VIZIO
Job Summary
Manager, Product Marketing (USA) –
VIZIO
will collaborate with the Ads PMM team to market all advertising related products. This strategic role involves primarily B2B marketing—ensuring customers (brand advertisers, agencies, and networks) and trade press understand the value of VIZIO’s suite of advertising capabilities. The position reports to the Director, Product Marketing and works closely with the VIZIO Ads Sales, Analytics, and Client Services teams.
Responsibilities
Define product positioning and messaging, and create compelling content to differentiate VIZIO in the marketplace.
Develop marketing materials and processes to support product launches.
Collaborate cross‑functionally with Sales, Client Services, Product, and Partner teams to develop and communicate go‑to‑market plans.
Manage product launch timing and communication with stakeholders.
Provide feedback and direction to external creative and PR agencies.
Conduct qualitative and quantitative research to inform product roadmaps.
Conduct competitive analyses and formulate actionable takeaways.
Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and advertisers.
Analyze internal data to enhance the VIZIO Ads value proposition.
Qualifications
5+ years of product marketing experience in entertainment, ad sales, ad tech, and/or connected devices.
Solid understanding of connected device marketing, digital distribution, and streaming platforms.
Experience with marketing initiatives targeting brand advertisers, agencies, and content owners.
Proven success managing marketing and product development initiatives to drive ad revenue.
Ability to lead cross‑functional teams and execute go‑to‑market strategies.
Passion for advertising and translating insights into actionable plans.
Skill at managing, planning, tracking multiple projects.
Excellent communication skills for internal and external collaboration.
Strong problem‑solving and strategic thinking.
Self‑starter who shares knowledge and applies it proactively.
Detail‑oriented, organized, and experienced in project management.
Exceptional presentation skills, with experience presenting internally and externally.
Base Pay Range $96,000.00/yr – $186,000.00/yr
#J-18808-Ljbffr
VIZIO
will collaborate with the Ads PMM team to market all advertising related products. This strategic role involves primarily B2B marketing—ensuring customers (brand advertisers, agencies, and networks) and trade press understand the value of VIZIO’s suite of advertising capabilities. The position reports to the Director, Product Marketing and works closely with the VIZIO Ads Sales, Analytics, and Client Services teams.
Responsibilities
Define product positioning and messaging, and create compelling content to differentiate VIZIO in the marketplace.
Develop marketing materials and processes to support product launches.
Collaborate cross‑functionally with Sales, Client Services, Product, and Partner teams to develop and communicate go‑to‑market plans.
Manage product launch timing and communication with stakeholders.
Provide feedback and direction to external creative and PR agencies.
Conduct qualitative and quantitative research to inform product roadmaps.
Conduct competitive analyses and formulate actionable takeaways.
Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and advertisers.
Analyze internal data to enhance the VIZIO Ads value proposition.
Qualifications
5+ years of product marketing experience in entertainment, ad sales, ad tech, and/or connected devices.
Solid understanding of connected device marketing, digital distribution, and streaming platforms.
Experience with marketing initiatives targeting brand advertisers, agencies, and content owners.
Proven success managing marketing and product development initiatives to drive ad revenue.
Ability to lead cross‑functional teams and execute go‑to‑market strategies.
Passion for advertising and translating insights into actionable plans.
Skill at managing, planning, tracking multiple projects.
Excellent communication skills for internal and external collaboration.
Strong problem‑solving and strategic thinking.
Self‑starter who shares knowledge and applies it proactively.
Detail‑oriented, organized, and experienced in project management.
Exceptional presentation skills, with experience presenting internally and externally.
Base Pay Range $96,000.00/yr – $186,000.00/yr
#J-18808-Ljbffr