Exchange Bank
Responsibilities
Manages assigned marketing related website updates including but not limited to the homepage, creation and management of marketing landing pages, online banking promotions, press releases and social media.
Manages and drives the email marketing program including creation, testing and analysis of all emails, vendor management and best practices.
Acts as primary email administrator, ensuring quality email execution using data and marketing automation tools and systems. Role includes coding and quality assurance, reporting and monitoring.
Acts as Search Engine Marketing (SEM) internal subject matter expert, optimizing investments on an ongoing basis and launching new campaigns to support seasonal and ad‑hoc promotions. May co‑manage agency partners in SEM over time.
Analyzes Search Engine Optimization (SEO) findings and implements changes to benefit marketing and communications efforts.
Identifies and tests new marketing opportunities to drive user engagement related to lead generation, customer acquisition and conversion. Familiarity with A/B multivariate testing.
Implements Exchange Bank’s social media strategy, including ideation and recommendations of social media engagement content.
Oversees writing and updating content for corporate website and social media.
Coordinates with internal marketing team members to plan and support campaigns, providing consistency in voice and cultivating an engaged social community.
Reports various social media metrics using a variety of digital analytics and media tracking tools.
Reviews insights from data to optimize current campaigns and make recommendations for future campaigns.
Replies to comments and messages and reports issues and complaints to other teams.
Remains up‑to‑date with best practices for digital marketing, including social media, new platforms and features.
Provides marketing support for Bank and related community events.
Researches industry‑related events, publications and announcements and identifies opportunities for involvement.
Performs special projects and research as assigned.
Performs other duties as assigned.
Minimum Qualifications
Experience with Google Ads and Google Analytics.
Knowledge of web publishing.
Proficiency with SEO tools.
Experience managing social media presence, engaging with followers, and running paid advertising campaigns.
Strong understanding of online marketing concepts, strategies, and best practices.
Exceptional skills in marketing, writing content creation, with the ability to tailor messaging to diverse audiences.
Analytical and data‑driven thinking with experience measuring and reporting on campaign performance.
Excellent organizational skills and time management, with the ability to manage multiple projects simultaneously.
Google Analytics Certification a plus.
Education & Experience Bachelor’s degree in marketing, business, or a related field preferred, or equivalent combination of education and experience AND 3+ years of experience in digital marketing, with demonstrated skills in content marketing, SEO, email marketing, web publishing, and Google Analytics.
Physical Requirements Ability to stand, bend, stoop, sit, walk, twist and turn. Ability to lift up to 15 pounds occasionally. Indoor office work environment with most of the time sitting at a desk.
Compensation The hiring range for this position is $30.70 to $43.00 per hour, commensurate with the candidate’s applicable experience, education and skills.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Banking
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Manages assigned marketing related website updates including but not limited to the homepage, creation and management of marketing landing pages, online banking promotions, press releases and social media.
Manages and drives the email marketing program including creation, testing and analysis of all emails, vendor management and best practices.
Acts as primary email administrator, ensuring quality email execution using data and marketing automation tools and systems. Role includes coding and quality assurance, reporting and monitoring.
Acts as Search Engine Marketing (SEM) internal subject matter expert, optimizing investments on an ongoing basis and launching new campaigns to support seasonal and ad‑hoc promotions. May co‑manage agency partners in SEM over time.
Analyzes Search Engine Optimization (SEO) findings and implements changes to benefit marketing and communications efforts.
Identifies and tests new marketing opportunities to drive user engagement related to lead generation, customer acquisition and conversion. Familiarity with A/B multivariate testing.
Implements Exchange Bank’s social media strategy, including ideation and recommendations of social media engagement content.
Oversees writing and updating content for corporate website and social media.
Coordinates with internal marketing team members to plan and support campaigns, providing consistency in voice and cultivating an engaged social community.
Reports various social media metrics using a variety of digital analytics and media tracking tools.
Reviews insights from data to optimize current campaigns and make recommendations for future campaigns.
Replies to comments and messages and reports issues and complaints to other teams.
Remains up‑to‑date with best practices for digital marketing, including social media, new platforms and features.
Provides marketing support for Bank and related community events.
Researches industry‑related events, publications and announcements and identifies opportunities for involvement.
Performs special projects and research as assigned.
Performs other duties as assigned.
Minimum Qualifications
Experience with Google Ads and Google Analytics.
Knowledge of web publishing.
Proficiency with SEO tools.
Experience managing social media presence, engaging with followers, and running paid advertising campaigns.
Strong understanding of online marketing concepts, strategies, and best practices.
Exceptional skills in marketing, writing content creation, with the ability to tailor messaging to diverse audiences.
Analytical and data‑driven thinking with experience measuring and reporting on campaign performance.
Excellent organizational skills and time management, with the ability to manage multiple projects simultaneously.
Google Analytics Certification a plus.
Education & Experience Bachelor’s degree in marketing, business, or a related field preferred, or equivalent combination of education and experience AND 3+ years of experience in digital marketing, with demonstrated skills in content marketing, SEO, email marketing, web publishing, and Google Analytics.
Physical Requirements Ability to stand, bend, stoop, sit, walk, twist and turn. Ability to lift up to 15 pounds occasionally. Indoor office work environment with most of the time sitting at a desk.
Compensation The hiring range for this position is $30.70 to $43.00 per hour, commensurate with the candidate’s applicable experience, education and skills.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Banking
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