GALLO
Director – Paid Media
Join
GALLO , a family‑owned company with a 90+ year legacy and more than 130 brands including Barefoot Wine & High Noon. We’re a recognized best‑place‑to‑work and a leading sponsor of major sports. The role is full‑time, hybrid telecommute, and compensation ranges $183,300–$305,500.
A Taste of What You'll Do Lead media strategy and execution, manage multi‑million‑dollar budgets, partner with agency and technology vendors (Google, Meta, X, Snap, Pinterest), and drive measurable outcomes across search, paid social, marketplaces, commerce, and CRM.
Build a test‑and‑learn culture, advance measurement, leverage AI‑driven tools, embed data‑informed audience strategies into precision activation, and secure leadership buy‑in for full‑cycle paid media initiatives.
Coach and grow a high‑performing team, nurture publisher and technology relationships, steward enterprise‑level processes, and maximize return while protecting brand standards.
What You'll Need
Master’s degree plus 8 years of experience in public relations, media, creative agency, brand/corporate communications, sales, or brand marketing reflecting increasing responsibility; OR Bachelor’s degree plus 10 years of experience in media strategy, brand marketing, or growth marketing managing substantial media budgets.
Experience working with media agencies.
Deep expertise in upper and mid‑funnel media planning (video, CTV, audio, OOH, partnerships, digital media).
Experience managing large multi‑channel paid media campaigns that deliver a cohesive brand experience.
Leadership experience managing and developing high‑performing teams across media strategy and analytics.
Experience leading the dialogue and negotiations with the heads of media properties.
Experience managing and negotiating contracts with external vendors.
Required to travel domestically and internationally up to 25% of the time.
Required to travel to company offices, sites, or meetings for onboarding and events up to 5% of the time.
Must be 18 years or older.
How You'll Stand Out
Master’s degree in Communications, Public Relations, or Marketing plus 12 years of agency management experience; OR Bachelor’s degree plus 14 years of media experience and managing substantial budgets.
Experience working in an e‑commerce/DTC company.
Exceptional proficiency in analyzing large data sets accurately and efficiently.
Knowledge of federal and state laws related to alcohol beverage promotions.
Exceptional storytelling and communication skills; ability to influence executives and cross‑functional partners.
Experience demonstrating team building, leadership, and mentoring skills.
Benefits & Perks Competitive compensation, medical and dental coverage, 401(k) plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Details provided before your first interview.
The Fine Print
The Company does not sponsor for employment‑based visas for this position now or in the future.
Compensation within the range will be determined by factors such as education, experience, skills, and market data. Bonuses, incentive plans, or tasting‑room tip pools may apply.
This position will be based in the location(s) specified with an option for occasional telecommuting; candidates live within commutable distance.
Job postings are open to internal candidates for at least 5 days and to external candidates for at least 3 days.
Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, color, national origin, creed, religion, physical or mental disability, medical condition as defined by applicable state law, genetic information, marital status, gender identity, sexual orientation, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics. Gallo will comply with state and local laws prohibiting discrimination for lawful out‑of‑work behavior, such as off‑duty use of cannabis. Gallo also considers qualified applicants with criminal histories. Gallo is committed to providing reasonable accommodation for candidates with disabilities in recruiting. If you need assistance, call 209.341.7000. Gallo is enrolled in E‑Verify and will use it to verify employment eligibility of all newly hired employees as required. E‑Verify Notice … Right to Work … Employee Polygraph Protection Act.
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GALLO , a family‑owned company with a 90+ year legacy and more than 130 brands including Barefoot Wine & High Noon. We’re a recognized best‑place‑to‑work and a leading sponsor of major sports. The role is full‑time, hybrid telecommute, and compensation ranges $183,300–$305,500.
A Taste of What You'll Do Lead media strategy and execution, manage multi‑million‑dollar budgets, partner with agency and technology vendors (Google, Meta, X, Snap, Pinterest), and drive measurable outcomes across search, paid social, marketplaces, commerce, and CRM.
Build a test‑and‑learn culture, advance measurement, leverage AI‑driven tools, embed data‑informed audience strategies into precision activation, and secure leadership buy‑in for full‑cycle paid media initiatives.
Coach and grow a high‑performing team, nurture publisher and technology relationships, steward enterprise‑level processes, and maximize return while protecting brand standards.
What You'll Need
Master’s degree plus 8 years of experience in public relations, media, creative agency, brand/corporate communications, sales, or brand marketing reflecting increasing responsibility; OR Bachelor’s degree plus 10 years of experience in media strategy, brand marketing, or growth marketing managing substantial media budgets.
Experience working with media agencies.
Deep expertise in upper and mid‑funnel media planning (video, CTV, audio, OOH, partnerships, digital media).
Experience managing large multi‑channel paid media campaigns that deliver a cohesive brand experience.
Leadership experience managing and developing high‑performing teams across media strategy and analytics.
Experience leading the dialogue and negotiations with the heads of media properties.
Experience managing and negotiating contracts with external vendors.
Required to travel domestically and internationally up to 25% of the time.
Required to travel to company offices, sites, or meetings for onboarding and events up to 5% of the time.
Must be 18 years or older.
How You'll Stand Out
Master’s degree in Communications, Public Relations, or Marketing plus 12 years of agency management experience; OR Bachelor’s degree plus 14 years of media experience and managing substantial budgets.
Experience working in an e‑commerce/DTC company.
Exceptional proficiency in analyzing large data sets accurately and efficiently.
Knowledge of federal and state laws related to alcohol beverage promotions.
Exceptional storytelling and communication skills; ability to influence executives and cross‑functional partners.
Experience demonstrating team building, leadership, and mentoring skills.
Benefits & Perks Competitive compensation, medical and dental coverage, 401(k) plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Details provided before your first interview.
The Fine Print
The Company does not sponsor for employment‑based visas for this position now or in the future.
Compensation within the range will be determined by factors such as education, experience, skills, and market data. Bonuses, incentive plans, or tasting‑room tip pools may apply.
This position will be based in the location(s) specified with an option for occasional telecommuting; candidates live within commutable distance.
Job postings are open to internal candidates for at least 5 days and to external candidates for at least 3 days.
Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, color, national origin, creed, religion, physical or mental disability, medical condition as defined by applicable state law, genetic information, marital status, gender identity, sexual orientation, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics. Gallo will comply with state and local laws prohibiting discrimination for lawful out‑of‑work behavior, such as off‑duty use of cannabis. Gallo also considers qualified applicants with criminal histories. Gallo is committed to providing reasonable accommodation for candidates with disabilities in recruiting. If you need assistance, call 209.341.7000. Gallo is enrolled in E‑Verify and will use it to verify employment eligibility of all newly hired employees as required. E‑Verify Notice … Right to Work … Employee Polygraph Protection Act.
#J-18808-Ljbffr