Jabra
Digital / Social Media Marketing Specialist - Remote
Jabra, Lowell, Massachusetts, United States, 01856
Digital / Social Media Marketing Specialist - Remote
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Digital / Social Media Marketing Specialist - Remote
role at
Jabra .
About The Role As the Digital / Social Media Marketing Specialist for North America, you will be the region’s hands‑on executor of our new CMO’s global digital strategy. You will be the primary GN contact for our digital agencies, ensuring that agency efforts are fully aligned with regional business priorities and revenue objectives. You will translate global strategy into localized campaign planning, execution, optimization, and measurement.
Location:
North America (Remote; U.S. — Eastern Time Zone preferred)
What you’ll do (Responsibilities)
Plan and execute integrated digital and social media campaigns (paid, organic, and community) that align with global strategy and regional commercial goals.
Serve as the primary liaison with external digital agencies: manage briefs, scope, timelines, deliverables, QA, and budget allocation.
Drive campaign operations: asset collection, landing page coordination, UTM tagging, trafficking, and QA.
Implement and optimize paid social and display campaigns (Meta, LinkedIn, Google Display/Video, programmatic as applicable).
Develop and maintain regional content and paid media calendars; coordinate cross‑functional contributors (creative, sales, product, legal).
Monitor, analyze, and report on performance (CTR, CPC, CPA, conversion, revenue attribution); build Excel‑driven dashboards and present insights in PowerPoint to stakeholders.
Apply test‑and‑learn methodology to improve campaign performance and support revenue‑generation initiatives.
Ensure brand consistency and compliance with global guidelines while adapting messaging for regional audiences.
Support occasional events, product launches and sales enablement activities as needed.
Travel occasionally for agency or leadership meetings (as required).
Who you are (Required qualifications)
Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred.
5+ years of hands‑on experience in digital and social media marketing; proven experience working directly with digital agencies.
Demonstrated project management skills — able to coordinate complex cross‑functional work and meet tight deadlines.
Advanced competency in Microsoft Office, especially Excel (data analysis, pivot tables) and PowerPoint (executive presentations).
Practical experience with social ad platforms (Meta Ads Manager, LinkedIn Campaign Manager), Google Analytics/GA4, and reporting tools.
Strong analytical skills with a focus on revenue and conversion metrics.
Excellent written and verbal communication and stakeholder management skills.
Authorized to work in the U.S.; position may be remote within the U.S.; Eastern Time Zone preferred for collaboration.
Preferred / Nice‑to‑have
Experience with marketing automation (e.g., HubSpot, Marketo), CRM integration and paid search.
Prior experience in consumer tech or B2B2C environments.
Familiarity with creative production processes and basic content editing tools.
Knowledge of SEO best practices and content optimization.
What we offer
Opportunity to shape regional execution of a new global digital roadmap.
Close collaboration with the CMO’s digital team and agency partners.
Competitive compensation and benefits.
EEO Statement GN Audio is an EEO Employer and does not discriminate in employment on the basis of race, color, religion, gender, national origin or ancestry, age, disability, veteran status, military service, sexual orientation, genetic information, or gender identity.
Pay Transparency Notice Depending on your work location, the target annual salary for this position can range from
$97,000.00 to $140,000.00
base with an additional sales incentive compensation plan. Compensation for roles at GN depends on a wide array of factors including but not limited to location, role, skill set, and level of experience. To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays.
#J-18808-Ljbffr
Digital / Social Media Marketing Specialist - Remote
role at
Jabra .
About The Role As the Digital / Social Media Marketing Specialist for North America, you will be the region’s hands‑on executor of our new CMO’s global digital strategy. You will be the primary GN contact for our digital agencies, ensuring that agency efforts are fully aligned with regional business priorities and revenue objectives. You will translate global strategy into localized campaign planning, execution, optimization, and measurement.
Location:
North America (Remote; U.S. — Eastern Time Zone preferred)
What you’ll do (Responsibilities)
Plan and execute integrated digital and social media campaigns (paid, organic, and community) that align with global strategy and regional commercial goals.
Serve as the primary liaison with external digital agencies: manage briefs, scope, timelines, deliverables, QA, and budget allocation.
Drive campaign operations: asset collection, landing page coordination, UTM tagging, trafficking, and QA.
Implement and optimize paid social and display campaigns (Meta, LinkedIn, Google Display/Video, programmatic as applicable).
Develop and maintain regional content and paid media calendars; coordinate cross‑functional contributors (creative, sales, product, legal).
Monitor, analyze, and report on performance (CTR, CPC, CPA, conversion, revenue attribution); build Excel‑driven dashboards and present insights in PowerPoint to stakeholders.
Apply test‑and‑learn methodology to improve campaign performance and support revenue‑generation initiatives.
Ensure brand consistency and compliance with global guidelines while adapting messaging for regional audiences.
Support occasional events, product launches and sales enablement activities as needed.
Travel occasionally for agency or leadership meetings (as required).
Who you are (Required qualifications)
Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred.
5+ years of hands‑on experience in digital and social media marketing; proven experience working directly with digital agencies.
Demonstrated project management skills — able to coordinate complex cross‑functional work and meet tight deadlines.
Advanced competency in Microsoft Office, especially Excel (data analysis, pivot tables) and PowerPoint (executive presentations).
Practical experience with social ad platforms (Meta Ads Manager, LinkedIn Campaign Manager), Google Analytics/GA4, and reporting tools.
Strong analytical skills with a focus on revenue and conversion metrics.
Excellent written and verbal communication and stakeholder management skills.
Authorized to work in the U.S.; position may be remote within the U.S.; Eastern Time Zone preferred for collaboration.
Preferred / Nice‑to‑have
Experience with marketing automation (e.g., HubSpot, Marketo), CRM integration and paid search.
Prior experience in consumer tech or B2B2C environments.
Familiarity with creative production processes and basic content editing tools.
Knowledge of SEO best practices and content optimization.
What we offer
Opportunity to shape regional execution of a new global digital roadmap.
Close collaboration with the CMO’s digital team and agency partners.
Competitive compensation and benefits.
EEO Statement GN Audio is an EEO Employer and does not discriminate in employment on the basis of race, color, religion, gender, national origin or ancestry, age, disability, veteran status, military service, sexual orientation, genetic information, or gender identity.
Pay Transparency Notice Depending on your work location, the target annual salary for this position can range from
$97,000.00 to $140,000.00
base with an additional sales incentive compensation plan. Compensation for roles at GN depends on a wide array of factors including but not limited to location, role, skill set, and level of experience. To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays.
#J-18808-Ljbffr