Tolmar
Purpose and Scope
The Director of Marketing, Breast Cancer will lead the strategic and operational marketing efforts for the launch of a new product in Tolmar’s Oncology portfolio. This pivotal leadership role will be responsible for developing and executing the pre-launch and launch strategies of this product to ensure optimal market readiness, stakeholder engagement, and brand differentiation in a highly competitive and evolving landscape.
Pre-Launch and Launch Preparation
Lead development of the US brand strategy, positioning, and value proposition for the new product.
Conduct and synthesize market research, competitive intelligence, and insights from patients, HCPs, and payers to inform strategic direction.
Define the go‑to‑market strategy, including segmentation, targeting, messaging, and channel mix.
Collaborate cross-functionally with Sales, Medical Affairs, Market Access, Clinical Development, Regulatory, and Commercial Operations to ensure integrated launch readiness.
Oversee development of disease education campaigns and pre-launch initiatives to build awareness and engagement among key stakeholders.
Lead launch planning, including brand identity creation, campaign development, field force readiness, and launch metrics.
Post-Launch and Brand Performance
Drive execution of brand plans, including promotional programs, lifecycle initiatives, and indication expansions.
Monitor brand performance KPIs (market share, patient starts, awareness, and engagement) and adjust tactics accordingly.
Lead strategic brand reviews and forecast updates with senior leadership.
Maintain a deep understanding of the competitive landscape and evolving standards of care in oncology, anticipating market shifts.
Partner with sales, market access, and digital teams to optimize omnichannel execution and ensure consistent brand experience.
Manage marketing budget and external agency partnerships to deliver high-impact, compliant campaigns.
Demonstrate leadership across Tolmar, building and developing strong cross‑functional relationships and responsibilities as the brand evolves.
Develop strategic alignment with Tolmar business strategy – including all products and services, new product launches, and alignment of the long‑term portfolio development strategy with financial LRP deliverables.
Core Values
Center on People: We commit to supporting the well‑being of our patients and treat our employees and those we serve as valued partners.
Are Proactive & Agile: We embody a culture of engagement and action, adapting to change and igniting a spirit that propels us toward extraordinary outcomes.
Act Ethically: We conduct our business in an ethical, compliant, and socially aware manner, cultivating diversity, equity, inclusion, and sustainability.
Constantly Improve: We collaborate proactively to improve our products, systems, processes, and services, reducing waste and increasing efficiency.
Are Accountable: We communicate with honesty, transparency, and clarity, taking ownership of our work and shaping the future.
Knowledge, Skills & Abilities
Experience in Women’s Health, Breast Cancer, and/or product launches.
Knowledge of pharmaceutical marketing, methods and techniques.
Strong communication skills, oral and written.
Critical thinking and strategic assessment of market and portfolio.
Effective problem‑solver and follow‑up.
Strong financial and data analytic skills.
Creative marketing ability.
Strong leadership skills; able to communicate expectations to the team.
Ability to drive strategic and tactical execution in a hands‑on manner.
Ability to work independently.
Ability to collaborate successfully with internal and external customers.
Ability to multi‑task and prioritize frequently changing needs.
Ability to work with multiple interruptions and tight deadlines.
Ability to demonstrate good judgment and discretion.
Knowledge of Microsoft Office products including Outlook, Word, PowerPoint, and Excel.
Education & Experience
Bachelor’s degree in marketing, business, or related field (MBA a plus).
3–5+ years of marketing, sales, or pharmaceutical commercial experience.
Experience with specialty products a plus.
Working Conditions
Office environment; requiring sitting and standing.
Travel required up to 25%.
Compensation Tolmar compensation programs are focused on equitable, fair pay practices, including market-based base pay and a strong benefits package. The final compensation offered may vary from the posted range based on the selected candidate’s qualifications and experience.
About Tolmar Tolmar is proud to have earned a reputation for performance and innovation. Through a progressive company culture, Tolmar has established a legacy as a trusted name in the research, development, and manufacturing of high‑quality topical products used in dermatology, and extended release dosing forms for products commonly used in urology and oncology. Founded in 2006, we are a private company known internationally for our advanced drug delivery capabilities and our unmatched commitment to our partners, and to the patients and provider communities we serve. Since our inception, Tolmar has produced 22 marketed products supported by 5 New Drug Applications (NDAs) and 17 Abbreviated New Drug Applications (ANDAs) across urology and oncology, and dermatology.
Benefits
Competitive and inclusive medical, dental, and vision coverage options.
Flexible Spending Accounts for medical expenses and dependent care expenses.
HSA through our HDHP.
CompleteCare reimburses you and your dependents for eligible health care expenses and premium expenses incurred under alternate group health coverage.
Generous 401K match – currently match 100% of your contributions up to the first 6% of compensation and 50% from 7%–12%, but never greater than 9%.
Tolmar‑paid Life, LTD, and STD insurance coverages, as well as voluntary benefit options.
Employee Assistance Plan, Legal Guidance, and Funeral Planning & Concierge Services.
Adoption and family‑planning benefits, Fertility and Family Forming Benefits.
Generous paid time off, including vacation, sick time, and holidays.
Volunteer time to participate in your community.
Discretionary year‑end shutdown.
Equal Opportunity Employer Tolmar is an Equal Opportunity Employer. We do not discriminate on the basis of age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation, or any other applicable status protected by state or local law. It is our intention that all qualified applicants be given equal opportunity and that selection decisions are based on job‑related factors.
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Pre-Launch and Launch Preparation
Lead development of the US brand strategy, positioning, and value proposition for the new product.
Conduct and synthesize market research, competitive intelligence, and insights from patients, HCPs, and payers to inform strategic direction.
Define the go‑to‑market strategy, including segmentation, targeting, messaging, and channel mix.
Collaborate cross-functionally with Sales, Medical Affairs, Market Access, Clinical Development, Regulatory, and Commercial Operations to ensure integrated launch readiness.
Oversee development of disease education campaigns and pre-launch initiatives to build awareness and engagement among key stakeholders.
Lead launch planning, including brand identity creation, campaign development, field force readiness, and launch metrics.
Post-Launch and Brand Performance
Drive execution of brand plans, including promotional programs, lifecycle initiatives, and indication expansions.
Monitor brand performance KPIs (market share, patient starts, awareness, and engagement) and adjust tactics accordingly.
Lead strategic brand reviews and forecast updates with senior leadership.
Maintain a deep understanding of the competitive landscape and evolving standards of care in oncology, anticipating market shifts.
Partner with sales, market access, and digital teams to optimize omnichannel execution and ensure consistent brand experience.
Manage marketing budget and external agency partnerships to deliver high-impact, compliant campaigns.
Demonstrate leadership across Tolmar, building and developing strong cross‑functional relationships and responsibilities as the brand evolves.
Develop strategic alignment with Tolmar business strategy – including all products and services, new product launches, and alignment of the long‑term portfolio development strategy with financial LRP deliverables.
Core Values
Center on People: We commit to supporting the well‑being of our patients and treat our employees and those we serve as valued partners.
Are Proactive & Agile: We embody a culture of engagement and action, adapting to change and igniting a spirit that propels us toward extraordinary outcomes.
Act Ethically: We conduct our business in an ethical, compliant, and socially aware manner, cultivating diversity, equity, inclusion, and sustainability.
Constantly Improve: We collaborate proactively to improve our products, systems, processes, and services, reducing waste and increasing efficiency.
Are Accountable: We communicate with honesty, transparency, and clarity, taking ownership of our work and shaping the future.
Knowledge, Skills & Abilities
Experience in Women’s Health, Breast Cancer, and/or product launches.
Knowledge of pharmaceutical marketing, methods and techniques.
Strong communication skills, oral and written.
Critical thinking and strategic assessment of market and portfolio.
Effective problem‑solver and follow‑up.
Strong financial and data analytic skills.
Creative marketing ability.
Strong leadership skills; able to communicate expectations to the team.
Ability to drive strategic and tactical execution in a hands‑on manner.
Ability to work independently.
Ability to collaborate successfully with internal and external customers.
Ability to multi‑task and prioritize frequently changing needs.
Ability to work with multiple interruptions and tight deadlines.
Ability to demonstrate good judgment and discretion.
Knowledge of Microsoft Office products including Outlook, Word, PowerPoint, and Excel.
Education & Experience
Bachelor’s degree in marketing, business, or related field (MBA a plus).
3–5+ years of marketing, sales, or pharmaceutical commercial experience.
Experience with specialty products a plus.
Working Conditions
Office environment; requiring sitting and standing.
Travel required up to 25%.
Compensation Tolmar compensation programs are focused on equitable, fair pay practices, including market-based base pay and a strong benefits package. The final compensation offered may vary from the posted range based on the selected candidate’s qualifications and experience.
About Tolmar Tolmar is proud to have earned a reputation for performance and innovation. Through a progressive company culture, Tolmar has established a legacy as a trusted name in the research, development, and manufacturing of high‑quality topical products used in dermatology, and extended release dosing forms for products commonly used in urology and oncology. Founded in 2006, we are a private company known internationally for our advanced drug delivery capabilities and our unmatched commitment to our partners, and to the patients and provider communities we serve. Since our inception, Tolmar has produced 22 marketed products supported by 5 New Drug Applications (NDAs) and 17 Abbreviated New Drug Applications (ANDAs) across urology and oncology, and dermatology.
Benefits
Competitive and inclusive medical, dental, and vision coverage options.
Flexible Spending Accounts for medical expenses and dependent care expenses.
HSA through our HDHP.
CompleteCare reimburses you and your dependents for eligible health care expenses and premium expenses incurred under alternate group health coverage.
Generous 401K match – currently match 100% of your contributions up to the first 6% of compensation and 50% from 7%–12%, but never greater than 9%.
Tolmar‑paid Life, LTD, and STD insurance coverages, as well as voluntary benefit options.
Employee Assistance Plan, Legal Guidance, and Funeral Planning & Concierge Services.
Adoption and family‑planning benefits, Fertility and Family Forming Benefits.
Generous paid time off, including vacation, sick time, and holidays.
Volunteer time to participate in your community.
Discretionary year‑end shutdown.
Equal Opportunity Employer Tolmar is an Equal Opportunity Employer. We do not discriminate on the basis of age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation, or any other applicable status protected by state or local law. It is our intention that all qualified applicants be given equal opportunity and that selection decisions are based on job‑related factors.
#J-18808-Ljbffr