Synchrony
CareCredit Organic Social Media Marketing Role
Location:
Altamonte Springs, FL
Salary:
$75,000.00 - $130,000.00 USD per year
Employment Type:
Full‑time
Job Family:
Marketing
Role Summary and Purpose Reporting to the VP, Social & Content Strategy, this organic social media marketing role will facilitate an “Always‑on” day‑to‑day execution of content publishing, channel management and social content project management for the CareCredit social media accounts. The role will significantly shape the brand’s public‑facing perception, driving B2C and B2B audience awareness, consideration and engagement through thoughtful and relevant social media activity.
Responsibilities
Day‑to‑day “Always‑on” social content management, including project and status tracking of all social content creation, managing content reviews and approvals, gathering final assets, scheduling posts via Sprinklr, QA of live posts, and handling internal and external campaigns.
Monitor and respond to social post comments, channel DMs, and consumer feedback, ensuring brand voice and tone are maintained.
Engage with cross‑functional teams—consumer and provider marketing, PR, analytics, compliance, and legal—to maximize social media impact within a highly regulated industry.
Lead process optimizations such as SOP improvements, calendar development, analytics processes, and strategic or tactical suggestions to drive brand awareness and acquisition.
Track competitors, market shifts, and trends to identify opportunities and challenges.
Collaborate with the VP, Social & Content Strategy for guidance on holistic brand social strategy and safe content approaches.
Perform additional duties and special projects as assigned, including coverage for team members when out‑of‑office.
Desired Characteristics
Extensive experience across all major consumer social platforms (Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, Reddit, TikTok, etc.).
Strong verbal and written communication skills, with the ability to translate complex brand topics into clear, platform‑appropriate copy.
Process‑driven mindset and ability to work independently.
Experience in B2B social media marketing practices.
Experience responding to consumers on behalf of corporate social media accounts.
Experience or awareness of paid social media, ad management, and audience development.
Adobe Workfront and Sprinklr experience are a plus.
Qualifications and Requirements
Bachelor’s Degree or a high school diploma plus 8 years of relevant marketing experience.
Minimum 4+ years of B2C social media marketing experience (B2B a plus).
Minimum 4 years of project management experience with data‑driven strategic thinking.
Minimum 2 years working in a matrixed team or organization.
Eligibility Requirements
Must be 18 years or older.
Must have a high school diploma or equivalent.
Must be willing to undergo a drug test, background investigation, and fingerprinting as part of onboarding.
Must satisfy Section 19 of the Federal Deposit Insurance Act requirements.
Reasonable Accommodation Notice
Employers must provide reasonable accommodation to qualified individuals with disabilities. Examples include changes to the application process, alternate formats, sign language interpreters, or specialized equipment.
For special accommodations, call Career Support Line: 1‑866‑301‑5627, available 8 am‑5 pm Monday‑Friday (Central Standard Time).
Equal Employment Opportunity Statement Legal authorization to work in the U.S. is required. We will not sponsor employment visas, now or in the future. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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Altamonte Springs, FL
Salary:
$75,000.00 - $130,000.00 USD per year
Employment Type:
Full‑time
Job Family:
Marketing
Role Summary and Purpose Reporting to the VP, Social & Content Strategy, this organic social media marketing role will facilitate an “Always‑on” day‑to‑day execution of content publishing, channel management and social content project management for the CareCredit social media accounts. The role will significantly shape the brand’s public‑facing perception, driving B2C and B2B audience awareness, consideration and engagement through thoughtful and relevant social media activity.
Responsibilities
Day‑to‑day “Always‑on” social content management, including project and status tracking of all social content creation, managing content reviews and approvals, gathering final assets, scheduling posts via Sprinklr, QA of live posts, and handling internal and external campaigns.
Monitor and respond to social post comments, channel DMs, and consumer feedback, ensuring brand voice and tone are maintained.
Engage with cross‑functional teams—consumer and provider marketing, PR, analytics, compliance, and legal—to maximize social media impact within a highly regulated industry.
Lead process optimizations such as SOP improvements, calendar development, analytics processes, and strategic or tactical suggestions to drive brand awareness and acquisition.
Track competitors, market shifts, and trends to identify opportunities and challenges.
Collaborate with the VP, Social & Content Strategy for guidance on holistic brand social strategy and safe content approaches.
Perform additional duties and special projects as assigned, including coverage for team members when out‑of‑office.
Desired Characteristics
Extensive experience across all major consumer social platforms (Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, Reddit, TikTok, etc.).
Strong verbal and written communication skills, with the ability to translate complex brand topics into clear, platform‑appropriate copy.
Process‑driven mindset and ability to work independently.
Experience in B2B social media marketing practices.
Experience responding to consumers on behalf of corporate social media accounts.
Experience or awareness of paid social media, ad management, and audience development.
Adobe Workfront and Sprinklr experience are a plus.
Qualifications and Requirements
Bachelor’s Degree or a high school diploma plus 8 years of relevant marketing experience.
Minimum 4+ years of B2C social media marketing experience (B2B a plus).
Minimum 4 years of project management experience with data‑driven strategic thinking.
Minimum 2 years working in a matrixed team or organization.
Eligibility Requirements
Must be 18 years or older.
Must have a high school diploma or equivalent.
Must be willing to undergo a drug test, background investigation, and fingerprinting as part of onboarding.
Must satisfy Section 19 of the Federal Deposit Insurance Act requirements.
Reasonable Accommodation Notice
Employers must provide reasonable accommodation to qualified individuals with disabilities. Examples include changes to the application process, alternate formats, sign language interpreters, or specialized equipment.
For special accommodations, call Career Support Line: 1‑866‑301‑5627, available 8 am‑5 pm Monday‑Friday (Central Standard Time).
Equal Employment Opportunity Statement Legal authorization to work in the U.S. is required. We will not sponsor employment visas, now or in the future. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
#J-18808-Ljbffr