CHIESI Farmaceutici
About us
Chiesi is an international research-focused pharmaceuticals and healthcare group based in Parma, Italy. We operate in 30 countries with more than 6,000 employees. We are a B Corp Certified company committed to high social and environmental standards, diversity, inclusion and equal opportunities.
Who we are looking for
Purpose The Brand Lead, US Marketing (HCP) will work with the Global Portfolio Strategy Head to develop and implement Global and US prioritized tactics for both disease state and branded communications in support of Chiesi’s HIDO franchise. This role is based in Boston, MA.
Main Responsibilities
- Brand leadership of Product
- Lead the end-to-end launch strategy, ensuring alignment with global and US cross-functional teams
- Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
- Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
- Partner with Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial teams to ensure label alignment, access strategy, and scientific narrative readiness
- Ensure budget is accurately accounted for and reconciled against budget
- Develop HCP strategic and branded and unbranded tactical plan in collaboration with the global commercial lead and cross-functional commercial team
- Translate clinical data and patient insights into compelling value propositions and brand messaging
- Lead HCP digital strategy for disease education, identifying opportunities, driving innovation, implementing tactics and measuring ROI
- Drive the brand’s peer-to-peer strategy and ensure initiatives align with brand business objectives, including integration of KOL strategy
- Lead planning and execution of all U.S. HCP speaker programs, including content development and budget allocations
- Lead planning and execution of all U.S. Commercial advisor boards and collection of key insights
- Support development of KOL engagement plans, advisory boards, and congress strategy
- Ensure brand presence at key events and scientific platforms
- Engage with KOL leadership and establish commercial relationships
- Develop branded promotional tactics aligned with overall brand strategy
- Collaborate with Thought Leader Liaison to collect field insights and transform insights into actions
- Ensure successful execution of field-driven tactics through cross-functional collaboration
- Refine brand messaging and tactics based on market insights and KPIs
- Utilize business acumen to analyze industry trends and competitive practices
- Manage agency partners on market research, creation of marketing materials, and channel strategy
- Build cross-functional/Regional collaborations to share best practices
Experience Required
- 5+ years sales, marketing or other relevant commercial or analytical experience
- 4+ years pharmaceutical brand marketing
- Rare Disease experience preferred
- Product launch experience highly preferred
- Digital marketing experience preferred
- Experience with OPDP and FDA requirements
- Solutions-oriented, strong analytical and presentation skills
- Creative, innovative, problem-solving approach
- Independent self-starter
- Willingness to travel approximately 25%, including some international travel
Education
Bachelor’s degree in a life science; MBA, or advanced degree, preferred.
What we offer
- Competitive salary package with base, performance bonuses, and market-aligned benefits
- Flexible working arrangements, remote work options, and relocation support
- Comprehensive healthcare programs and work-life balance initiatives
- Equal opportunity employer; inclusive culture with commitment to diversity