Verkada
Demand Generation & Growth Marketing Manager, Channel Technical Programs
Verkada, San Mateo, California, United States, 94409
Demand Generation & Growth Marketing Manager, Channel Technical Programs
San Mateo, CA, United States
Who We Are Designed with simplicity in mind, Verkada's six product lines—video security cameras, access control, environmental sensors, alarms, workplace, and intercoms—provide unparalleled building security through an integrated, cloud‑based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer.
About the Role We’re looking for a dynamic, strategic marketer to lead the charge across our Channel Technical Programs—including Technical Training & Certification, the Premier Services Network, Partner Community, Demo Program, and more. In this high‑impact role, you’ll be responsible for driving growth and engagement for the technical programs that empower our most strategic partners across global markets.
What You’ll Do
Strategic Leadership:
Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth.
Brand & Positioning:
Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging across all partner‑facing touchpoints and digital channels.
Demand Generation:
Design and execute data‑driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions.
Integrated Campaign Management:
Oversee end‑to‑end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement.
Insights & Reporting:
Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns.
What You’ll Bring We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing campaigns. Ideal backgrounds include Growth Marketing, Demand Generation, ABM, Enterprise Marketing, and Revenue Marketing.
Requirements
Proven experience in B2B marketing.
Strong understanding of ABM strategies, tapping into multiple channels—digital and outbound.
Strong quantitative background, with experience using data and metrics to inform marketing decisions.
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred.
Must be willing and able to work onsite five days per week.
Employee Benefits
Healthcare programs with 100% employee coverage and 80% family coverage.
Nationwide medical, vision, and dental coverage.
Health Saving Account (HSA) with employer contributions and Flexible Spending Account (FSA).
Expanded mental health support.
Paid parental leave, fertility benefits.
Paid holidays and personal sick time.
Fertility stipend, wellness/fitness benefits.
Healthy lunches provided daily.
Additional Information
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.
Annual Pay Range $135,000 - $180,000 USD
Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to a brief self‑identification survey. Completion is voluntary and will not be considered in hiring.
#J-18808-Ljbffr
Who We Are Designed with simplicity in mind, Verkada's six product lines—video security cameras, access control, environmental sensors, alarms, workplace, and intercoms—provide unparalleled building security through an integrated, cloud‑based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer.
About the Role We’re looking for a dynamic, strategic marketer to lead the charge across our Channel Technical Programs—including Technical Training & Certification, the Premier Services Network, Partner Community, Demo Program, and more. In this high‑impact role, you’ll be responsible for driving growth and engagement for the technical programs that empower our most strategic partners across global markets.
What You’ll Do
Strategic Leadership:
Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth.
Brand & Positioning:
Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging across all partner‑facing touchpoints and digital channels.
Demand Generation:
Design and execute data‑driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions.
Integrated Campaign Management:
Oversee end‑to‑end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement.
Insights & Reporting:
Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns.
What You’ll Bring We’re seeking candidates who bring a combination of strong analytical skills, creativity, and experience in building scalable systems for outbound marketing campaigns. Ideal backgrounds include Growth Marketing, Demand Generation, ABM, Enterprise Marketing, and Revenue Marketing.
Requirements
Proven experience in B2B marketing.
Strong understanding of ABM strategies, tapping into multiple channels—digital and outbound.
Strong quantitative background, with experience using data and metrics to inform marketing decisions.
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred.
Must be willing and able to work onsite five days per week.
Employee Benefits
Healthcare programs with 100% employee coverage and 80% family coverage.
Nationwide medical, vision, and dental coverage.
Health Saving Account (HSA) with employer contributions and Flexible Spending Account (FSA).
Expanded mental health support.
Paid parental leave, fertility benefits.
Paid holidays and personal sick time.
Fertility stipend, wellness/fitness benefits.
Healthy lunches provided daily.
Additional Information
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.
Annual Pay Range $135,000 - $180,000 USD
Equal Opportunity Employer As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to a brief self‑identification survey. Completion is voluntary and will not be considered in hiring.
#J-18808-Ljbffr