Town of Ashland
Communications Coordinator
The Town of Ashland seeks a Communications Coordinator, who will play a central role in promoting the Town of Ashland’s initiatives, events, and public services by developing effective communication strategies, coordinating marketing efforts, and fostering strong community partnerships. This position works collaboratively across departments to ensure timely, engaging, and consistent messaging that reflects the Town’s mission, enhances civic engagement, and builds strong relationships with residents, stakeholders, and local organizations.
Statement of Duties The Communications Coordinator is responsible for assisting the town with communications with and to the general public, using a variety of mediums including but not limited to social media, print formats, and more. The incumbent also manages marketing and programming of community and cultural events throughout the town. The Coordinator creates and enhances opportunities for participatory, collaborative, and meaningful community engagement.
Essential Functions
Collaborate with other Town departments to develop marketing materials for community events and initiatives.
Market and advertise Town events using multiple platforms, including social media, website updates, print media, email campaigns, and other outreach tools.
Lead efforts to maintain fresh, accurate, and up-to-date content on the Town's website and social media platforms in collaboration with departments and committees.
Work with the public safety departments on emergency communication and time‑sensitive public notifications.
Develop and implement tools for internal communication to ensure staff are informed of relevant news, events, and initiatives.
Proactively gather information about Town operations and services to prepare informative, accessible communication materials for the public.
Assist Town departments in promoting Ashland as a destination for residents, visitors, and businesses through strategic outreach and marketing.
Support the development of new and innovative programs and community events in partnership with nonprofits, businesses, and local community groups.
Plan and implement informational programs that promote transparency and civic engagement.
Assist with public presentations, reports, and communications in collaboration with all departments as needed.
Ensure brand consistency and professional standards across all Town communications, including presentations, printed materials, digital content, and signage.
Represent the Town in meetings and community functions to build partnerships and increase visibility of Town initiatives.
Stay current with trends in public communication and outreach; recommend improvements to the Town’s communication strategies, tools, and policies.
Other tasks or duties may be assigned by the Town Manager or their designee.
Key Qualifications & Competencies Communication & Content Creation
Exceptional written and verbal communication skills.
Strong storytelling, copywriting, and editing abilities.
Experience developing content for newsletters, press releases, blogs, and social media.
Digital & Media Skills
Proficiency with social media platforms (Facebook, Instagram, Tik Tok, LinkedIn).
Familiarity with email marketing tools (e.g., Constant Contact), website CMS (e.g., Civic Plus), and basic analytics (e.g., Google Analytics).
Basic graphic design or video editing skills (e.g., Canva and CapCut) a plus.
Experience with media relations and press outreach is desirable.
Strategic Thinking & Problem Solving
Ability to align communications with organizational goals and community needs.
Strong analytical skills to evaluate outreach performance and adapt strategies accordingly.
Creative thinker who can bring fresh ideas for public engagement and promotion.
Organization & Project Management
Strong time management and organizational skills.
Ability to manage multiple tasks and deadlines with accuracy and attention to detail.
Experience coordinating projects across teams or departments.
Community Engagement & Collaboration
Strong interpersonal skills; able to build relationships with colleagues and the public.
Experience working with nonprofits and community groups.
Comfortable representing the Town at public meetings and events.
Committed to fostering equity, inclusion, and civic participation.
Recommended Minimum Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Public Administration, or a related field.
2+ years of experience in public communication, social media, marketing, community development, or a related area.
Experience working in local government or nonprofit sectors is a plus.
Bilingual or multilingual abilities are beneficial.
Must possess a valid Massachusetts Driver’s License.
Salary $60,000 – $65,000 per year.
Supervision and Accountability The employee plans, prioritizes, and carries out the regular work in accordance with standard operating practices and previous training. The employee interprets instructions and/or adapts methods to resolve particular problems, with instructions typically consisting of desired objectives, deadlines, and department or Town priorities. Technical and policy problems or changes in procedures are discussed with the supervisor. The role does not involve supervisory responsibility.
Confidentiality The Communications Coordinator will have frequent access to a variety of confidential information.
Complexity and Work Environment The role involves employing many different concepts, theories, principles, techniques, and practices related to a professional field. The work consists of evaluating and interpreting data, determining methods to accomplish tasks timely and effectively. The environment is primarily a municipal office setting with occasional outside events. The employee may be required to work beyond normal business hours, including nights and weekends, and respond to emergency events on a 24/7 basis.
Physical and Mental Requirements Work requires sitting, intermittent stooping, walking, kneeling, twisting, reaching, and standing. Occasional lifting of objects up to 40 lbs may occur. Motor skills include operating a personal computer, office equipment, and handling documentation. Visual demands include reading documents, computer screens, and reports. Reasonable accommodations may be provided for employees with disabilities.
Additional Information During the interview process, candidates may be asked to submit a writing sample and a marketing advertisement using Canva.
The Town of Ashland is an AA/EEO Employer.
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Statement of Duties The Communications Coordinator is responsible for assisting the town with communications with and to the general public, using a variety of mediums including but not limited to social media, print formats, and more. The incumbent also manages marketing and programming of community and cultural events throughout the town. The Coordinator creates and enhances opportunities for participatory, collaborative, and meaningful community engagement.
Essential Functions
Collaborate with other Town departments to develop marketing materials for community events and initiatives.
Market and advertise Town events using multiple platforms, including social media, website updates, print media, email campaigns, and other outreach tools.
Lead efforts to maintain fresh, accurate, and up-to-date content on the Town's website and social media platforms in collaboration with departments and committees.
Work with the public safety departments on emergency communication and time‑sensitive public notifications.
Develop and implement tools for internal communication to ensure staff are informed of relevant news, events, and initiatives.
Proactively gather information about Town operations and services to prepare informative, accessible communication materials for the public.
Assist Town departments in promoting Ashland as a destination for residents, visitors, and businesses through strategic outreach and marketing.
Support the development of new and innovative programs and community events in partnership with nonprofits, businesses, and local community groups.
Plan and implement informational programs that promote transparency and civic engagement.
Assist with public presentations, reports, and communications in collaboration with all departments as needed.
Ensure brand consistency and professional standards across all Town communications, including presentations, printed materials, digital content, and signage.
Represent the Town in meetings and community functions to build partnerships and increase visibility of Town initiatives.
Stay current with trends in public communication and outreach; recommend improvements to the Town’s communication strategies, tools, and policies.
Other tasks or duties may be assigned by the Town Manager or their designee.
Key Qualifications & Competencies Communication & Content Creation
Exceptional written and verbal communication skills.
Strong storytelling, copywriting, and editing abilities.
Experience developing content for newsletters, press releases, blogs, and social media.
Digital & Media Skills
Proficiency with social media platforms (Facebook, Instagram, Tik Tok, LinkedIn).
Familiarity with email marketing tools (e.g., Constant Contact), website CMS (e.g., Civic Plus), and basic analytics (e.g., Google Analytics).
Basic graphic design or video editing skills (e.g., Canva and CapCut) a plus.
Experience with media relations and press outreach is desirable.
Strategic Thinking & Problem Solving
Ability to align communications with organizational goals and community needs.
Strong analytical skills to evaluate outreach performance and adapt strategies accordingly.
Creative thinker who can bring fresh ideas for public engagement and promotion.
Organization & Project Management
Strong time management and organizational skills.
Ability to manage multiple tasks and deadlines with accuracy and attention to detail.
Experience coordinating projects across teams or departments.
Community Engagement & Collaboration
Strong interpersonal skills; able to build relationships with colleagues and the public.
Experience working with nonprofits and community groups.
Comfortable representing the Town at public meetings and events.
Committed to fostering equity, inclusion, and civic participation.
Recommended Minimum Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Public Administration, or a related field.
2+ years of experience in public communication, social media, marketing, community development, or a related area.
Experience working in local government or nonprofit sectors is a plus.
Bilingual or multilingual abilities are beneficial.
Must possess a valid Massachusetts Driver’s License.
Salary $60,000 – $65,000 per year.
Supervision and Accountability The employee plans, prioritizes, and carries out the regular work in accordance with standard operating practices and previous training. The employee interprets instructions and/or adapts methods to resolve particular problems, with instructions typically consisting of desired objectives, deadlines, and department or Town priorities. Technical and policy problems or changes in procedures are discussed with the supervisor. The role does not involve supervisory responsibility.
Confidentiality The Communications Coordinator will have frequent access to a variety of confidential information.
Complexity and Work Environment The role involves employing many different concepts, theories, principles, techniques, and practices related to a professional field. The work consists of evaluating and interpreting data, determining methods to accomplish tasks timely and effectively. The environment is primarily a municipal office setting with occasional outside events. The employee may be required to work beyond normal business hours, including nights and weekends, and respond to emergency events on a 24/7 basis.
Physical and Mental Requirements Work requires sitting, intermittent stooping, walking, kneeling, twisting, reaching, and standing. Occasional lifting of objects up to 40 lbs may occur. Motor skills include operating a personal computer, office equipment, and handling documentation. Visual demands include reading documents, computer screens, and reports. Reasonable accommodations may be provided for employees with disabilities.
Additional Information During the interview process, candidates may be asked to submit a writing sample and a marketing advertisement using Canva.
The Town of Ashland is an AA/EEO Employer.
#J-18808-Ljbffr