American Airlines
Analyst/ Sr Analyst, AAdvantage Business Strategy and Design
American Airlines, Dallas, Texas, United States, 75215
Analyst/ Sr Analyst, AAdvantage Business Strategy and Design
Intro
Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!
Why you'll Love This Job The Analyst/ Sr Analyst, AAdvantage Business℠ Strategy and Design is part of the Commercial Division. This role will support strategic development of the AAdvantage Business loyalty program. The Analyst will play a critical role in driving customer segmentation, refining value propositions, evaluating competitor offerings, and helping translate customer feedback into actionable program enhancements.
What You'll Do
Conduct customer segmentation analysis to identify distinct SMB groups and inform product design, engagement strategies, and campaign targeting.
Support the definition and refinement of value propositions for each segment, integrating competitive intelligence and customer insights.
Develop and maintain market scans and competitor intelligence reports to ensure the AAdvantage Business program remains differentiated.
Assist in designing and executing structured customer feedback programs (e.g., surveys, advisory panels, interviews).
Partner with Marketing, Sales, Product, and Technology teams to ensure insights from customer and market research are incorporated into program enhancements.
Support initiative prioritization and roadmap planning by quantifying potential impact and synthesizing stakeholder input.
Build reports, dashboards, or briefings to track key metrics and performance across strategic initiatives.
Minimum Qualifications
Bachelor's degree in a quantitative field (e.g., mathematics, statistics, economics, computer science).
2 years of experience in a related field (e.g., data analysis, business strategy, marketing).
Strong analytical and problem‑solving skills, with experience working with data and analytics tools.
Preferred Qualifications
Master's degree in a quantitative field (e.g., MBA, MS in data science).
Experience working in the airline or loyalty industry.
Experience with data visualization tools (e.g., Tableau, Power BI).
Experience with programming languages (e.g., Python, R).
Skills, Licenses & Certifications
Strong proficiency in Microsoft Office (Excel, Word, PowerPoint).
Experience with data analysis and visualization tools (e.g., Tableau, Power BI).
Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams.
What You'll Get
Travel Perks: You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you’ll have access to your health, dental, prescription, and vision benefits and the support of virtual doctor visits, flexible spending accounts, and more.
Wellness Programs: We want you to be the best version of yourself – our wellness programs provide you with tools, resources and support.
401(k) Program: Available upon hire, with employer contributions after one year.
Additional Benefits: Employee Assistance Program, pet insurance, discounts on hotels, cars, cruises and more.
Feel free to be yourself at American From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups connect team members to customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Referrals increase your chances of interviewing at American Airlines by 2x.
#J-18808-Ljbffr
Why you'll Love This Job The Analyst/ Sr Analyst, AAdvantage Business℠ Strategy and Design is part of the Commercial Division. This role will support strategic development of the AAdvantage Business loyalty program. The Analyst will play a critical role in driving customer segmentation, refining value propositions, evaluating competitor offerings, and helping translate customer feedback into actionable program enhancements.
What You'll Do
Conduct customer segmentation analysis to identify distinct SMB groups and inform product design, engagement strategies, and campaign targeting.
Support the definition and refinement of value propositions for each segment, integrating competitive intelligence and customer insights.
Develop and maintain market scans and competitor intelligence reports to ensure the AAdvantage Business program remains differentiated.
Assist in designing and executing structured customer feedback programs (e.g., surveys, advisory panels, interviews).
Partner with Marketing, Sales, Product, and Technology teams to ensure insights from customer and market research are incorporated into program enhancements.
Support initiative prioritization and roadmap planning by quantifying potential impact and synthesizing stakeholder input.
Build reports, dashboards, or briefings to track key metrics and performance across strategic initiatives.
Minimum Qualifications
Bachelor's degree in a quantitative field (e.g., mathematics, statistics, economics, computer science).
2 years of experience in a related field (e.g., data analysis, business strategy, marketing).
Strong analytical and problem‑solving skills, with experience working with data and analytics tools.
Preferred Qualifications
Master's degree in a quantitative field (e.g., MBA, MS in data science).
Experience working in the airline or loyalty industry.
Experience with data visualization tools (e.g., Tableau, Power BI).
Experience with programming languages (e.g., Python, R).
Skills, Licenses & Certifications
Strong proficiency in Microsoft Office (Excel, Word, PowerPoint).
Experience with data analysis and visualization tools (e.g., Tableau, Power BI).
Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams.
What You'll Get
Travel Perks: You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you’ll have access to your health, dental, prescription, and vision benefits and the support of virtual doctor visits, flexible spending accounts, and more.
Wellness Programs: We want you to be the best version of yourself – our wellness programs provide you with tools, resources and support.
401(k) Program: Available upon hire, with employer contributions after one year.
Additional Benefits: Employee Assistance Program, pet insurance, discounts on hotels, cars, cruises and more.
Feel free to be yourself at American From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups connect team members to customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Referrals increase your chances of interviewing at American Airlines by 2x.
#J-18808-Ljbffr