Mozilla
Senior Integrated Marketing Manager, Europe
Team: Marketing Locations: Remote Germany
Why Mozilla? The Opportunity This is a fantastic chance to be a part of a top-tier organization committed to creating a positive influence on the internet! As a Senior Integrated Marketing Manager for Europe, you will have a key role in developing and executing marketing programs that boost growth for Mozilla’s consumer products. You will be a valuable member of a driven team that emphasizes teamwork and pursues excellence in all our endeavors. Are you eager to build a better internet? Join Mozilla on the Marketing team. We are looking for a Senior Integrated Marketing Manager for the development and execution of marketing programs that drive growth of Mozilla products across Germany. The ideal candidate has proven experience in developing successful awareness, growth, and engagement strategies that target consumers. They are passionate about building data-driven marketing plans and succeed in highly collaborative environments. They are entrepreneurial, proactive, problem solvers. The candidate will own the regional market insights/research requirements and build coordinated marketing plans grounded in data-driven hypotheses. They will partner closely with Product Marketing, Activations, Creative, Comms, and Brand to deliver breakthrough campaigns and programs via owned and paid channels. They will analyze program results and develop actionable recommendations post-launch, in partnership with Marketing Analytics and channel leaders.
What you’ll do:
Partner with the Director Global Integrated Marketing to develop campaigns, programs, and experiments that drive growth - awareness, consideration, and usage of Mozilla consumer product offerings in Germany
Develop strong thought leadership and understanding of the Regional landscape, including consumer needs, competitive specs, and emerging macro + cultural trends
Collaborate with Activations, Brand and Comms teams to develop impactful coordinated channel mix strategies for campaigns and programs
Possess deep customer and product knowledge; inform decisions by conducting market research in collaboration with the Marketing Insights team
Collaborate with Global Product Marketing to ensure product market fit and clear product positioning; leverage to develop nuanced regional marketing growth strategies
Collaborate with the Director of Global Integrated Marketing to set program goals and measure success
Track campaign performance, document regional insights and takeaways, and make recommendations for ongoing improvement and optimization
Strong program manager; accountable for the end-to-end execution of all assigned projects
What you’ll bring:
Strong preference for native or near-native proficiency in German, with the ability to create and adapt marketing content for German-speaking audiences
8+ years of deep consumer marketing, brand marketing, and/or strategy experience
Possess a strong product growth and/or launch portfolio; proven track record developing and implementing successful integrated marketing or go-to-market strategies
Solid understanding of coordinated (owned + paid) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy
Strong grasp of quantitative test designs
Strives to balance both creative excellence with high quantitative performance
Understands user journey mapping
Outstanding organization and project management skills
Excellent collaboration skills; proven track record leading through influence
A self-starter with a bias for action
Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures
Tech industry experience preferred
What you’ll get:
Generous performance-based bonus plans to all eligible employees - we share in our success as one team
Rich medical, dental, and vision coverage
Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
Quarterly all-company wellness days where everyone takes a pause together
Country specific holidays plus a day off for your birthday
One-time home office stipend
Annual professional development budget
Quarterly well-being stipend
Considerable paid parental leave
Employee referral bonus program
Other benefits (life/AD&D, disability, EAP, etc. - varies by country)
About Mozilla Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.
Commitment to diversity, equity, inclusion, and belonging Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientation s, gender identities, and expressions.
We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodation@mozilla.com to request accommodation.
We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.
At Mozilla, we’re serving humanity—by maintaining a safe, open internet—while alsohelping the individual humans employed here to reach their personal andprofessional goals. With a relatively small team serving hundreds of millions ofpeople, a culture of exploration, and a commitment to mentorship, opportunitiesabound to learn and grow at Mozilla.
Purpose is built into our work, with our mission driving every decision
We challenge assumptions, the status quo, ourselves, and each other
We are transparent: in our code, our business partnerships, and our everydayinteractions
We seek out people from diverse backgrounds and with perspectives differentfrom our own
We pair purpose with performance and put people ahead of profit
Our impact is global
1000+ paid staff from over 30 countries
Thousands of volunteer contributors across six continents
2 global offices: Berlin and Toronto
9 coworking space locations: San Francisco, San Mateo, London, Paris, Portland, Tulsa, Vancouver, Chicago, and Bellevue
Hundreds of home offices globally
Our benefits are world-class
Flexible work environment (majority of Mozillians work remotely)
Industry-leading paid parental leave (up to 26 weeks of fully paid leave forchildbearing parents and up to 12 weeks for non-childbearing parents)
Reimbursement for professional development (up to \$3,000/year)
A work setup including the latest hardware and software of your choice
#J-18808-Ljbffr
Why Mozilla? The Opportunity This is a fantastic chance to be a part of a top-tier organization committed to creating a positive influence on the internet! As a Senior Integrated Marketing Manager for Europe, you will have a key role in developing and executing marketing programs that boost growth for Mozilla’s consumer products. You will be a valuable member of a driven team that emphasizes teamwork and pursues excellence in all our endeavors. Are you eager to build a better internet? Join Mozilla on the Marketing team. We are looking for a Senior Integrated Marketing Manager for the development and execution of marketing programs that drive growth of Mozilla products across Germany. The ideal candidate has proven experience in developing successful awareness, growth, and engagement strategies that target consumers. They are passionate about building data-driven marketing plans and succeed in highly collaborative environments. They are entrepreneurial, proactive, problem solvers. The candidate will own the regional market insights/research requirements and build coordinated marketing plans grounded in data-driven hypotheses. They will partner closely with Product Marketing, Activations, Creative, Comms, and Brand to deliver breakthrough campaigns and programs via owned and paid channels. They will analyze program results and develop actionable recommendations post-launch, in partnership with Marketing Analytics and channel leaders.
What you’ll do:
Partner with the Director Global Integrated Marketing to develop campaigns, programs, and experiments that drive growth - awareness, consideration, and usage of Mozilla consumer product offerings in Germany
Develop strong thought leadership and understanding of the Regional landscape, including consumer needs, competitive specs, and emerging macro + cultural trends
Collaborate with Activations, Brand and Comms teams to develop impactful coordinated channel mix strategies for campaigns and programs
Possess deep customer and product knowledge; inform decisions by conducting market research in collaboration with the Marketing Insights team
Collaborate with Global Product Marketing to ensure product market fit and clear product positioning; leverage to develop nuanced regional marketing growth strategies
Collaborate with the Director of Global Integrated Marketing to set program goals and measure success
Track campaign performance, document regional insights and takeaways, and make recommendations for ongoing improvement and optimization
Strong program manager; accountable for the end-to-end execution of all assigned projects
What you’ll bring:
Strong preference for native or near-native proficiency in German, with the ability to create and adapt marketing content for German-speaking audiences
8+ years of deep consumer marketing, brand marketing, and/or strategy experience
Possess a strong product growth and/or launch portfolio; proven track record developing and implementing successful integrated marketing or go-to-market strategies
Solid understanding of coordinated (owned + paid) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy
Strong grasp of quantitative test designs
Strives to balance both creative excellence with high quantitative performance
Understands user journey mapping
Outstanding organization and project management skills
Excellent collaboration skills; proven track record leading through influence
A self-starter with a bias for action
Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures
Tech industry experience preferred
What you’ll get:
Generous performance-based bonus plans to all eligible employees - we share in our success as one team
Rich medical, dental, and vision coverage
Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
Quarterly all-company wellness days where everyone takes a pause together
Country specific holidays plus a day off for your birthday
One-time home office stipend
Annual professional development budget
Quarterly well-being stipend
Considerable paid parental leave
Employee referral bonus program
Other benefits (life/AD&D, disability, EAP, etc. - varies by country)
About Mozilla Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.
Commitment to diversity, equity, inclusion, and belonging Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientation s, gender identities, and expressions.
We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodation@mozilla.com to request accommodation.
We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.
At Mozilla, we’re serving humanity—by maintaining a safe, open internet—while alsohelping the individual humans employed here to reach their personal andprofessional goals. With a relatively small team serving hundreds of millions ofpeople, a culture of exploration, and a commitment to mentorship, opportunitiesabound to learn and grow at Mozilla.
Purpose is built into our work, with our mission driving every decision
We challenge assumptions, the status quo, ourselves, and each other
We are transparent: in our code, our business partnerships, and our everydayinteractions
We seek out people from diverse backgrounds and with perspectives differentfrom our own
We pair purpose with performance and put people ahead of profit
Our impact is global
1000+ paid staff from over 30 countries
Thousands of volunteer contributors across six continents
2 global offices: Berlin and Toronto
9 coworking space locations: San Francisco, San Mateo, London, Paris, Portland, Tulsa, Vancouver, Chicago, and Bellevue
Hundreds of home offices globally
Our benefits are world-class
Flexible work environment (majority of Mozillians work remotely)
Industry-leading paid parental leave (up to 26 weeks of fully paid leave forchildbearing parents and up to 12 weeks for non-childbearing parents)
Reimbursement for professional development (up to \$3,000/year)
A work setup including the latest hardware and software of your choice
#J-18808-Ljbffr