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Nichols College

SEO Specialist SANTA BARBARA

Nichols College, Dudley, Massachusetts, us, 01571

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and the job listing Expires on November 15, 2025

We are seeking an experienced SEO Specialist to enhance our website’s visibility and drive organic traffic. The ideal candidate will have a strong understanding of SEO best practices, keyword research, on-page and off-page optimization, and analytics. You will be responsible for developing and implementing effective SEO strategies to improve search engine rankings, increase website traffic, and boost overall online presence.

Key Responsibilities

Conduct comprehensive keyword research and analysis to identify opportunities.

Optimize website content, meta tags, headers, and images for search engines.

Improve website architecture and navigation for better crawlability and user experience.

Build high-quality backlinks and manage off-page SEO efforts.

Monitor and analyze website performance using tools like Google Analytics and Search Console.

Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.

Provide regular reports on SEO performance and opportunities for improvement.

Collaborate with content creators and web developers to implement SEO strategies effectively.

Qualifications

Proven experience in SEO, SEM, or related digital marketing roles.

Strong knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).

Excellent analytical and problem‑solving skills.

Familiarity with website CMS platforms (e.g., WordPress, Shopify).

Good understanding of HTML, CSS, and website structure.

Strong communication and teamwork skills.

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