HARMAN International is hiring: Marketing Specialist in Austin

Overview

A Career at HARMAN Digital Transformation Solutions (DTS)

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. At HARMAN DTS, you solve challenges by creating innovative solutions.

• Combine the physical and digital, making technology a more dynamic force to solve challenges and serve humanity’s needs
• Work at the convergence of cross-channel UX, cloud, insightful data, IoT and mobility
• Empower companies to create new digital business models, enter new markets, and improve customer experience

What Will You Do

• Design and implement demand generation strategy including email, social media, SEO, events, webinars, white papers and related content, retargeting.
• Direct strategy and tactics for inbound lead acquisition and outbound account-based marketing activities
• Collaborate design and content team to facilitate assets for demand generation strategy
• Build market insights and research reports including customer personas, competition market insights
• Work closely with marketing team to provide reporting and actively monitor the marketing contribution to the sales pipeline and conversion
• Work with the Salesforce Administrator to ensure Pardot and Salesforce data and structures are correctly synchronized
• Generate new, qualified leads and efficiently accelerate existing pipeline through the sales process
• Forecast, measure, analyze, and report on the impact of demand generation campaigns on sales pipeline, revenue, and sales cycle length full lifecycle of a campaign from strategic development, execution, and reporting.
• Collaborate with Sales team via strong communication and alignment on campaign and target account strategy.
• Partner Marketing activities.
• Plan and deliver targeted email and nurture campaigns, including asset coordination and objective, data-driven evaluation of success

What You Need

• 1+ years of lead gen campaign experience Knowledge of marketing techniques including CRM, marketing automation, social media platforms, and Google Analytics.
• Master’s degree in marketing, communications or a related field Ability to collaborate and build strong relationships across the company and thrive in a fast-paced environment
• Previous B2B experience preferred

Preferred

Previous ABM, Events, research experience preferred

What We Offer

• Access to employee discounts on world-class HARMAN/Samsung products (JBL, Harman Kardon, AKG etc.)
• Professional development opportunities through HARMAN University’s business and leadership academies.
• An inclusive and diverse work environment that fosters and encourages professional and personal development.
• Tuition Reimbursement.
• “Be Brilliant” employee recognition and rewards program.
• Innovative and collaborative culture.
• Work on best-in-class emerging technologies and an atmosphere that pushes you to give your best.