UB Greensfelder
Overview
UB Greensfelder is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our marketing and business development efforts, ensuring that we effectively communicate our firm's value, enhance our brand reputation, and drive sustainable growth. The Chief Marketing Officer (CMO) will be responsible for the overall marketing, business development, and communications strategy for the firm. The CMO will work closely with the Chief Operating Officer and leadership team to align marketing efforts with the firm’s goals and client needs. This role requires an in-depth understanding of the legal industry, client acquisition strategies, and branding, with the ability to oversee a range of marketing initiatives, including content development, digital marketing, events, public relations, and client relations programs. The ideal candidate will bring a combination of strong leadership, creativity, and analytical skills, as well as a deep understanding of how marketing and business development contribute to the growth of a law firm. Key Responsibilities
Marketing Strategy & Leadership: Develop and Execute Marketing Strategy: Lead the creation and implementation of a comprehensive marketing strategy that aligns with the firm’s business objectives and target client base. Market Positioning & Brand Development: Position the firm as a thought leader in key practice areas, ensuring that brand messaging reflects the firm's expertise and values. Competitor & Market Analysis: Conduct competitive analysis and industry research to inform marketing strategy and positioning; identify trends and adjust tactics to remain competitive. Business Development & Client Engagement: Client Relationship Building: Oversee client engagement strategies to strengthen relationships and attract new clients; identify and pursue new business opportunities. Lead generation & conversion: Collaborate with attorneys and practice groups to develop business development strategies, including targeting prospective clients, cross-selling services, and pursuing new matters. Client Retention Programs: Develop programs to maintain strong client relationships, including thought leadership content, newsletters, and events; establish feedback loops to improve service delivery. Digital Marketing & Communications: Digital Strategy: Lead digital marketing efforts including SEO, SEM, social media, content marketing, and website optimization. Website & Content Development: Oversee engaging, client‑focused content and ensure the firm’s website showcases services and expertise. Social Media & Public Relations: Manage the firm’s presence on key platforms and ensure PR reflects leadership in the legal sector; work with media to position the firm as an expert voice. Thought Leadership & Industry Engagement: Content Strategy: Develop and execute content strategy that showcases the firm’s legal expertise; Events & Conferences: Oversee planning and execution of key industry events and seminars; Speaking Opportunities & Publications: Identify speaking engagements and publications to enhance market presence. Team Leadership & Development: Marketing Team Leadership: Manage, mentor, and develop a high‑performing marketing and business development team; collaborate with lawyers and practice groups for alignment. Cross-Functional Collaboration: Work with HR, IT, and Finance for firm‑wide branding alignment. Budgeting and Financial Management: Marketing Budget Oversight: Allocate budget effectively with ROI focus; Track ROI and adjust strategies based on outcomes and objectives. Marketing Analytics & Reporting: Data-Driven Marketing: Use analytics and KPIs to track performance and report results to leadership; Client Feedback & Market Trends: Refine strategies based on client feedback and market trends. Qualifications
Education: Bachelor’s degree in marketing, business administration, or related field; advanced degree (MBA, JD, or similar) is a plus. Experience: Minimum of 10+ years of marketing leadership experience, preferably in the legal industry; proven success in developing and executing marketing strategies that drive growth and brand awareness; experience in digital marketing, public relations, content creation, and event planning within a law firm or similar professional services environment. Skills & Expertise: Strong understanding of the legal industry, market dynamics, and client acquisition; leadership experience; expertise in digital marketing channels (SEO, SEM, social media, email); ability to analyze marketing data and adjust strategies; excellent communication and collaboration with senior leadership and attorneys. Personal Attributes
Strategic thinker with a results‑oriented approach. Strong leadership and team-building abilities. Ability to manage multiple projects and priorities simultaneously. Highly adaptable and innovative with a strong understanding of emerging marketing technologies. Proactive, self-starter, and problem solver with exceptional organizational skills. UB Greensfelder recognizes the importance of forming inclusive teams of attorneys and staff to foster an environment where creative solutions are made for our clients, and all have the opportunity to thrive and succeed. We encourage candidates from a variety of backgrounds to apply to be a part of our team. Seniority level
Executive Employment type
Full-time Job function
Marketing and Sales Industries
Law Practice Referrals increase your chances of interviewing at UB Greensfelder by 2x
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UB Greensfelder is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our marketing and business development efforts, ensuring that we effectively communicate our firm's value, enhance our brand reputation, and drive sustainable growth. The Chief Marketing Officer (CMO) will be responsible for the overall marketing, business development, and communications strategy for the firm. The CMO will work closely with the Chief Operating Officer and leadership team to align marketing efforts with the firm’s goals and client needs. This role requires an in-depth understanding of the legal industry, client acquisition strategies, and branding, with the ability to oversee a range of marketing initiatives, including content development, digital marketing, events, public relations, and client relations programs. The ideal candidate will bring a combination of strong leadership, creativity, and analytical skills, as well as a deep understanding of how marketing and business development contribute to the growth of a law firm. Key Responsibilities
Marketing Strategy & Leadership: Develop and Execute Marketing Strategy: Lead the creation and implementation of a comprehensive marketing strategy that aligns with the firm’s business objectives and target client base. Market Positioning & Brand Development: Position the firm as a thought leader in key practice areas, ensuring that brand messaging reflects the firm's expertise and values. Competitor & Market Analysis: Conduct competitive analysis and industry research to inform marketing strategy and positioning; identify trends and adjust tactics to remain competitive. Business Development & Client Engagement: Client Relationship Building: Oversee client engagement strategies to strengthen relationships and attract new clients; identify and pursue new business opportunities. Lead generation & conversion: Collaborate with attorneys and practice groups to develop business development strategies, including targeting prospective clients, cross-selling services, and pursuing new matters. Client Retention Programs: Develop programs to maintain strong client relationships, including thought leadership content, newsletters, and events; establish feedback loops to improve service delivery. Digital Marketing & Communications: Digital Strategy: Lead digital marketing efforts including SEO, SEM, social media, content marketing, and website optimization. Website & Content Development: Oversee engaging, client‑focused content and ensure the firm’s website showcases services and expertise. Social Media & Public Relations: Manage the firm’s presence on key platforms and ensure PR reflects leadership in the legal sector; work with media to position the firm as an expert voice. Thought Leadership & Industry Engagement: Content Strategy: Develop and execute content strategy that showcases the firm’s legal expertise; Events & Conferences: Oversee planning and execution of key industry events and seminars; Speaking Opportunities & Publications: Identify speaking engagements and publications to enhance market presence. Team Leadership & Development: Marketing Team Leadership: Manage, mentor, and develop a high‑performing marketing and business development team; collaborate with lawyers and practice groups for alignment. Cross-Functional Collaboration: Work with HR, IT, and Finance for firm‑wide branding alignment. Budgeting and Financial Management: Marketing Budget Oversight: Allocate budget effectively with ROI focus; Track ROI and adjust strategies based on outcomes and objectives. Marketing Analytics & Reporting: Data-Driven Marketing: Use analytics and KPIs to track performance and report results to leadership; Client Feedback & Market Trends: Refine strategies based on client feedback and market trends. Qualifications
Education: Bachelor’s degree in marketing, business administration, or related field; advanced degree (MBA, JD, or similar) is a plus. Experience: Minimum of 10+ years of marketing leadership experience, preferably in the legal industry; proven success in developing and executing marketing strategies that drive growth and brand awareness; experience in digital marketing, public relations, content creation, and event planning within a law firm or similar professional services environment. Skills & Expertise: Strong understanding of the legal industry, market dynamics, and client acquisition; leadership experience; expertise in digital marketing channels (SEO, SEM, social media, email); ability to analyze marketing data and adjust strategies; excellent communication and collaboration with senior leadership and attorneys. Personal Attributes
Strategic thinker with a results‑oriented approach. Strong leadership and team-building abilities. Ability to manage multiple projects and priorities simultaneously. Highly adaptable and innovative with a strong understanding of emerging marketing technologies. Proactive, self-starter, and problem solver with exceptional organizational skills. UB Greensfelder recognizes the importance of forming inclusive teams of attorneys and staff to foster an environment where creative solutions are made for our clients, and all have the opportunity to thrive and succeed. We encourage candidates from a variety of backgrounds to apply to be a part of our team. Seniority level
Executive Employment type
Full-time Job function
Marketing and Sales Industries
Law Practice Referrals increase your chances of interviewing at UB Greensfelder by 2x
#J-18808-Ljbffr