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Mustang Bus

Marketing Specialist Job at Mustang Bus in Idaho Falls

Mustang Bus, Idaho Falls, ID, US, 83401

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About the Role

This role is ideal for someone who thrives in a creative agency environment and can seamlessly balance digital strategy, social media management, Google Ads, AI-driven marketing, and website development with a strong grasp of traditional marketing principles. This role is intended to grow into a leadership role leading the marketing team

You'll collaborate with a diverse range of clients, helping to build brands, drive leads, and execute campaigns that deliver measurable results across both digital and offline channels. This is an in-office opportunity and is located in Idaho Falls, Idaho.

Key Responsibilities

  • Plan, develop, and manage multi-channel marketing campaigns for a variety of client industries.
  • Create, monitor, and optimize Google Ads and paid social campaigns for performance and ROI.
  • Develop and manage websites; coordinate with designers and developers for advanced builds.
  • Craft engaging social media content across Facebook, Instagram, LinkedIn, TikTok, and other platforms.
  • Use AI tools to enhance content creation, analytics, and marketing automation.
  • Analyze campaign metrics, prepare reports, and make recommendations for improvement.
  • Support brand strategy, messaging, and creative direction for client projects.
  • Assist with traditional marketing efforts, including print ads, brochures, radio, and community outreach campaigns.
  • Stay current on digital trends, SEO practices, AI advancements, and web marketing innovations.
Qualifications
  • 3+ years of professional marketing experience, ideally within an agency or marketing firm.
  • Proven expertise in Google Ads, SEO/SEM, and social media advertising.
  • Experience with website development (WordPress, Wix, Squarespace, or similar CMS).
  • Familiarity with AI marketing and automation tools.
  • Excellent copywriting, storytelling, and content creation skills.
  • Strong organizational and client communication abilities.
  • Working knowledge of traditional marketing and local outreach strategies.
Preferred Skills
  • Graphic design experience (Canva, Adobe Creative Suite).
  • Knowledge of HTML/CSS and web analytics tools (Google Analytics, Tag Manager).
  • CRM and email marketing experience (HubSpot, Mailchimp, Constant Contact).
  • Familiarity with A/B testing, conversion tracking, and UX best practices.
  • Ability to lead others and manage the workflow of a team.
What We Offer
  • Competitive salary
  • Opportunities to work with a wide variety of clients and industries
  • Creative, collaborative, and growth-focused team culture


If you're a marketer who loves combining creativity, data, and technology to build standout campaigns-this is your chance to join an innovative agency that values forward-thinking ideas and real results.