Responsive
About Responsive
Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T. Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses—including bids, questionnaires, assessments, and trust centers—that impact nearly half of a company’s revenue. More than 35% of cloud SaaS leaders and more than 20 of the Fortune 100 standardize on Responsive, and the company has been voted “best in class” by G2 for 24 quarters straight. Customers have used Responsive to close more than $750B in transactions to-date.
About the Role As a Product Marketing Manager at Responsive, you’ll scale Responsive’s growth across new segments and products while shaping how the world’s leading organizations win business with Strategic Response Management. Reporting to the Director of Product Marketing – Enterprise, you’ll drive messaging, positioning, and enablement that bring our platform’s value to life for key audiences across sales, proposal, and IT functions.
You’ll collaborate cross-functionally with product, sales, marketing, and customer success to launch new products and capabilities, accelerate adoption within existing accounts, and extend Responsive’s market leadership. This is an opportunity to lead and grow in a fast-moving, category-defining SaaS company.
Essential Functions
Drive marquee launches that bring new offerings to market with clarity and impact
Collaborate with product and go-to-market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
Shape the Roadmap
Immerse yourself in the product and become a trusted partner to product management— influencing roadmap priorities with insights from customers, competitors, and the field
Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the intersection of market needs, business goals, and product direction
Craft Stories that Set Responsive Apart
Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
Harness Market and Buyer Intelligence
Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation
Equip the Front Lines to Shine
Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams
Put AI to Work
Embed AI into high-impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings
Knowledge & Skills You are:
A storyteller who makes messages memorable— from enablement sessions to keynotes
Energized by new challenges and driven to find clarity through curiosity and collaboration
A student of the market who identifies the signal from the noise from research, quant and qual
Outcome-driven and collaborative, with an eye for long-term impact
A driver who loves autonomy, takes extreme ownership, and sets a high bar for excellence
A lifelong learner with a growth mindset and global perspective
AI-forward, eager to embrace and scale new AI use cases and technologies while staying grounded in what’s uniquely human about great strategy and marketing
Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack
Qualifications
4‑6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing
Proven success driving go-to-market strategy and execution for marquee product launches
Strategy consulting, brand management, or analyst background is a plus
What We Offer Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $115,000‑150,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses, equity, or benefits.
Responsive embraces a global flexible workforce model with offices in Dallas, TX; Kansas City, MO; Coimbatore, India; and Dublin, Ireland. For this role, candidates located in Dallas, TX will be given priority consideration.
In addition to a competitive compensation package, Responsive also offers the following benefits:
401k with company matching
Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
4 weeks of paid vacation, paid sick days, and paid bereavement
4‑week sabbatical after 5 years of service
Mental Wellness Program (EAP) to support your well-being and self-care
Team events, such as happy hours, off-sites, and team building events
Best-in-class health benefits, company paid for employee and company contribution for family coverage
Referrals Referrals increase your chances of interviewing at Responsive by 2×
Location Dallas, TX (preferred)
#J-18808-Ljbffr
About the Role As a Product Marketing Manager at Responsive, you’ll scale Responsive’s growth across new segments and products while shaping how the world’s leading organizations win business with Strategic Response Management. Reporting to the Director of Product Marketing – Enterprise, you’ll drive messaging, positioning, and enablement that bring our platform’s value to life for key audiences across sales, proposal, and IT functions.
You’ll collaborate cross-functionally with product, sales, marketing, and customer success to launch new products and capabilities, accelerate adoption within existing accounts, and extend Responsive’s market leadership. This is an opportunity to lead and grow in a fast-moving, category-defining SaaS company.
Essential Functions
Drive marquee launches that bring new offerings to market with clarity and impact
Collaborate with product and go-to-market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
Shape the Roadmap
Immerse yourself in the product and become a trusted partner to product management— influencing roadmap priorities with insights from customers, competitors, and the field
Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the intersection of market needs, business goals, and product direction
Craft Stories that Set Responsive Apart
Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
Harness Market and Buyer Intelligence
Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation
Equip the Front Lines to Shine
Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams
Put AI to Work
Embed AI into high-impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings
Knowledge & Skills You are:
A storyteller who makes messages memorable— from enablement sessions to keynotes
Energized by new challenges and driven to find clarity through curiosity and collaboration
A student of the market who identifies the signal from the noise from research, quant and qual
Outcome-driven and collaborative, with an eye for long-term impact
A driver who loves autonomy, takes extreme ownership, and sets a high bar for excellence
A lifelong learner with a growth mindset and global perspective
AI-forward, eager to embrace and scale new AI use cases and technologies while staying grounded in what’s uniquely human about great strategy and marketing
Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack
Qualifications
4‑6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing
Proven success driving go-to-market strategy and execution for marquee product launches
Strategy consulting, brand management, or analyst background is a plus
What We Offer Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $115,000‑150,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses, equity, or benefits.
Responsive embraces a global flexible workforce model with offices in Dallas, TX; Kansas City, MO; Coimbatore, India; and Dublin, Ireland. For this role, candidates located in Dallas, TX will be given priority consideration.
In addition to a competitive compensation package, Responsive also offers the following benefits:
401k with company matching
Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
4 weeks of paid vacation, paid sick days, and paid bereavement
4‑week sabbatical after 5 years of service
Mental Wellness Program (EAP) to support your well-being and self-care
Team events, such as happy hours, off-sites, and team building events
Best-in-class health benefits, company paid for employee and company contribution for family coverage
Referrals Referrals increase your chances of interviewing at Responsive by 2×
Location Dallas, TX (preferred)
#J-18808-Ljbffr