Caribou Coffee & Einstein Bros Bagels
Director, Digital Marketing
Caribou Coffee & Einstein Bros Bagels, Denver, Colorado, United States, 80285
Brand
Bagel Brands
Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other’s company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone’s day than with a warm, fresh-baked bagel and a heart-felt good morning.
Job Posting Description The Director of Digital Marketing will own the strategy and execution of all digital guest engagement and growth initiatives for Bagel Brands. This role is accountable for driving digital revenue, enhancing the end-to-end guest journey, and delivering measurable results across paid media, digital platforms and off-premise channels. The Director will work cross-functionally with IT, Analytics, and Operations to deliver seamless digital experiences, while managing agency and vendor relationships to ensure innovation, efficiency, and measurable results. This role will be instrumental in guiding digital system transformations, ensuring smooth adoption internally and a seamless experience for guests.
Department:
Marketing
Base Salary Range:
$180,000–$210,000 annually
Bonus:
20% annual incentive target
Long term Incentive (LTI): $30,000
Compensation is based on experience, qualifications, and internal equity.
This position is located in Denver, CO. Address: 1720 S. Bellaire Street, Skybox suite, Denver, CO 80222
Compensation Range:
$114,088.00 - $199,659.20 per year
*Starting pay is subject to Local and State Minimum Wage regulations.
**Ranges reflect what employer reasonably and in good faith expects to pay for such position.
Responsibilities Include, but are not limited to
Lead the digital strategy and execution across paid media, web/app, CRM, and guest engagement platforms to drive acquisition, retention, and lifetime value while delivering a cohesive guest experience across digital, in-restaurant, and community touchpoints
Own the paid media strategy (including digital display, social, SEM, and programmatic), ensuring efficient spend, strong ROI, and alignment with brand and commercial goals
Partner with IT and Analytics as the business lead for digital platforms (web and app), shaping the product roadmap, contributing to vendor evaluations and system transitions, optimizing user experience and conversion, and leveraging data to measure success and inform enhancements
Establish best practices for funnel analysis, reporting, and campaign measurement to track performance against traffic, sales, and engagement targets
Stay ahead of industry trends, identifying emerging technologies and platforms to strengthen Bagel Brands’ digital ecosystem and competitive edge
Lead, coach, and develop the digital marketing team, fostering a culture of accountability, collaboration, and data fluency
Manage agency and vendor relationships to deliver best-in-class execution and results
Required Knowledge, Skills & Abilities
8+ years of digital marketing experience, ideally in QSR, fast casual, retail, or consumer-facing industries
Proven success driving growth through paid media, digital platform optimization and guest journey enhancement
Strong product management skills with experience owning web/app platforms, CRM systems, and digital analytics tools
Skilled in budget management, vendor/agency oversight, and cross-functional collaboration with IT, Analytics, and Operations
Demonstrated ability to link digital strategy to commercial outcomes, including sales growth, retention, and lifetime value
Experience leading digital transformations and managing omnichannel experiences that bridge marketing, technology, and operations
Proven ability to lead, develop, and inspire high-performing teams in a fast-paced, dynamic environment
Required
Bachelor’s degree required; MBA preferred
MS Office product proficiency (including Excel/Power BI, PowerPoint, Outlook, Teams & SharePoint)
Adobe Acrobat
Physical Demands The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodation.
Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the position.
#J-18808-Ljbffr
Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other’s company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone’s day than with a warm, fresh-baked bagel and a heart-felt good morning.
Job Posting Description The Director of Digital Marketing will own the strategy and execution of all digital guest engagement and growth initiatives for Bagel Brands. This role is accountable for driving digital revenue, enhancing the end-to-end guest journey, and delivering measurable results across paid media, digital platforms and off-premise channels. The Director will work cross-functionally with IT, Analytics, and Operations to deliver seamless digital experiences, while managing agency and vendor relationships to ensure innovation, efficiency, and measurable results. This role will be instrumental in guiding digital system transformations, ensuring smooth adoption internally and a seamless experience for guests.
Department:
Marketing
Base Salary Range:
$180,000–$210,000 annually
Bonus:
20% annual incentive target
Long term Incentive (LTI): $30,000
Compensation is based on experience, qualifications, and internal equity.
This position is located in Denver, CO. Address: 1720 S. Bellaire Street, Skybox suite, Denver, CO 80222
Compensation Range:
$114,088.00 - $199,659.20 per year
*Starting pay is subject to Local and State Minimum Wage regulations.
**Ranges reflect what employer reasonably and in good faith expects to pay for such position.
Responsibilities Include, but are not limited to
Lead the digital strategy and execution across paid media, web/app, CRM, and guest engagement platforms to drive acquisition, retention, and lifetime value while delivering a cohesive guest experience across digital, in-restaurant, and community touchpoints
Own the paid media strategy (including digital display, social, SEM, and programmatic), ensuring efficient spend, strong ROI, and alignment with brand and commercial goals
Partner with IT and Analytics as the business lead for digital platforms (web and app), shaping the product roadmap, contributing to vendor evaluations and system transitions, optimizing user experience and conversion, and leveraging data to measure success and inform enhancements
Establish best practices for funnel analysis, reporting, and campaign measurement to track performance against traffic, sales, and engagement targets
Stay ahead of industry trends, identifying emerging technologies and platforms to strengthen Bagel Brands’ digital ecosystem and competitive edge
Lead, coach, and develop the digital marketing team, fostering a culture of accountability, collaboration, and data fluency
Manage agency and vendor relationships to deliver best-in-class execution and results
Required Knowledge, Skills & Abilities
8+ years of digital marketing experience, ideally in QSR, fast casual, retail, or consumer-facing industries
Proven success driving growth through paid media, digital platform optimization and guest journey enhancement
Strong product management skills with experience owning web/app platforms, CRM systems, and digital analytics tools
Skilled in budget management, vendor/agency oversight, and cross-functional collaboration with IT, Analytics, and Operations
Demonstrated ability to link digital strategy to commercial outcomes, including sales growth, retention, and lifetime value
Experience leading digital transformations and managing omnichannel experiences that bridge marketing, technology, and operations
Proven ability to lead, develop, and inspire high-performing teams in a fast-paced, dynamic environment
Required
Bachelor’s degree required; MBA preferred
MS Office product proficiency (including Excel/Power BI, PowerPoint, Outlook, Teams & SharePoint)
Adobe Acrobat
Physical Demands The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodation.
Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the position.
#J-18808-Ljbffr