Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all. About the Role We're looking for an experienced Head of Product Marketing to lead our Global PMM function shaping how the world understands and adopts Mixpanel. You'll drive the positioning, messaging, and go-to-market strategy for our core platform and future innovations. You’ll partner with our Executive Team, Marketing, Product, Sales, and Customer Success, to fuel growth, launch new capabilities, and elevate our voice in the market with customers, prospects, and industry analysts. The PMM team has a direct hand in shaping how customers experience our product and how the market experiences our brand. You’ll continue to build and lead a high-performing team that values innovation, clarity, bold thinking, and execution. You’ll help drive the next wave of growth for a product that 29,000 teams around the world rely on to move faster and smarter. Responsibilities Develop, test and evangelize Mixpanel’s messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint. Develop and execute go-to-market strategies and launches, including end-to-end planning, execution, and creation of marketing content to generate awareness and educate internally and externally. Own the keynote and sessions at our annual US, EMEA, and APAC MXP events. Run the win/ loss program for Enterprise accounts - share company-wide each quarter Go deep on competitive intelligence to inform product strategy, shape the roadmap, and enable GTM teams with clear differentiation and positioning to drive internal alignment, customer success, and deal conversion. Partner with our Enablement teams to equip Marketing, Sales, and CS with compelling assets, pitch decks, competitive battlecards, product demos, and value-based narratives that drive effective customer conversations to close. Work collaboratively with the pricing counsel and CEO to evolve and optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis. Collaborate with global Marketing teams on integrated campaigns that drive new business and expansion pipeline. Support the teams with research, insights, campaign assets, and speaking engagements. Nurture trusted relationships with key Industry Analysts to continuously demonstrate Mixpanel’s thought leadership, competitive advantage, customer success, innovation, and product execution. Collaborate with Marketing Ops to train and optimize our AI SDRs Experiment with AI tools and platforms to drive innovation and efficiency within the Product Marketing team. We're Looking For Someone Who Has 15 years of product marketing experience in B2B SaaS, including 5+ years in people management. Experience across both PLG (product-led growth) and sales-led growth within digital analytics. A proven track record of leading successful launches and GTM motions that drove adoption and revenue growth. Deep customer focus, with empathy for users and a sharp understanding of the B2B buyer journey, consistently translating insights into positioning and GTM strategy. Exceptional communication skills, with the ability to distill complexity into clear, compelling messaging and outstanding written skills. A passion for storytelling, connecting product capabilities to customer value through compelling narratives. A collaborative mindset, with experience working cross-functionally across Product, Sales, CS, and Marketing. Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers. Curiosity about emerging technologies, with a track record of experimenting with AI to drive insights and innovation. Bonus Points For Experience as a Product Manager (builder’s mindset) or journalist (storyteller’s mindset), backgrounds that often make for exceptional PMMs. Compensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here. Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information. $281,000 - $421,000 USD Benefits and Perks Comprehensive Medical, Vision, and Dental Care Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break We’re an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building. Culture Values Make Bold Bets:
We choose courageous action over comfortable progress. Innovate with Insight:
We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes. One Team:
We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone. Candor with Connection:
We build meaningful relationships that enable honest feedback and direct conversations. Champion the Customer:
We seek to deeply understand our customers’ needs, ensuring their success is our north star. Powerful Simplicity:
We find elegant solutions to complex problems, making sophisticated things accessible. Why choose Mixpanel? We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building. Apply for this job * indicates a required field First Name * Last Name * Email * Phone Country * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... Degree Select... Select... LinkedIn Profile Website How did you hear about Mixpanel as an Employer? * Are you currently authorized to work in the country outlined for this job (e.g. H-1B status)? * Name (the name you go by) Pronouns (the pronouns you use) Mixpanel does not discriminate on the basis of sexual orientation, gender identity or expression. To create an inclusive environment and ensure you are comfortable, please feel free to provide us with this information Please acknowledge that you\'ve read and understand Mixpanel\'s Recruitment Privacy Policy * Voluntary Demographics At Mixpanel, we value belonging and believe in fostering an environment where diversity can thrive. Mixpanel does not discriminate on the basis of sexual orientation, gender identity or expression. In order to track the effectiveness of our efforts and to ensure we consider the needs of all our employees, please consider the following optional question. The responses will be used (in aggregate only) to help us identify areas for improvement in our hiring process. Your responses, or your choice to not respond, will not be associated with your specific application and will not in any way be used in the hiring decision. Do you consider yourself a member of the Lesbian, Gay, Bisexual, Transgender, Queer/Questioning Community? Select... Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Mixpanel’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation or who would be entitled to compensation if not for military retired pay. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status
Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. By checking this box, I consent to Mixpanel collecting, storing, and processing my responses to the demographic data surveys above.
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If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all. About the Role We're looking for an experienced Head of Product Marketing to lead our Global PMM function shaping how the world understands and adopts Mixpanel. You'll drive the positioning, messaging, and go-to-market strategy for our core platform and future innovations. You’ll partner with our Executive Team, Marketing, Product, Sales, and Customer Success, to fuel growth, launch new capabilities, and elevate our voice in the market with customers, prospects, and industry analysts. The PMM team has a direct hand in shaping how customers experience our product and how the market experiences our brand. You’ll continue to build and lead a high-performing team that values innovation, clarity, bold thinking, and execution. You’ll help drive the next wave of growth for a product that 29,000 teams around the world rely on to move faster and smarter. Responsibilities Develop, test and evangelize Mixpanel’s messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint. Develop and execute go-to-market strategies and launches, including end-to-end planning, execution, and creation of marketing content to generate awareness and educate internally and externally. Own the keynote and sessions at our annual US, EMEA, and APAC MXP events. Run the win/ loss program for Enterprise accounts - share company-wide each quarter Go deep on competitive intelligence to inform product strategy, shape the roadmap, and enable GTM teams with clear differentiation and positioning to drive internal alignment, customer success, and deal conversion. Partner with our Enablement teams to equip Marketing, Sales, and CS with compelling assets, pitch decks, competitive battlecards, product demos, and value-based narratives that drive effective customer conversations to close. Work collaboratively with the pricing counsel and CEO to evolve and optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis. Collaborate with global Marketing teams on integrated campaigns that drive new business and expansion pipeline. Support the teams with research, insights, campaign assets, and speaking engagements. Nurture trusted relationships with key Industry Analysts to continuously demonstrate Mixpanel’s thought leadership, competitive advantage, customer success, innovation, and product execution. Collaborate with Marketing Ops to train and optimize our AI SDRs Experiment with AI tools and platforms to drive innovation and efficiency within the Product Marketing team. We're Looking For Someone Who Has 15 years of product marketing experience in B2B SaaS, including 5+ years in people management. Experience across both PLG (product-led growth) and sales-led growth within digital analytics. A proven track record of leading successful launches and GTM motions that drove adoption and revenue growth. Deep customer focus, with empathy for users and a sharp understanding of the B2B buyer journey, consistently translating insights into positioning and GTM strategy. Exceptional communication skills, with the ability to distill complexity into clear, compelling messaging and outstanding written skills. A passion for storytelling, connecting product capabilities to customer value through compelling narratives. A collaborative mindset, with experience working cross-functionally across Product, Sales, CS, and Marketing. Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers. Curiosity about emerging technologies, with a track record of experimenting with AI to drive insights and innovation. Bonus Points For Experience as a Product Manager (builder’s mindset) or journalist (storyteller’s mindset), backgrounds that often make for exceptional PMMs. Compensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here. Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information. $281,000 - $421,000 USD Benefits and Perks Comprehensive Medical, Vision, and Dental Care Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break We’re an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building. Culture Values Make Bold Bets:
We choose courageous action over comfortable progress. Innovate with Insight:
We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes. One Team:
We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone. Candor with Connection:
We build meaningful relationships that enable honest feedback and direct conversations. Champion the Customer:
We seek to deeply understand our customers’ needs, ensuring their success is our north star. Powerful Simplicity:
We find elegant solutions to complex problems, making sophisticated things accessible. Why choose Mixpanel? We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building. Apply for this job * indicates a required field First Name * Last Name * Email * Phone Country * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... Degree Select... Select... LinkedIn Profile Website How did you hear about Mixpanel as an Employer? * Are you currently authorized to work in the country outlined for this job (e.g. H-1B status)? * Name (the name you go by) Pronouns (the pronouns you use) Mixpanel does not discriminate on the basis of sexual orientation, gender identity or expression. To create an inclusive environment and ensure you are comfortable, please feel free to provide us with this information Please acknowledge that you\'ve read and understand Mixpanel\'s Recruitment Privacy Policy * Voluntary Demographics At Mixpanel, we value belonging and believe in fostering an environment where diversity can thrive. Mixpanel does not discriminate on the basis of sexual orientation, gender identity or expression. In order to track the effectiveness of our efforts and to ensure we consider the needs of all our employees, please consider the following optional question. The responses will be used (in aggregate only) to help us identify areas for improvement in our hiring process. Your responses, or your choice to not respond, will not be associated with your specific application and will not in any way be used in the hiring decision. Do you consider yourself a member of the Lesbian, Gay, Bisexual, Transgender, Queer/Questioning Community? Select... Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Mixpanel’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation or who would be entitled to compensation if not for military retired pay. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status
Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. By checking this box, I consent to Mixpanel collecting, storing, and processing my responses to the demographic data surveys above.
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