ABB
Social Media Manager – Motion Business Area at ABB
Location: Open globally; preferred location in United States and Great Britain. Hybrid work model.
Key Responsibilities As the Social Media Manager for ABB Motion, you will provide strategic leadership, planning, and execution of end‑to‑end social media initiatives to strengthen ABB Motion’s online presence and elevate executive profiles.
Content Development
Develop, oversee, and implement social media content programs for ABB Motion’s business area, including elevating executive profiles and ensuring alignment with ABB positioning and social media guidelines.
Produce, manage, optimize, and curate content (including reels, stories, shorts, live streams, etc.) on ABB Motion’s social media channels, including LinkedIn, X, and YouTube.
Collaborate with, train, and coach content creators, influencers, and advocates to design, execute, and manage social media campaigns that drive engagement and growth.
Develop a framework for the business area and establish best practices on impactful social media content creation and distribution, providing expert guidance and support to colleagues in Divisions. Conduct training sessions for team members on relevant best practices.
Keep up to date with the latest trends and incorporate them into content programs proactively, driving innovation in social media as part of the multi‑channel approach.
Channel Acquisition & Management, Budget Accountability
Continuously assess the potential of additional platforms and establish and manage new channels as necessary to enhance social media presence and influence.
Be fully accountable for contract management for applicable social media technology and tools.
Oversee regional social media platforms and ensure alignment with ABB Group and business area social media strategy.
Govern, align, and enable divisions to actively utilize platforms for maximum impact.
Work with line manager on social media budget, and be accountable for delivery on time and within budget.
KPIs
Regularly analyze social media performance metrics for business area content and adjust tactics as needed to improve results.
Be accountable for providing analytics and insightful reporting to track performance versus best‑in‑class peers, including social media’s impact on business outcomes.
Proactively implement SEO tactics across social media channels to enhance content visibility and improve search rankings.
Manage & Schedule Organic and Paid Campaigns, and Webpage Updates
Utilize relevant tools to schedule and manage posts across multiple platforms.
Deploy both paid and organic social media tactics to maximize reach and effectiveness, managing relevant supplier relationships and budgets.
Keep up to date with the latest trends, algorithms, and best practices for key platforms to drive success.
Maintain and manage the scheduling calendar for the full Business Area, including six Divisions.
Be accountable for webpage updates where relevant for the Business Area.
Advocacy, influencer, and content creator (internal and external) collaborations.
Lead strategy on utilizing advocacy platforms to amplify ABB Motion’s presence responsibly across key social media platforms.
Identify and collaborate with influencers & content creators to design, execute, and manage social media campaigns that drive engagement and growth.
Responsibly host quarterly community‑of‑practice meetings with social media and digital communications managers at ABB Motion.
Qualifications
Self‑starter with a bachelor’s degree or higher in communications, marketing, social media, or a related field.
Proven track record (5+ years) at a large corporation, providing social media plans within set budgets, and hands‑on experience in content creation, tool management, training, and performance data analysis to optimize strategy.
Sharp, engaging writing skills that allow you to craft compelling content tailored to different social media platforms. Native English‑speaking proficiency, clear and precise communication, and deep knowledge of LinkedIn, X, and YouTube tools and technologies.
Comfortable on camera and familiar with production of video content suitable for social media platforms, with the ability to translate trends into B2B content.
Proficient with platform algorithms and current trends, understanding how paid and organic content work together to drive results; analytical skills to translate metrics into meaningful insights.
Experience with GEO & SEO integration into social media strategy, ensuring visibility and reach in a competitive digital landscape.
Organized, accountable, and enjoys working with a global, diverse team and audience; strong communication and interpersonal abilities make you a natural collaborator.
#ABBCareers #RunwithABB #Runwhatrunstheworld
ABB is an Equal Employment Opportunity and affirmative action employer for protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to gender, marital status, citizenship, age, race or ethnicity, or any other characteristic protected by federal and state law. For more information regarding your EEO rights as an applicant, please visit: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
For the U.S. market, the base salary is expected to range from $116,000 to $215,000 annually, with eligibility for a short‑term incentive plan/annual bonus.
ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to deliver energy‑efficient, decarbonizing, and circular solutions for customers, industries, and societies. With digitally enabled drives, motors, and services, we support our customers and partners to achieve better performance, safety, and reliability.
Ready to bring your social media leadership to ABB? Apply now!
#J-18808-Ljbffr
Location: Open globally; preferred location in United States and Great Britain. Hybrid work model.
Key Responsibilities As the Social Media Manager for ABB Motion, you will provide strategic leadership, planning, and execution of end‑to‑end social media initiatives to strengthen ABB Motion’s online presence and elevate executive profiles.
Content Development
Develop, oversee, and implement social media content programs for ABB Motion’s business area, including elevating executive profiles and ensuring alignment with ABB positioning and social media guidelines.
Produce, manage, optimize, and curate content (including reels, stories, shorts, live streams, etc.) on ABB Motion’s social media channels, including LinkedIn, X, and YouTube.
Collaborate with, train, and coach content creators, influencers, and advocates to design, execute, and manage social media campaigns that drive engagement and growth.
Develop a framework for the business area and establish best practices on impactful social media content creation and distribution, providing expert guidance and support to colleagues in Divisions. Conduct training sessions for team members on relevant best practices.
Keep up to date with the latest trends and incorporate them into content programs proactively, driving innovation in social media as part of the multi‑channel approach.
Channel Acquisition & Management, Budget Accountability
Continuously assess the potential of additional platforms and establish and manage new channels as necessary to enhance social media presence and influence.
Be fully accountable for contract management for applicable social media technology and tools.
Oversee regional social media platforms and ensure alignment with ABB Group and business area social media strategy.
Govern, align, and enable divisions to actively utilize platforms for maximum impact.
Work with line manager on social media budget, and be accountable for delivery on time and within budget.
KPIs
Regularly analyze social media performance metrics for business area content and adjust tactics as needed to improve results.
Be accountable for providing analytics and insightful reporting to track performance versus best‑in‑class peers, including social media’s impact on business outcomes.
Proactively implement SEO tactics across social media channels to enhance content visibility and improve search rankings.
Manage & Schedule Organic and Paid Campaigns, and Webpage Updates
Utilize relevant tools to schedule and manage posts across multiple platforms.
Deploy both paid and organic social media tactics to maximize reach and effectiveness, managing relevant supplier relationships and budgets.
Keep up to date with the latest trends, algorithms, and best practices for key platforms to drive success.
Maintain and manage the scheduling calendar for the full Business Area, including six Divisions.
Be accountable for webpage updates where relevant for the Business Area.
Advocacy, influencer, and content creator (internal and external) collaborations.
Lead strategy on utilizing advocacy platforms to amplify ABB Motion’s presence responsibly across key social media platforms.
Identify and collaborate with influencers & content creators to design, execute, and manage social media campaigns that drive engagement and growth.
Responsibly host quarterly community‑of‑practice meetings with social media and digital communications managers at ABB Motion.
Qualifications
Self‑starter with a bachelor’s degree or higher in communications, marketing, social media, or a related field.
Proven track record (5+ years) at a large corporation, providing social media plans within set budgets, and hands‑on experience in content creation, tool management, training, and performance data analysis to optimize strategy.
Sharp, engaging writing skills that allow you to craft compelling content tailored to different social media platforms. Native English‑speaking proficiency, clear and precise communication, and deep knowledge of LinkedIn, X, and YouTube tools and technologies.
Comfortable on camera and familiar with production of video content suitable for social media platforms, with the ability to translate trends into B2B content.
Proficient with platform algorithms and current trends, understanding how paid and organic content work together to drive results; analytical skills to translate metrics into meaningful insights.
Experience with GEO & SEO integration into social media strategy, ensuring visibility and reach in a competitive digital landscape.
Organized, accountable, and enjoys working with a global, diverse team and audience; strong communication and interpersonal abilities make you a natural collaborator.
#ABBCareers #RunwithABB #Runwhatrunstheworld
ABB is an Equal Employment Opportunity and affirmative action employer for protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to gender, marital status, citizenship, age, race or ethnicity, or any other characteristic protected by federal and state law. For more information regarding your EEO rights as an applicant, please visit: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
For the U.S. market, the base salary is expected to range from $116,000 to $215,000 annually, with eligibility for a short‑term incentive plan/annual bonus.
ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to deliver energy‑efficient, decarbonizing, and circular solutions for customers, industries, and societies. With digitally enabled drives, motors, and services, we support our customers and partners to achieve better performance, safety, and reliability.
Ready to bring your social media leadership to ABB? Apply now!
#J-18808-Ljbffr