StrategyCorps
Company Overview
Since 2001, nearly 400 financial institutions have generated billions in new revenue from deposit and account growth and fee income utilizing our retail and SMB checking solutions. With data-driven decision-making based on our proprietary analysis combined with modern value-added products employing dynamic pricing, we are the leading provider of retail and SMB checking solutions in the market.
Mission To be the go‑to resource for retail banking (consumer and SMB) analytics, strategy, and product performance — growing and optimizing deposits, fee revenue, customer/member relationships and primacy utilizing:
Data analytics combined with actionable analysis/recommendations
Modern innovative solutions that generate recurring revenue
Supportive marketing and business development advice and deliverables
Insightful performance reporting
Core Values Execution over Perfection | Can-Do Attitude | Collaboration | Transparency | Customer Obsession
Role Summary The
Demand Generation Specialist
is a data-driven marketer responsible for designing, executing, and optimizing integrated campaigns that drive qualified pipeline, accelerate revenue growth, and strengthen brand awareness. This role focuses on aligning marketing and sales through Account-Based Marketing (ABM) strategies, targeted lead generation programs, and full-funnel campaign execution. The ideal candidate combines strategic thinking with hands‑on execution to deliver measurable results through digital channels, automation tools, and data insights.
Key Responsibilities
Develop and execute integrated demand generation campaigns across paid media, email, social, content syndication, webinars, and events to generate qualified leads and drive pipeline growth.
Build and manage ABM programs in partnership with sales to target key accounts through personalized campaigns and multi‑touch engagement tactics.
Collaborate cross‑functionally with product marketing, content, and sales to ensure consistent messaging, audience alignment, and campaign impact across all touchpoints.
Own lead lifecycle management from acquisition through nurture and handoff, including scoring, routing, and campaign attribution in CRM and marketing automation systems.
Leverage data and analytics to track campaign performance, measure ROI, and provide actionable insights for optimization and reporting to leadership.
Coordinate with digital, design, and external vendors to manage creative assets, paid campaigns, and third‑party partnerships efficiently and within budget.
Test and optimize marketing funnels using A/B testing, segmentation, and performance metrics to continually improve conversion rates and campaign efficiency.
Support sales enablement by developing lead insights, account intelligence, and performance dashboards that drive alignment and accelerate deal velocity.
Conduct market research to identify new opportunities, emerging channels, and evolving buyer behaviors that inform campaign strategy.
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3–5 years of proven experience in demand generation, digital marketing, or performance marketing.
Hands‑on experience with ABM strategy and tools (e.g., Demandbase, 6sense, RollWorks, Terminus).
Proficiency in marketing automation platforms (HubSpot, Pardot, Marketo) and CRM systems (Salesforce preferred).
Demonstrated success in building and managing multi‑channel campaigns that deliver measurable pipeline results.
Strong analytical and project management skills, with the ability to manage multiple priorities and deadlines.
Excellent communication skills and proven experience collaborating with cross‑functional teams.
Preferred Qualifications
Experience in
B2B SaaS or financial technology marketing .
Working knowledge of paid search, social media advertising, and retargeting strategies.
Familiarity with
data visualization tools
and campaign analytics (Google Analytics, Tableau, Power BI).
Experience in budget management and vendor negotiation.
Certifications in digital marketing, demand generation, or ABM (e.g., HubSpot, Marketo, or LinkedIn Marketing).
Annual Salary - based on individual/experience Some of our benefits and perks include:
15 days of PTO after first year
15 paid holidays each year
Paid medical and dental plan for employee‑only coverage
Health Reimbursement Account (HRA) that assists with some medical deductible expenses
3% 401k contribution based on annual salary, regardless of your contribution
Company‑paid life insurance, short‑term, and long‑term disability coverage
Our company uses E‑verify to confirm the employment eligibility of all newly hired employees.
To learn more about E‑verify, please visit: www.e-verify.gov/
We are an equal opportunity employer that prohibits discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
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Mission To be the go‑to resource for retail banking (consumer and SMB) analytics, strategy, and product performance — growing and optimizing deposits, fee revenue, customer/member relationships and primacy utilizing:
Data analytics combined with actionable analysis/recommendations
Modern innovative solutions that generate recurring revenue
Supportive marketing and business development advice and deliverables
Insightful performance reporting
Core Values Execution over Perfection | Can-Do Attitude | Collaboration | Transparency | Customer Obsession
Role Summary The
Demand Generation Specialist
is a data-driven marketer responsible for designing, executing, and optimizing integrated campaigns that drive qualified pipeline, accelerate revenue growth, and strengthen brand awareness. This role focuses on aligning marketing and sales through Account-Based Marketing (ABM) strategies, targeted lead generation programs, and full-funnel campaign execution. The ideal candidate combines strategic thinking with hands‑on execution to deliver measurable results through digital channels, automation tools, and data insights.
Key Responsibilities
Develop and execute integrated demand generation campaigns across paid media, email, social, content syndication, webinars, and events to generate qualified leads and drive pipeline growth.
Build and manage ABM programs in partnership with sales to target key accounts through personalized campaigns and multi‑touch engagement tactics.
Collaborate cross‑functionally with product marketing, content, and sales to ensure consistent messaging, audience alignment, and campaign impact across all touchpoints.
Own lead lifecycle management from acquisition through nurture and handoff, including scoring, routing, and campaign attribution in CRM and marketing automation systems.
Leverage data and analytics to track campaign performance, measure ROI, and provide actionable insights for optimization and reporting to leadership.
Coordinate with digital, design, and external vendors to manage creative assets, paid campaigns, and third‑party partnerships efficiently and within budget.
Test and optimize marketing funnels using A/B testing, segmentation, and performance metrics to continually improve conversion rates and campaign efficiency.
Support sales enablement by developing lead insights, account intelligence, and performance dashboards that drive alignment and accelerate deal velocity.
Conduct market research to identify new opportunities, emerging channels, and evolving buyer behaviors that inform campaign strategy.
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3–5 years of proven experience in demand generation, digital marketing, or performance marketing.
Hands‑on experience with ABM strategy and tools (e.g., Demandbase, 6sense, RollWorks, Terminus).
Proficiency in marketing automation platforms (HubSpot, Pardot, Marketo) and CRM systems (Salesforce preferred).
Demonstrated success in building and managing multi‑channel campaigns that deliver measurable pipeline results.
Strong analytical and project management skills, with the ability to manage multiple priorities and deadlines.
Excellent communication skills and proven experience collaborating with cross‑functional teams.
Preferred Qualifications
Experience in
B2B SaaS or financial technology marketing .
Working knowledge of paid search, social media advertising, and retargeting strategies.
Familiarity with
data visualization tools
and campaign analytics (Google Analytics, Tableau, Power BI).
Experience in budget management and vendor negotiation.
Certifications in digital marketing, demand generation, or ABM (e.g., HubSpot, Marketo, or LinkedIn Marketing).
Annual Salary - based on individual/experience Some of our benefits and perks include:
15 days of PTO after first year
15 paid holidays each year
Paid medical and dental plan for employee‑only coverage
Health Reimbursement Account (HRA) that assists with some medical deductible expenses
3% 401k contribution based on annual salary, regardless of your contribution
Company‑paid life insurance, short‑term, and long‑term disability coverage
Our company uses E‑verify to confirm the employment eligibility of all newly hired employees.
To learn more about E‑verify, please visit: www.e-verify.gov/
We are an equal opportunity employer that prohibits discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
#J-18808-Ljbffr