functional teams.
Strong strategic thinker with demonstrated business acumen.
Strong written, verbal, and presentation skills.
Strong execution and project management skills.
Strong technical skills and experience.
Strong relationship-building skills, marshaling resources across an organization and across multiple offices.
Benefits Medical, dental, vision, short‑ and long‑term disability insurance, employee assistance program, life insurance, 401(k) with employer match, paid time off, sick leave, and paid holidays.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Medical Equipment Manufacturing
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