Cents
Marketing Manager, Engagement & Retention (Lifecycle Marketing)
Cents, New York, New York, us, 10261
Marketing Manager, Engagement & Retention (Lifecycle Marketing)
Join Cents
– Drive operator engagement, retention, and business growth through targeted lifecycle marketing campaigns.
Base Pay Range : $95,000.00/yr - $120,000.00/yr
About Cents Cents is a New York–based technology company transforming the laundry industry with an all-in-one platform that helps operators manage and grow their businesses using SaaS and hardware products.
About The Role The Marketing Manager, Engagement & Retention implements strategy, execution, and optimization of marketing campaigns focused on operator engagement, retention, and growth. You’ll collaborate cross‑functionally to ensure campaigns align with Cents’ mission and growth goals.
Email Marketing & Campaign Strategy
Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing.
Collaborate with product marketing, content, and design teams to create nurture campaigns.
Partner with product marketing and demand generation to optimize targeting and messaging.
Own end‑to‑end lifecycle campaign programs from conception through execution.
Customer Journey Optimization & Testing
Map the complete operator journey and identify drop‑offs, gaps, and improvement areas.
Execute comprehensive quarterly A/B testing plans to improve the customer journey.
Optimize onboarding flows, automations, and cross‑channel touchpoints.
Analyze campaign performance and suggest strategic adjustments to maximize impact.
Social Media Strategy & Go‑to‑Market
Own social media strategy and execution as part of broader go‑to‑market initiatives.
Develop social media campaigns supporting lifecycle marketing objectives.
Identify growth opportunities based on market trends and operator behavior.
Cross‑Functional Collaboration, Analytics & Strategic Development
Lead planning and execution of key marketing initiatives across multiple teams.
Work with Product, Customer Success, Sales, and Operations for integrated campaign execution.
Analyze data to maximize email performance for acquisition, conversion, & growth.
Proof and QA campaigns to ensure error‑free execution and ideal user experience.
Ensure compliance with marketing regulations (CAN‑SPAM, TCPA, CCPA).
Stay updated on B2B SaaS marketing trends and best practices.
Identify opportunities to optimize operator experience and drive business growth.
What You Need To Be Successful
3‑5 years email marketing or lifecycle marketing experience with a proven track record in B2B SaaS.
Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization.
Multi‑channel marketing experience including email, social media, and on‑site optimization.
Proven ability owning campaign programs from conception through execution.
Technical Skills
HubSpot expertise strongly preferred – marketing automation, workflows, and reporting.
Experience with Iterable, Marketo, Figma, Asana, Google Workspace, analytics platforms.
Understanding of lifecycle metrics: engagement rates, retention, churn, expansion.
Knowledge of regulatory requirements (CAN‑SPAM, TCPA, CCPA).
Nice to have: copywriting skills, HTML/CSS knowledge.
Personal Attributes
Excellent data analysis skills and ability to interpret metrics and adjust strategies.
Strong project management skills managing complex campaigns across teams.
Creative and strategic thinker with ability to innovate for small business audiences.
Outstanding communication and collaboration skills.
Extremely detail‑oriented with understanding of campaign component impact.
Experimental and growth mindset with data‑driven approach.
Desired Qualifications
High‑growth SaaS startup experience.
B2B marketing or go‑to‑market strategy background serving small business customers.
Account‑based marketing (ABM) experience and strategy development.
Social media marketing and go‑to‑market campaign development experience.
Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning‑driven segmentation, & automated personalization.
Familiarity with vertical SaaS business models and customer success strategies.
Passion for Cents’ mission and commitment to empowering small business owners.
Benefits and Perks
Competitive salary
Equity
Unlimited PTO and paid holidays
Remote‑first with offices in New York City and San Francisco
Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
401(k)
Work‑from‑home and commuter benefits
Laundry allowance to support our customers’ businesses
Comprehensive training, learning, and development programming
Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more!
Key Information
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
Location: New York City Metropolitan Area (Remote‑first)
#J-18808-Ljbffr
– Drive operator engagement, retention, and business growth through targeted lifecycle marketing campaigns.
Base Pay Range : $95,000.00/yr - $120,000.00/yr
About Cents Cents is a New York–based technology company transforming the laundry industry with an all-in-one platform that helps operators manage and grow their businesses using SaaS and hardware products.
About The Role The Marketing Manager, Engagement & Retention implements strategy, execution, and optimization of marketing campaigns focused on operator engagement, retention, and growth. You’ll collaborate cross‑functionally to ensure campaigns align with Cents’ mission and growth goals.
Email Marketing & Campaign Strategy
Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing.
Collaborate with product marketing, content, and design teams to create nurture campaigns.
Partner with product marketing and demand generation to optimize targeting and messaging.
Own end‑to‑end lifecycle campaign programs from conception through execution.
Customer Journey Optimization & Testing
Map the complete operator journey and identify drop‑offs, gaps, and improvement areas.
Execute comprehensive quarterly A/B testing plans to improve the customer journey.
Optimize onboarding flows, automations, and cross‑channel touchpoints.
Analyze campaign performance and suggest strategic adjustments to maximize impact.
Social Media Strategy & Go‑to‑Market
Own social media strategy and execution as part of broader go‑to‑market initiatives.
Develop social media campaigns supporting lifecycle marketing objectives.
Identify growth opportunities based on market trends and operator behavior.
Cross‑Functional Collaboration, Analytics & Strategic Development
Lead planning and execution of key marketing initiatives across multiple teams.
Work with Product, Customer Success, Sales, and Operations for integrated campaign execution.
Analyze data to maximize email performance for acquisition, conversion, & growth.
Proof and QA campaigns to ensure error‑free execution and ideal user experience.
Ensure compliance with marketing regulations (CAN‑SPAM, TCPA, CCPA).
Stay updated on B2B SaaS marketing trends and best practices.
Identify opportunities to optimize operator experience and drive business growth.
What You Need To Be Successful
3‑5 years email marketing or lifecycle marketing experience with a proven track record in B2B SaaS.
Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization.
Multi‑channel marketing experience including email, social media, and on‑site optimization.
Proven ability owning campaign programs from conception through execution.
Technical Skills
HubSpot expertise strongly preferred – marketing automation, workflows, and reporting.
Experience with Iterable, Marketo, Figma, Asana, Google Workspace, analytics platforms.
Understanding of lifecycle metrics: engagement rates, retention, churn, expansion.
Knowledge of regulatory requirements (CAN‑SPAM, TCPA, CCPA).
Nice to have: copywriting skills, HTML/CSS knowledge.
Personal Attributes
Excellent data analysis skills and ability to interpret metrics and adjust strategies.
Strong project management skills managing complex campaigns across teams.
Creative and strategic thinker with ability to innovate for small business audiences.
Outstanding communication and collaboration skills.
Extremely detail‑oriented with understanding of campaign component impact.
Experimental and growth mindset with data‑driven approach.
Desired Qualifications
High‑growth SaaS startup experience.
B2B marketing or go‑to‑market strategy background serving small business customers.
Account‑based marketing (ABM) experience and strategy development.
Social media marketing and go‑to‑market campaign development experience.
Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning‑driven segmentation, & automated personalization.
Familiarity with vertical SaaS business models and customer success strategies.
Passion for Cents’ mission and commitment to empowering small business owners.
Benefits and Perks
Competitive salary
Equity
Unlimited PTO and paid holidays
Remote‑first with offices in New York City and San Francisco
Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
401(k)
Work‑from‑home and commuter benefits
Laundry allowance to support our customers’ businesses
Comprehensive training, learning, and development programming
Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more!
Key Information
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
Location: New York City Metropolitan Area (Remote‑first)
#J-18808-Ljbffr