Shake Shack
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Social Media Content Specialist
role at
Shake Shack . Get AI-powered advice on this job and more exclusive features.
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands‑on mentorship, training, and growth potential, all in a fun and inclusive environment.
Job Description Shake Shack is looking for a dynamic and highly creative Social Media Content Specialist to join our team. This person will help lead Shake Shack’s creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social‑first lens. Core responsibilities include day‑to‑day creative concepting and execution, content management, and identifying creative trends on social media.
This role is highly collaborative and will report directly to the Director of Social Media. Our ideal candidate is food, pop culture, and community‑obsessed. They have a keen eye for great creative and provide a constant stream of innovative ideas. They’re a hard‑worker, creative problem solver, and a multi‑tasker that will hit deadlines in a fast‑paced environment. They have excellent verbal and written communication skills and impeccable attention to detail.
*This position is primarily open to candidates who can work from our New York City Support Center, which currently operates on a hybrid schedule of three days per week in the office but is open to candidates located in a commutable distance from the ATL Support Center.*
Key Responsibilities
Conceptualize and lead the creation of compelling evergreen content, content series, and campaign content
Own editorial content calendar for all social media platforms, supporting evergreen content and large‑scale brand initiatives and identifying key moments in culture
Lead execution of in‑house and off‑site photo and video shoots
Manage a team of freelance content creators
Maintain an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, X, LinkedIn and other social media platforms
Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice
Stay on top of trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack
Work with community manager to source relevant user‑generated content and stories
Perform administrative work such as invoicing and budget tracking as needed
Skills & Knowledge
Have on‑set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns
Consider yourself a “creator” with a strong visual eye, eager to share and execute on new and interesting ideas
Can be comfortable behind and in front of the camera
Ability to capture and edit photo and video content for social media
Strong knowledge of native social platform editing capabilities as well as editing tools and software
Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences
Obsessed with emerging platforms, digital culture, trends and technology
Familiarity with social media tools (e.g., Sprout Social)
Experience
Bachelor’s degree
1–3 years of social media/content marketing experience
Experience with social media content creation from concepting to execution
Experience writing high‑quality copy across multiple media types – including social media and blogs
Benefits At Shake Shack
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance
Employer Paid Life and Disability Insurance
401k Plan with Company Match
Paid Time Off
Paid Parental Leave
Access to Employee Assistance Program on Day 1
Pre‑Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts
Development and Growth Opportunities (eligibility criteria applies)
Pay Range - $78,087.50 - $100,462.50
Referrals increase your chances of interviewing at Shake Shack by 2x.
*Shake Shack is an Equal Opportunity Employer.*
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Seniority level Entry level
Employment type Full‑time
Job function
Marketing and Sales
Industries
Hospitality
#J-18808-Ljbffr
Social Media Content Specialist
role at
Shake Shack . Get AI-powered advice on this job and more exclusive features.
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands‑on mentorship, training, and growth potential, all in a fun and inclusive environment.
Job Description Shake Shack is looking for a dynamic and highly creative Social Media Content Specialist to join our team. This person will help lead Shake Shack’s creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social‑first lens. Core responsibilities include day‑to‑day creative concepting and execution, content management, and identifying creative trends on social media.
This role is highly collaborative and will report directly to the Director of Social Media. Our ideal candidate is food, pop culture, and community‑obsessed. They have a keen eye for great creative and provide a constant stream of innovative ideas. They’re a hard‑worker, creative problem solver, and a multi‑tasker that will hit deadlines in a fast‑paced environment. They have excellent verbal and written communication skills and impeccable attention to detail.
*This position is primarily open to candidates who can work from our New York City Support Center, which currently operates on a hybrid schedule of three days per week in the office but is open to candidates located in a commutable distance from the ATL Support Center.*
Key Responsibilities
Conceptualize and lead the creation of compelling evergreen content, content series, and campaign content
Own editorial content calendar for all social media platforms, supporting evergreen content and large‑scale brand initiatives and identifying key moments in culture
Lead execution of in‑house and off‑site photo and video shoots
Manage a team of freelance content creators
Maintain an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, X, LinkedIn and other social media platforms
Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice
Stay on top of trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack
Work with community manager to source relevant user‑generated content and stories
Perform administrative work such as invoicing and budget tracking as needed
Skills & Knowledge
Have on‑set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns
Consider yourself a “creator” with a strong visual eye, eager to share and execute on new and interesting ideas
Can be comfortable behind and in front of the camera
Ability to capture and edit photo and video content for social media
Strong knowledge of native social platform editing capabilities as well as editing tools and software
Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences
Obsessed with emerging platforms, digital culture, trends and technology
Familiarity with social media tools (e.g., Sprout Social)
Experience
Bachelor’s degree
1–3 years of social media/content marketing experience
Experience with social media content creation from concepting to execution
Experience writing high‑quality copy across multiple media types – including social media and blogs
Benefits At Shake Shack
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance
Employer Paid Life and Disability Insurance
401k Plan with Company Match
Paid Time Off
Paid Parental Leave
Access to Employee Assistance Program on Day 1
Pre‑Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts
Development and Growth Opportunities (eligibility criteria applies)
Pay Range - $78,087.50 - $100,462.50
Referrals increase your chances of interviewing at Shake Shack by 2x.
*Shake Shack is an Equal Opportunity Employer.*
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Seniority level Entry level
Employment type Full‑time
Job function
Marketing and Sales
Industries
Hospitality
#J-18808-Ljbffr