Salesforce
Director/Senior Director, IT Service Product Marketing
Salesforce, Chicago, Illinois, United States, 60290
Overview Director/Senior Director, IT Service Product Marketing – Salesforce.
Is this your next job Read the full description below to find out, and do not hesitate to make an application. We are seeking an exceptionally talented and proven Director and Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market (GTM) execution for our IT Service product portfolio in Enterprise Service Management (ESM) and IT Service Management (ITSM). Responsibilities
Core Positioning & Messaging: Own the global narrative, product positioning, and key messaging for the IT Service product portfolio, ensuring differentiation against key industry players and resonance with CIOs, IT leaders, and practitioners. Go-to-Market (GTM) Strategy: Design and execute world-class GTM strategies for new product launches, feature releases, and major updates, coordinating across product management, sales, demand generation, and enablement teams to drive pipeline contribution and Annual Contract Value (ACV) growth. Team Management & Development: For the Senior Director role, directly lead, mentor, and develop a team of 5 product marketing managers. Foster a culture of excellence, accountability, and continuous learning within the team to maximize output and career growth. Sales Enablement & Tools: Create high-impact sales tools, including pitch decks, demos, competitive battlecards, solution briefs, and training materials that equip the global sales force to confidently articulate product value and handle objections, ultimately improving sales win rates. Market Leadership & Analyst Relations (AR): Serve as the primary PMM lead for major industry analyst engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to influence market perception and secure favorable positioning. Own competitive intelligence, translating market insights into actionable strategies that inform product roadmap priorities. Thought Leadership & Content: Drive the creation and delivery of foundational marketing content (website copy, analyst briefings, blogs, case studies, and presentations) that drives consideration and defines the category leadership narrative. Cross-Functional Alignment: Act as the strategic link between Product Management, Sales Leadership, and Demand Generation to ensure alignment on roadmap priorities, sales goals, and campaign execution. Demand Generation Support: Partner closely with the Demand Gen team to provide the core product and solution messaging required for campaigns, events, and vertical outreach. Required Experience And Qualifications
Domain Expertise (Critical): Minimum of 8+ years of increasing responsibility in Product Marketing, with at least 5 years specifically focused on Enterprise SaaS platforms for IT Service Management (ITSM), IT Operations Management (ITOM), or broader Enterprise Service Management (ESM). Competitive Experience (Essential): Proven success in a high-growth, high-urgency competitive environment, demonstrating an ability to effectively position products against well-established market leaders. GTM Mastery: Demonstrated track record of leading major product launches and successful GTM campaigns in a complex, global enterprise B2B environment. Strategic & Analytical: Ability to translate market research, competitive analysis, and usage data into actionable strategic recommendations and compelling, data-backed messaging, with a clear focus on revenue impact. Analyst Influence: Demonstrated ability to manage and execute major analyst engagements, securing favorable positioning in competitive reports (e.g., Magic Quadrants or Waves). Communication & Influence: Exceptional written and verbal communication skills, with a proven ability to present complex topics simply and persuasively to executives, internal teams, and external customers. Leadership & Team Management: For the Senior Director role, proven experience in successfully hiring, mentoring, and managing a team of product marketing professionals, preferably a team of 5 or more. Must demonstrate a high degree of accountability and a hands-on approach to execution. Education: Bachelor’s degree required; MBA or equivalent experience highly desirable. Pivots and Pace: Must be flexible, resilient, and comfortable thriving in a fast-paced, rapidly evolving organizational structure. About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. Innovation isn’t a buzzword — it’s a way of life. We are looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce\'s core values at the heart of it all. Benefits & Diversity Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. We recruit, hire, promote, and compensate on merit. Know your rights: workplace discrimination is illegal. Salesforce provides benefits including time off, medical/dental/vision, mental health support, parental leave, life and disability insurance, 401(k), and employee stock purchase program. Details vary by location. Certain roles may be eligible for incentive compensation, equity, and benefits. For New York, California, and Illinois-based roles, salary ranges are provided in postings. Posting Statement and Accommodations: Salesforce is committed to an accessible recruiting process. If you require assistance due to a disability applying for open positions, please submit a request via the Accommodations Request Form. Location & Job Type Location: Chicago, IL (example postings shown as applicable). Employment type: Full-time. Job function: Information Technology. Industries: Software Development, IT Services and IT Consulting, and Technology, Information and Internet.
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Is this your next job Read the full description below to find out, and do not hesitate to make an application. We are seeking an exceptionally talented and proven Director and Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market (GTM) execution for our IT Service product portfolio in Enterprise Service Management (ESM) and IT Service Management (ITSM). Responsibilities
Core Positioning & Messaging: Own the global narrative, product positioning, and key messaging for the IT Service product portfolio, ensuring differentiation against key industry players and resonance with CIOs, IT leaders, and practitioners. Go-to-Market (GTM) Strategy: Design and execute world-class GTM strategies for new product launches, feature releases, and major updates, coordinating across product management, sales, demand generation, and enablement teams to drive pipeline contribution and Annual Contract Value (ACV) growth. Team Management & Development: For the Senior Director role, directly lead, mentor, and develop a team of 5 product marketing managers. Foster a culture of excellence, accountability, and continuous learning within the team to maximize output and career growth. Sales Enablement & Tools: Create high-impact sales tools, including pitch decks, demos, competitive battlecards, solution briefs, and training materials that equip the global sales force to confidently articulate product value and handle objections, ultimately improving sales win rates. Market Leadership & Analyst Relations (AR): Serve as the primary PMM lead for major industry analyst engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to influence market perception and secure favorable positioning. Own competitive intelligence, translating market insights into actionable strategies that inform product roadmap priorities. Thought Leadership & Content: Drive the creation and delivery of foundational marketing content (website copy, analyst briefings, blogs, case studies, and presentations) that drives consideration and defines the category leadership narrative. Cross-Functional Alignment: Act as the strategic link between Product Management, Sales Leadership, and Demand Generation to ensure alignment on roadmap priorities, sales goals, and campaign execution. Demand Generation Support: Partner closely with the Demand Gen team to provide the core product and solution messaging required for campaigns, events, and vertical outreach. Required Experience And Qualifications
Domain Expertise (Critical): Minimum of 8+ years of increasing responsibility in Product Marketing, with at least 5 years specifically focused on Enterprise SaaS platforms for IT Service Management (ITSM), IT Operations Management (ITOM), or broader Enterprise Service Management (ESM). Competitive Experience (Essential): Proven success in a high-growth, high-urgency competitive environment, demonstrating an ability to effectively position products against well-established market leaders. GTM Mastery: Demonstrated track record of leading major product launches and successful GTM campaigns in a complex, global enterprise B2B environment. Strategic & Analytical: Ability to translate market research, competitive analysis, and usage data into actionable strategic recommendations and compelling, data-backed messaging, with a clear focus on revenue impact. Analyst Influence: Demonstrated ability to manage and execute major analyst engagements, securing favorable positioning in competitive reports (e.g., Magic Quadrants or Waves). Communication & Influence: Exceptional written and verbal communication skills, with a proven ability to present complex topics simply and persuasively to executives, internal teams, and external customers. Leadership & Team Management: For the Senior Director role, proven experience in successfully hiring, mentoring, and managing a team of product marketing professionals, preferably a team of 5 or more. Must demonstrate a high degree of accountability and a hands-on approach to execution. Education: Bachelor’s degree required; MBA or equivalent experience highly desirable. Pivots and Pace: Must be flexible, resilient, and comfortable thriving in a fast-paced, rapidly evolving organizational structure. About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. Innovation isn’t a buzzword — it’s a way of life. We are looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce\'s core values at the heart of it all. Benefits & Diversity Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. We recruit, hire, promote, and compensate on merit. Know your rights: workplace discrimination is illegal. Salesforce provides benefits including time off, medical/dental/vision, mental health support, parental leave, life and disability insurance, 401(k), and employee stock purchase program. Details vary by location. Certain roles may be eligible for incentive compensation, equity, and benefits. For New York, California, and Illinois-based roles, salary ranges are provided in postings. Posting Statement and Accommodations: Salesforce is committed to an accessible recruiting process. If you require assistance due to a disability applying for open positions, please submit a request via the Accommodations Request Form. Location & Job Type Location: Chicago, IL (example postings shown as applicable). Employment type: Full-time. Job function: Information Technology. Industries: Software Development, IT Services and IT Consulting, and Technology, Information and Internet.
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