Guild
Senior Product Marketing Manager (Remote)
Join to apply for the Senior Product Marketing Manager (Remote) role at Guild.
Guild believes talent is everywhere and opportunity should be too. While our headquarters are in Denver, we embrace a distributed model to reach the best talent across the United States. As a remote role, you must be able to live and work full-time in one of the 32 states listed.
Posting Date Nov 3, 2025
Overview Guild is seeking a Senior Product Marketing Manager to lead the development of core product positioning and messaging for our Grow product. In this highly strategic role, you will shape how Guild is perceived in the market, ensuring our product narrative resonates with key audiences and distinguishes Guild as the category leader to drive revenue growth.
Responsibilities
Market Insight Leadership: Be market and customer obsessed. Drive ongoing market, customer, and competitive research to inform positioning and long-term messaging strategy—translating insights into actionable recommendations for the business.
Own product positioning: Lead the creation, refinement, and articulation of the Grow product’s positioning and messaging, ensuring clarity, consistency, and market relevance.
Shape the Narrative: Develop and maintain the strategic product narrative that communicates Guild’s unique value and competitive differentiation to employers, employees, partners, and the broader market.
Strategic Storytelling: Translate customer pain points and market differentiation into high-impact, narrative-driven assets (e.g., market-facing decks, core product messaging guides, executive talking points) to enable internal and external stakeholders to communicate Guild Grow’s core value proposition.
Cross-Functional Alignment: Partner closely with Product, Marketing, Employer Partnerships, Sales, Executives, and Enablement teams to ensure alignment around core product positioning and consistent delivery of the strategic narrative.
Product Influence: Influence the product roadmap by gathering and synthesizing customer and market insights to ensure our positioning and narrative align with evolving customer needs and competitive dynamics.
Required Proficiencies
6+ years in product marketing or related field, with a proven track record in positioning and messaging—preferably in B2B SaaS or HR Tech.
Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences.
Demonstrated expertise in competitive analysis, market research, and leveraging insights to shape high-level product strategy.
Expertise in positioning and messaging for a product suite, including effectively nesting multiple products or capabilities under a hero product.
Experience driving alignment and building consensus across executive and cross-functional teams in highly complex organizations.
Confidence working directly with executive leadership (Chief Commercial Officer, Chief Marketing Officer, Chief Executive Officer) to build and refine effective positioning.
Ability to translate details & data to the 30,000-foot view, connecting market trends and customer needs to long-term positioning.
Analytical mindset with experience leveraging data to inform strategy and measure success.
Benefits
Access to low-cost, high-quality health care options through Cigna and Kaiser.
401(k) to help save for the future.
Vacation policy to rest and recharge.
8 days of fully-paid sick leave.
Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18‑20 weeks for birthing parents; 4‑week ramp‑up period for employees returning from a leave of 6 weeks or more.
Well-rounded wellness benefits including free and low-cost mental health resources and financial wellbeing support services.
Education benefits and tuition assistance.
EEO Statement Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know.
Privacy Notice I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and may use other service providers. I understand that my information may be shared with such third-party service providers in connection with my application and for the start of employment. I agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.
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Guild believes talent is everywhere and opportunity should be too. While our headquarters are in Denver, we embrace a distributed model to reach the best talent across the United States. As a remote role, you must be able to live and work full-time in one of the 32 states listed.
Posting Date Nov 3, 2025
Overview Guild is seeking a Senior Product Marketing Manager to lead the development of core product positioning and messaging for our Grow product. In this highly strategic role, you will shape how Guild is perceived in the market, ensuring our product narrative resonates with key audiences and distinguishes Guild as the category leader to drive revenue growth.
Responsibilities
Market Insight Leadership: Be market and customer obsessed. Drive ongoing market, customer, and competitive research to inform positioning and long-term messaging strategy—translating insights into actionable recommendations for the business.
Own product positioning: Lead the creation, refinement, and articulation of the Grow product’s positioning and messaging, ensuring clarity, consistency, and market relevance.
Shape the Narrative: Develop and maintain the strategic product narrative that communicates Guild’s unique value and competitive differentiation to employers, employees, partners, and the broader market.
Strategic Storytelling: Translate customer pain points and market differentiation into high-impact, narrative-driven assets (e.g., market-facing decks, core product messaging guides, executive talking points) to enable internal and external stakeholders to communicate Guild Grow’s core value proposition.
Cross-Functional Alignment: Partner closely with Product, Marketing, Employer Partnerships, Sales, Executives, and Enablement teams to ensure alignment around core product positioning and consistent delivery of the strategic narrative.
Product Influence: Influence the product roadmap by gathering and synthesizing customer and market insights to ensure our positioning and narrative align with evolving customer needs and competitive dynamics.
Required Proficiencies
6+ years in product marketing or related field, with a proven track record in positioning and messaging—preferably in B2B SaaS or HR Tech.
Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences.
Demonstrated expertise in competitive analysis, market research, and leveraging insights to shape high-level product strategy.
Expertise in positioning and messaging for a product suite, including effectively nesting multiple products or capabilities under a hero product.
Experience driving alignment and building consensus across executive and cross-functional teams in highly complex organizations.
Confidence working directly with executive leadership (Chief Commercial Officer, Chief Marketing Officer, Chief Executive Officer) to build and refine effective positioning.
Ability to translate details & data to the 30,000-foot view, connecting market trends and customer needs to long-term positioning.
Analytical mindset with experience leveraging data to inform strategy and measure success.
Benefits
Access to low-cost, high-quality health care options through Cigna and Kaiser.
401(k) to help save for the future.
Vacation policy to rest and recharge.
8 days of fully-paid sick leave.
Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18‑20 weeks for birthing parents; 4‑week ramp‑up period for employees returning from a leave of 6 weeks or more.
Well-rounded wellness benefits including free and low-cost mental health resources and financial wellbeing support services.
Education benefits and tuition assistance.
EEO Statement Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know.
Privacy Notice I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and may use other service providers. I understand that my information may be shared with such third-party service providers in connection with my application and for the start of employment. I agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.
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