Confidential
Vice President of Growth Marketing
About the Company
Innovative mental health care provider
Industry
Mental Health Care
Type
Privately Held
Founded
2015
Employees
201-500
Specialties
women's health
addiction
eating disorder
bipolar disorder
psychotherapy
psychiatry
tms
php/iop
anxiety
and depression
About the Role
The Company is seeking a Vice President of Growth Marketing to spearhead the development and execution of a multi-channel growth strategy. The successful candidate will be responsible for architecting and leading a performance-driven marketing strategy that is both creative and analytical, with a focus on driving patient acquisition, retention, and brand expansion. This executive role requires a deep understanding of digital marketing, including SEO, SEM, and analytics, and the ability to build and optimize scalable, data-informed systems. The VP will also be tasked with overseeing all growth-related marketing operations, ensuring brand consistency, and compliance with healthcare advertising standards. Applicants for the Vice President of Growth Marketing position at the company should have a Bachelor's degree in a relevant field, with a Master's degree preferred, and at least 8-12 years of progressive marketing experience, including a minimum of 3 years in a senior leadership role. The role demands a candidate with a proven track record in scaling customer or patient acquisition, particularly in healthcare or multi-location service industries. Advanced proficiency in performance marketing, SEO/SEM, analytics, and conversion optimization is essential, as is a strong command of CRM and marketing automation tools, with HubSpot experience being a plus. The ideal candidate will be a strategic leader with a data-driven approach, capable of translating complex metrics into actionable business insights, and will have a strong background in team leadership, both creative and analytical.
Hiring Manager Title
Chief Operating Officer
Travel Percent
Less than 10%
Functions
Marketing