Logan Trading Company
Job Description
This position will support Logan's needs related to internal and external marketing, including but not limited to signage, digital ads, website creation / updating, weekly emails, events and sales floor marketing. (This is not a remote position)
Preferred Skills
Adobe Creative Cloud (Specifically Adobe Illustrator)
Event Planning & Managing
Asana
Web Management (familiarity with web builders like Wix or Webflow)
Social Media Management
Graphic Design
Content Creation
Email Marketing (Mailchimp)
Printing (HP Design Jet Z6 Plotter)
Job Expectations and Functions
Signage Design & Production Create visually appealing signage for promotions, products, and seasonal displays.
Coordinate printing and installation of signage across the garden center premises. (we have 3 locations)
Walks entire store 2x weekly minimum & as needed to remove old / outdated signage, replace any faded or discolored signage and look for additional sign and advertising opportunities.
Discuss weekly signage needs with all department leads and stores and get management approval.
Maintain all EZ-AD screens to keep up to date and seasonal.
Print outs / Fliers / Coupons Design & Production Ensure big events have fliers near the registers for guests to pick up.
Ensure all stores have proper signage and fliers.
Create a visually appealing coupon for any class / event etc. for immediate redemption as well as a bounce back.
Design and order bucks to be passed out in the spring and fall.
Event Planning & Execution Develop and implement event strategies to drive foot traffic and customer engagement.
Organize workshops, seminars, and seasonal events tailored to current trends in the gardening community.
Help garner a list of supplies that may be needed for classes, workshops and events. Ensure all supplies are ordered promptly if needed.
Help set up the space for classes, including setting up projectors, tables, etc. as needed.
Email Marketing Campaigns Curate content and design layouts for a weekly email newsletter highlighting promotions, gardening tips and upcoming events.
Manage email distribution lists and analyze campaign performance metrics.
Digital Marketing Support Help keep website up to date with any information relating to but not limited to current products, services we offer and ongoing sales.
Assist in managing social media platforms by suggesting content, monitoring engagement, and responding to customer inquiries.
Collaborate with team members assisting with social media on digital advertising campaigns and online promotions.
Customer Engagement & Outreach Cultivate relationships with local organizations, influencers, and community groups to expand brand awareness.
Support customer service efforts by addressing inquiries and feedback received through marketing channels.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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Preferred Skills
Adobe Creative Cloud (Specifically Adobe Illustrator)
Event Planning & Managing
Asana
Web Management (familiarity with web builders like Wix or Webflow)
Social Media Management
Graphic Design
Content Creation
Email Marketing (Mailchimp)
Printing (HP Design Jet Z6 Plotter)
Job Expectations and Functions
Signage Design & Production Create visually appealing signage for promotions, products, and seasonal displays.
Coordinate printing and installation of signage across the garden center premises. (we have 3 locations)
Walks entire store 2x weekly minimum & as needed to remove old / outdated signage, replace any faded or discolored signage and look for additional sign and advertising opportunities.
Discuss weekly signage needs with all department leads and stores and get management approval.
Maintain all EZ-AD screens to keep up to date and seasonal.
Print outs / Fliers / Coupons Design & Production Ensure big events have fliers near the registers for guests to pick up.
Ensure all stores have proper signage and fliers.
Create a visually appealing coupon for any class / event etc. for immediate redemption as well as a bounce back.
Design and order bucks to be passed out in the spring and fall.
Event Planning & Execution Develop and implement event strategies to drive foot traffic and customer engagement.
Organize workshops, seminars, and seasonal events tailored to current trends in the gardening community.
Help garner a list of supplies that may be needed for classes, workshops and events. Ensure all supplies are ordered promptly if needed.
Help set up the space for classes, including setting up projectors, tables, etc. as needed.
Email Marketing Campaigns Curate content and design layouts for a weekly email newsletter highlighting promotions, gardening tips and upcoming events.
Manage email distribution lists and analyze campaign performance metrics.
Digital Marketing Support Help keep website up to date with any information relating to but not limited to current products, services we offer and ongoing sales.
Assist in managing social media platforms by suggesting content, monitoring engagement, and responding to customer inquiries.
Collaborate with team members assisting with social media on digital advertising campaigns and online promotions.
Customer Engagement & Outreach Cultivate relationships with local organizations, influencers, and community groups to expand brand awareness.
Support customer service efforts by addressing inquiries and feedback received through marketing channels.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
#J-18808-Ljbffr