Nashville Public Radio
Social Media Marketing Specialist (Video Guru)
Nashville Public Radio, Middlebury, Connecticut, us, 06762
Social Media Marketing Specialist (Video Guru) - Full Time Perm
Responsibilities
Help solve complex problems through effective communications, storytelling, and marketing strategies that align company.
Plan, develop, write, and design content for social media, email campaigns, newsletters, blogs, and websites
Create multimedia content — including graphics, short-form videos, and visuals — tailored to each platform
Manage day-to-day execution of marketing channels, ensuring consistent brand voice, quality, and engagement
Plan and launch campaigns (email, newsletter, social media, ad, etc) that align with client and brand goals
Optimize website and blog content for SEO and user engagement
Monitor analytics across social, email, and web platforms, and make data-driven recommendations.
Stay current with content marketing trends, tools, and best practices to keep brands relevant
Desired Experience
Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field — or equivalent experience
3+ years of professional experience in marketing, communications, or digital media
Strong digital marketing foundation with an understanding of how strategy, content, and communications work together to achieve client goals
Proven ability to adapt a brand’s voice to different audiences through strong writing and editing skills
Hands-on experience managing social media (organic and paid across platforms such as Meta, LinkedIn, TikTok, Pinterest, etc.) with a track record of growing audiences and engagement
Experience planning and executing multi-channel campaigns, including SEO/SEM, email marketing, social, and display advertising; tactical knowledge of individual platforms is expected (certifications a plus)
Working knowledge of CMS platforms and page builders (WordPress, Webflow, Squarespace, etc.)
Proficiency with creative tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience with video editing tools such as CapCut, DaVinci Resolve, or Adobe Premiere
Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, Data Studio)
Strong organizational skills with the ability to manage multiple projects, details, and deadlines
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Responsibilities
Help solve complex problems through effective communications, storytelling, and marketing strategies that align company.
Plan, develop, write, and design content for social media, email campaigns, newsletters, blogs, and websites
Create multimedia content — including graphics, short-form videos, and visuals — tailored to each platform
Manage day-to-day execution of marketing channels, ensuring consistent brand voice, quality, and engagement
Plan and launch campaigns (email, newsletter, social media, ad, etc) that align with client and brand goals
Optimize website and blog content for SEO and user engagement
Monitor analytics across social, email, and web platforms, and make data-driven recommendations.
Stay current with content marketing trends, tools, and best practices to keep brands relevant
Desired Experience
Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field — or equivalent experience
3+ years of professional experience in marketing, communications, or digital media
Strong digital marketing foundation with an understanding of how strategy, content, and communications work together to achieve client goals
Proven ability to adapt a brand’s voice to different audiences through strong writing and editing skills
Hands-on experience managing social media (organic and paid across platforms such as Meta, LinkedIn, TikTok, Pinterest, etc.) with a track record of growing audiences and engagement
Experience planning and executing multi-channel campaigns, including SEO/SEM, email marketing, social, and display advertising; tactical knowledge of individual platforms is expected (certifications a plus)
Working knowledge of CMS platforms and page builders (WordPress, Webflow, Squarespace, etc.)
Proficiency with creative tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience with video editing tools such as CapCut, DaVinci Resolve, or Adobe Premiere
Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, Data Studio)
Strong organizational skills with the ability to manage multiple projects, details, and deadlines
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