Betterment
About Betterment Betterment is a leading technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (Four days/week in office).
About the Role Notice how there aren’t many beautifully designed financial services websites out there? We did too—and we’re actively working on changing that. As an experienced web designer at Betterment, you will help grow and visually define a brand that values thoughtful, user‑centered web design. This role is based out of our NYC office and requires in‑office attendance Monday through Thursday.
Design, build, and evolve Betterment’s web experience to reflect our growing brand and product offerings across three distinct business lines.
Collaborate closely with brand designers, writers, and marketing and product design partners to create beautiful, high‑performing digital experiences.
Execute across multiple projects in a fast‑paced environment, partnering with front‑end developers, Growth and Product teams to ensure designs are implemented accurately and optimised to meet strategic objectives.
Distill financial products and features into easy‑to‑understand concepts, giving people confidence to build wealth with a trusted partner.
Translate our brand principles and design systems into cohesive, responsive web layouts and interactive components.
Collaborate with product marketing and web operations partners to improve site performance, accessibility, and user experience, using data and feedback to create informed designs for testing and iteration.
Work among a talented team of designers, providing and receiving feedback to ensure a cohesive experience across all digital touchpoints.
Salary & Compensation New York City: $115,000–$145,000 (base).
We offer a competitive equity package, health, dental, and vision benefits, life and AD&D insurance, short‑term and long‑term disability insurance, EAP, commuter and parking benefits, FSA/HSA, and a 401(k) with employer match. This job may also be eligible for variable compensation in the form of a company incentive bonus.
What We’re Looking For A portfolio of exceptional web and digital design work demonstrating strong visual and interaction design principles.
5+ years of experience designing responsive websites or web applications, ideally for a design agency or in‑house marketing team.
A strong grasp of UX best practices, accessibility, and web typography.
Expertise in Figma and a working understanding of front‑end development to inform your process (e.g., HTML, CSS, responsive frameworks).
Experience designing within a scalable design system or CMS environment.
High attention to detail and a passion for crafting elegant, usable interfaces.
A collaborative working style—you’ll partner with others to empower consistent brand expression across the web and welcome feedback to refine your work.
Effective communication skills to clearly articulate design rationale and present work confidently to cross‑functional teams and executives.
An understanding of financial services and interest in personal finance storytelling.
Familiarity with motion design and microinteractions for the web.
Comfort with performance optimisation and accessibility testing tools.
An eye for data visualisation and simplifying complex information.
Link to portfolio required.
Benefits & Culture A competitive suite of benefits: medical, dental, vision, life and AD&D, STD, LTD, and generational support.
Flexible paid time off and encouragement to use it.
Meaningful community building through our Employee Resource Groups.
Empowerment to own and lead change and affect the business.
Dedicated professional development opportunities.
Lunch from our in‑house chef at our NYC headquarters.
Equal Opportunity & Legal Statements Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter. We are an equal‑opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons based on protected characteristics.
Betterment participates in E‑Verify. We will provide the Social Security Administration and, if necessary, the Department of Homeland Security, with information from each new employee’s Form I‑9 to confirm work authorization. Please note that we do not use this information to pre‑screen job applicants.
We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third‑party service providers but do not share candidate information for any purpose other than recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email team.hire@betterment.com.
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