AbbVie
Associate Director, Marketing - Gastroenterology
AbbVie
Base pay range:
$137,500.00/yr - $261,000.00/yr
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We aim to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.
Job Description The Associate Director (AD) for SKYRIZI Gastro Marketing is responsible for the creation, development, implementation, and strategic oversight for all Gastro Account Manager and Access Marketing, ensuring an exceptional customer experience across the continuum of care in Inflammatory Bowel Disease. Utilizing account manager and customer insights, the AD will support material creation, training, and execution of gastro in-field teams. Additionally, the AD serves as the subject matter expert on customer needs and is a productive influence on behalf of the commercial team across the enterprise.
Responsibilities
Collaborate with Marketing Director(s) and business leaders to build, manage and execute strategic and tactical marketing plans to achieve business objectives and goals.
Demonstrate a strong understanding of the patient, Health Care Professional (HCP), buy-and-bill processes, and account management to ensure marketing activities align with the needs of the customer and insights are used to make key business decisions.
Direct and manage key initiatives and tactics within the Gastro team.
Utilize data and insights to take and recommend appropriate strategic decisions and actions to drive business results.
Drive and participate in business and marketing plans processes.
Demonstrate and utilize holistic understanding of financial planning process particularly budget management and ROIs.
Lead and manage cross‑functional teams and external partnerships to ensure integration and consistency of business strategies and regulatory compliance of promotional material.
Influence business leaders and effectively collaborate cross‑functionally to deliver business results.
Grow brand/product penetration, share and awareness and other key launch metrics.
Identify problems and conceptualize solutions using creativity and innovation.
Qualifications
Bachelors degree required; MBA preferred.
At least 5 years of marketing experience within the health care industry. Preferred contracting or market access experience.
Strong presentation experience and proficient PowerPoint skills.
Strong analytical skills with primary and secondary data.
Previous cross franchise/cross channel marketing experience preferred.
Proven marketing experience with increased proficiency in all marketing skills.
Knowledge of marketing concepts within strategic planning process preferred.
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
Benefits and Compensation
Comprehensive benefits package including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
Eligible to participate in short‑term incentive programs.
Eligible to participate in long‑term incentive programs.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Sales
Industry Pharmaceutical Manufacturing and Biotechnology Research
Equal Opportunity Employer AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more.
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Base pay range:
$137,500.00/yr - $261,000.00/yr
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We aim to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.
Job Description The Associate Director (AD) for SKYRIZI Gastro Marketing is responsible for the creation, development, implementation, and strategic oversight for all Gastro Account Manager and Access Marketing, ensuring an exceptional customer experience across the continuum of care in Inflammatory Bowel Disease. Utilizing account manager and customer insights, the AD will support material creation, training, and execution of gastro in-field teams. Additionally, the AD serves as the subject matter expert on customer needs and is a productive influence on behalf of the commercial team across the enterprise.
Responsibilities
Collaborate with Marketing Director(s) and business leaders to build, manage and execute strategic and tactical marketing plans to achieve business objectives and goals.
Demonstrate a strong understanding of the patient, Health Care Professional (HCP), buy-and-bill processes, and account management to ensure marketing activities align with the needs of the customer and insights are used to make key business decisions.
Direct and manage key initiatives and tactics within the Gastro team.
Utilize data and insights to take and recommend appropriate strategic decisions and actions to drive business results.
Drive and participate in business and marketing plans processes.
Demonstrate and utilize holistic understanding of financial planning process particularly budget management and ROIs.
Lead and manage cross‑functional teams and external partnerships to ensure integration and consistency of business strategies and regulatory compliance of promotional material.
Influence business leaders and effectively collaborate cross‑functionally to deliver business results.
Grow brand/product penetration, share and awareness and other key launch metrics.
Identify problems and conceptualize solutions using creativity and innovation.
Qualifications
Bachelors degree required; MBA preferred.
At least 5 years of marketing experience within the health care industry. Preferred contracting or market access experience.
Strong presentation experience and proficient PowerPoint skills.
Strong analytical skills with primary and secondary data.
Previous cross franchise/cross channel marketing experience preferred.
Proven marketing experience with increased proficiency in all marketing skills.
Knowledge of marketing concepts within strategic planning process preferred.
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
Benefits and Compensation
Comprehensive benefits package including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
Eligible to participate in short‑term incentive programs.
Eligible to participate in long‑term incentive programs.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Sales
Industry Pharmaceutical Manufacturing and Biotechnology Research
Equal Opportunity Employer AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more.
#J-18808-Ljbffr