About AirGarage
AirGarage is on a mission to bring real estate online, starting with parking.
We replace broken parking machines, fragmented software, and manual, labor-intensive operations with a unified, data-rich operating system for parking real estate. We handle everything it takes to run and optimize a parking asset: payments, dynamic pricing, enforcement, license plate recognition, analytics, and more.
By building all of our technology in-house, we are able to deliver a magical experience for drivers while providing real-time visibility and revenue increases of 20-50% or more for real estate owners. That’s why national real‑estate leaders like Hines and Greystar, as well as technology companies like Meta, partner with AirGarage to optimize their parking facilities.
AirGarage uses datapoints like real-time occupancy, local events, weather, driver behavior, competitor pricing, and more to bring true intelligence to real estate owners’ assets for the first time.
We’re investing aggressively to make the physical world legible to a digital system: cameras, sensors, and software that generate a firehose of real‑time data about the world around us. That data fuels models and algorithms that allow us to optimize performance at each property while giving owners the clarity and control they’ve never had before.
Before you can optimize an asset, you need to observe it. Before you can observe it, you need to bring it online.
We are starting with the $131 billion US parking real estate market because it is one of the most offline and mismanaged commercial real estate asset types. 26% of the land area in the median American urban core is dedicated to parking.
We are backed by top tier investors including Headline Growth, Andreessen Horowitz, Floodgate, Founders Fund, Abstract Ventures, and angel investors who have founded or worked at companies like Uber, Opendoor, Flexport, and more.
Want to learn more about AirGarage and the problem we’re tackling? Check out these podcasts:
THE ROLE
We’re looking for a Head of Marketing to build and lead the marketing function at AirGarage. You’ll partner closely with sales, product, and the founders to define how and where we tell our story, own our B2B sales-driven go-to-market strategy, and lead the team that introduces AirGarage to real estate owners and partners across the country.
This is a role for a builder: someone excited to take a fast-growing vertical SaaS company and transform it into a category-defining brand. You’ll set the foundation for how we position AirGarage in the market, explore new channels to get in front of commercial real estate owners, and partner with sales to speak our customers’ language.
You’ll start hands‑on, working alongside a small and scrappy team to ship campaigns and test channels yourself. This role has a high ceiling, and as we scale, you’ll recruit and lead a high-performing team across product marketing, ABM, content, and local marketing.
WHAT YOU WILL DO ♀️
- Define a New Category: Cut through the noise and establish AirGarage as a different, not just better, tech-forward solution for parking real estate owners.
- Meet Real Estate Owners Where They Are: Test new channels, identify winning experiments, and double down on what works.
- Be a Force Multiplier for Sales: Partner with sales to grow top of funnel and shorten the sales cycle through smart positioning, campaigns, and account-based programs.
- Dive into Data: Instill a culture of running experiments, measuring results, and continuously learning and iterating based on quantitative metrics and qualitative customer and sales feedback.
- Tell Stories: Create a content roadmap that speaks to real estate owners, educating them to the benefits or AirGarage, celebrating customer success stories, and establishing us as the experts in the parking industry.
WHAT YOU NEED
- Built-from-scratch leadership experience: You’ve been a marketing leader at a high-growth B2B company, spinning up core functions like ABM and product marketing from near zero.
- Force multiplier: You know how to empower and enable your team – creating momentum and leverage by building systems and laying out clear plans and goals.
- Hands‑on operator: Equally comfortable writing copy, running campaigns, and testing channels as you are walking the Board of Directors through the data.
- Positioning + judgment: Skilled at category design, competitive differentiation, and distilling complex customer preferences into sharp, memorable messaging that cuts through noise.
- Story + metrics: A natural storyteller who can pair narrative with numbers — both in creating collateral for prospects and in translating performance data into compelling insights for the leadership team.
- Cross-functional leadership: Experience partnering with Product, Sales, and Customer Success to launch new campaigns and communicate results.
- Bias for action: You ship fast, test relentlessly, and incorporate feedback rapidly. You know when a fast 80/20 solution beats slow perfection, and you bring a mindset that marketing can accelerate and empower sales to win more deals.
- Strongly preferred: B2B vertical SaaS experience, exposure to real estate / proptech or marketing to other traditional, “real America” industries (i.e. you haven’t only ever marketed tech to other tech companies) at a similar early- to mid-stage company post PMF.