Shoppa's Material Handling
Digital Marketing Specialist
Shoppa's Material Handling, Fort Worth, Texas, United States, 76102
Digital Marketing Specialist
Family owned and operated since 1981, Shoppa’s Material Handling is one of the fastest growing and most successful material handling dealerships in the United States. We are proud to be an authorized dealer of Toyota Material Handling – the bestselling forklift brand in the world and a recognized leader in quality, durability, safety and innovation. Through our nine locations across Texas and Kansas City, MO, we provide a comprehensive array of products, services and integrated systems that help our customers streamline the storage and movement of their goods.
Job Summary The Digital Marketing Specialist is responsible for managing all aspects of the company’s digital presence, including paid advertising, website content and SEO, online listings, and CRM data quality. This role drives lead generation, online engagement, and eCommerce results by executing digital campaigns and optimizing user experiences across all platforms.
Essential Functions
Plan, launch, and optimize paid media including search, display, social, retargeting, and geofencing
Oversee day‑to‑day website maintenance and drive ongoing site performance improvement
Lead all on‑site and technical SEO efforts, including keyword research, content enhancements, and reporting
Maintain online inventory across all branded websites and third‑party listing sites
Administer product data, on‑site tools, personalization features, and CMS
Coordinate and update all third‑party and local business listings, including Google/Apple/Bing and industry directories
Monitor and build company reputation and manage online reviews
Analyze and report on campaign performance, digital traffic, conversion, and ROAS
Oversee lead tracking, workflow automation, and data quality in the CRM
Collaborate with content, creative, and sales to maximize digital impact across platforms
Qualifications Must‑Have:
Bachelor’s degree in Marketing, Business, Communications, or related field
3–5 years hands‑on, results‑driven experience in B2B digital marketing, paid acquisition, and web operations; industrial, manufacturing, or construction industry experience a plus
Proven expertise planning, launching, and optimizing Google Ads, paid social, display, and retargeting campaigns
Demonstrated experience leading on‑site and technical SEO, including keyword research, content enhancement, A/B testing, and analytics
Experience managing eCommerce platforms, product catalogs, and implementing website personalization tools
Comfortable with advanced marketing technology stacks (analytics suites, tag management, AI/ML tools)
Experience managing and troubleshooting marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
Analytical approach with mastery in Google Analytics 4 (GA4) and reporting dashboards
Track record of owning third‑party and local business listings, as well as online review reputation programs
Excellent written and verbal communication, cross‑team collaboration, and stakeholder management skills
Strong project management abilities; able to juggle multiple campaigns and site projects simultaneously
Nice‑to‑Have:
Experience working with multiple brands simultaneously
Experience with CRM and lead management, workflow design, and data hygiene best practices
Familiarity with AI search and on‑site personalization tools
Advanced skills in conversion rate optimization (CRO), A/B testing, and landing page optimization
Ability to create, analyze, and optimize complex customer journey maps and audience segmentation
Knowledge of HTML, CSS, or JavaScript for hands‑on web updates and troubleshooting
Digital PR tactics: experience driving backlinking, influencer programs, and content syndication
Proven record growing and nurturing online communities or groups (forums, LinkedIn Groups, etc.)
Physical Demands And Working Conditions Must be able to sit and work at workstation and computer for several hours at a time. Must stand, walk, bend, stoop, reach, climb stairs, and lift up to 20 pounds occasionally. Requires use of telephone and other communications equipment. Must be able to drive vehicle frequently.
Work indoors and outdoors; exposure to temperatures commensurate with outdoor seasonal temperatures.
Equal Opportunity Employer Shoppa’s Material Handling is an Equal Opportunity Employer, including disabled/veterans; EOE/Disability/Vets; or Shoppa’s provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability.
Location & Salary Irving, TX. Salary range: $85,000 – $110,000.
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Job Summary The Digital Marketing Specialist is responsible for managing all aspects of the company’s digital presence, including paid advertising, website content and SEO, online listings, and CRM data quality. This role drives lead generation, online engagement, and eCommerce results by executing digital campaigns and optimizing user experiences across all platforms.
Essential Functions
Plan, launch, and optimize paid media including search, display, social, retargeting, and geofencing
Oversee day‑to‑day website maintenance and drive ongoing site performance improvement
Lead all on‑site and technical SEO efforts, including keyword research, content enhancements, and reporting
Maintain online inventory across all branded websites and third‑party listing sites
Administer product data, on‑site tools, personalization features, and CMS
Coordinate and update all third‑party and local business listings, including Google/Apple/Bing and industry directories
Monitor and build company reputation and manage online reviews
Analyze and report on campaign performance, digital traffic, conversion, and ROAS
Oversee lead tracking, workflow automation, and data quality in the CRM
Collaborate with content, creative, and sales to maximize digital impact across platforms
Qualifications Must‑Have:
Bachelor’s degree in Marketing, Business, Communications, or related field
3–5 years hands‑on, results‑driven experience in B2B digital marketing, paid acquisition, and web operations; industrial, manufacturing, or construction industry experience a plus
Proven expertise planning, launching, and optimizing Google Ads, paid social, display, and retargeting campaigns
Demonstrated experience leading on‑site and technical SEO, including keyword research, content enhancement, A/B testing, and analytics
Experience managing eCommerce platforms, product catalogs, and implementing website personalization tools
Comfortable with advanced marketing technology stacks (analytics suites, tag management, AI/ML tools)
Experience managing and troubleshooting marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
Analytical approach with mastery in Google Analytics 4 (GA4) and reporting dashboards
Track record of owning third‑party and local business listings, as well as online review reputation programs
Excellent written and verbal communication, cross‑team collaboration, and stakeholder management skills
Strong project management abilities; able to juggle multiple campaigns and site projects simultaneously
Nice‑to‑Have:
Experience working with multiple brands simultaneously
Experience with CRM and lead management, workflow design, and data hygiene best practices
Familiarity with AI search and on‑site personalization tools
Advanced skills in conversion rate optimization (CRO), A/B testing, and landing page optimization
Ability to create, analyze, and optimize complex customer journey maps and audience segmentation
Knowledge of HTML, CSS, or JavaScript for hands‑on web updates and troubleshooting
Digital PR tactics: experience driving backlinking, influencer programs, and content syndication
Proven record growing and nurturing online communities or groups (forums, LinkedIn Groups, etc.)
Physical Demands And Working Conditions Must be able to sit and work at workstation and computer for several hours at a time. Must stand, walk, bend, stoop, reach, climb stairs, and lift up to 20 pounds occasionally. Requires use of telephone and other communications equipment. Must be able to drive vehicle frequently.
Work indoors and outdoors; exposure to temperatures commensurate with outdoor seasonal temperatures.
Equal Opportunity Employer Shoppa’s Material Handling is an Equal Opportunity Employer, including disabled/veterans; EOE/Disability/Vets; or Shoppa’s provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability.
Location & Salary Irving, TX. Salary range: $85,000 – $110,000.
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