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Genesis10

Salesforce Marketing Cloud Engineer

Genesis10, Plano, Texas, us, 75086

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Genesis10 is seeking a Salesforce Marketing Cloud Engineer for our client in the wealth management industry. This Direct Hire position offers locations in Plano, TX, Tampa, FL or Camus, WA.

W2 Status Only candidates available and ready to work directly as our client's employee will be considered for this position.

NO current or future sponsorships are available for this position.

Description As Salesforce Marketing Cloud Engineer, you will report to the Application Development Group Manager and oversee platform administration, technical implementation and advanced feature development across the Marketing Cloud ecosystem. You will be hands‑on with day‑to‑day platform management while also implementing sophisticated solutions using Data Cloud, Personalization, and core Marketing Cloud functionality.

Responsibilities

Oversee data extensions, publication lists, and subscriber management

Monitor platform health, system limits, and usage metrics

Implement security best practices and manage authentication settings

Maintain integrations with Salesforce CRM and third‑party systems

Troubleshoot platform issues and coordinate with Salesforce support when needed

Build email campaigns using Email Studio and Content Builder

Develop responsive email templates using HTML, CSS, and AMPscript

Create dynamic content and personalization within email campaigns

Implement advanced segmentation and targeting strategies

Configure and manage triggered sends and transactional emails

Optimize email deliverability and monitor sender reputation

Design and build customer journeys using Journey Builder

Implement marketing automation workflows and triggered campaigns

Configure entry sources, decision splits, and engagement paths

Set up journey analytics and performance monitoring

Optimize journey performance based on engagement metrics

Configure and manage data ingestion from multiple sources

Design and implement data model objects (DMOs) for customer data

Set up identity resolution rules and unified customer profiles

Build audience segments and activate them across marketing channels

Write SQL queries for data extraction and segmentation

Monitor data quality and implement validation processes

Maintain data streams and troubleshoot data flow issues

Configure Einstein Personalization recommendations and predictive models

Implement real‑time personalization and content decisioning

Build personalized experiences across email, web, and mobile channels

Write and maintain AMPscript for dynamic content and personalization

Create and manage SQL queries for data segmentation and reporting

Build and maintain API integrations using REST and SOAP

Requirements

5+ years of hands‑on experience with Salesforce Marketing Cloud

Strong proficiency in AMPscript, HTML, CSS, and SQL

Experience with Email Studio, Journey Builder, Content Builder, and Automation Studio

Knowledge of Salesforce Data Cloud and Personalization (or similar CDP/personalization platforms)

Experience with API integrations (REST/SOAP)

Deep understanding of Marketing Cloud data architecture and data extensions

Experience with subscriber management and data relationship models

Knowledge of Marketing Cloud security and permission structures

Understanding of Einstein AI capabilities and machine learning concepts

Familiarity with mobile and push notification capabilities (Mobile Studio)

Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer, or Consultant)

Experience with other Marketing Cloud studios (Social, Advertising, Mobile)

Understanding of customer data platforms and identity resolution concepts

Desired Skills

Basic JavaScript/SSJS knowledge preferred

If you have the described qualifications and are interested in this exciting opportunity, please apply!

Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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