Decision Tactical
Marketing Manager – Decision Tactical
Direct message the job poster from Decision Tactical
Decision Tactical is Florida’s most immersive tactical training and entertainment facility—combining the adrenaline of SWAT-style scenarios with the accessibility of a public experience center. From everyday civilians and tourists to elite law enforcement, our 43,000 sq. ft. facility trains minds under pressure. We’re growing fast and need a strategic, AI‑forward marketing leader to drive that growth across local, tourist, and event markets.
Role Summary
We’re seeking a hands‑on, traction‑focused, data‑driven Marketing Manager who can set strategy, lead a small team, and maximize the power of AI tools to scale Decision Tactical’s attendance and reach. This role oversees all aspects of demand generation, brand growth, and conversion performance across three key markets: tourists visiting the Orlando area, local general public (civilian & enthusiast traffic), and corporate and law enforcement event clients. You must be comfortable blending strategic thinking with tactical execution and managing a lean, AI‑assisted team to outperform large teams with larger budgets.
Key Responsibilities
Own the full‑funnel marketing strategy (awareness to conversion to retention)
Translate business goals into targeted, measurable marketing campaigns
Lead a nimble team of 3–5 people plus external contractors/vendors
Report directly to the CEO with clear performance metrics and impact updates
Oversee performance marketing across Google Ads, Meta, TikTok, YouTube, etc.
Direct the use of AI platforms (e.g. ADXL, Artisan AI, Smartly.io, 11x) to scale creative output and campaign testing
Manage budgets, CAC, ROAS, and LTV metrics to optimize spend
Guide brand messaging and tone across all channels (web, email, social, print)
Ensure video, graphic, and written content aligns with audience segments
Partner with team to generate high‑conversion ads and organic content using AI and UGC
Leverage AI and automation for A/B testing, funnel analysis, and remarketing
Improve visibility and attribution across CRM, booking tools, point of sale systems, and WordPress site
Promote and optimize in‑house events and group bookings
Drive strategic partnerships with hotels, convention bureaus, and influencers
Oversee listing and content strategy across platforms like Eventbrite, Fever, Google Events, and local tourism sites
Required Qualifications
5+ years of marketing experience with at least 2 years in a leadership role
Demonstrated experience with AI‑enhanced marketing tools and automation
Hands‑on experience with paid media platforms (Google, Meta, TikTok, LinkedIn, etc.)
Solid understanding of data tracking, marketing attribution, and funnel performance
Proven ability to lead small teams and wear multiple hats effectively
Preferred Experience
Experience in tourism, attractions, entertainment, timeshare market, or tactical training sectors
Familiarity with tools like WordPress, Zapier, and Qlik Sense
Strong portfolio showing integrated campaigns and growth outcomes
Comfort with rapid testing and iteration using AI‑generated content
What Success Looks Like
Significant and measurable increase in bookings, foot traffic, and memberships
Local and tourist markets consistently fed through high‑performing funnels
Clear ROI from AI tools and efficient campaign execution with a lean team
A proactive, goal‑oriented marketing team that thrives under leadership
Benefits and Compensation
Full‑time job type
Health insurance
Life insurance
Paid time off
Vision insurance
Performance bonuses
Options plan
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Decision Tactical is Florida’s most immersive tactical training and entertainment facility—combining the adrenaline of SWAT-style scenarios with the accessibility of a public experience center. From everyday civilians and tourists to elite law enforcement, our 43,000 sq. ft. facility trains minds under pressure. We’re growing fast and need a strategic, AI‑forward marketing leader to drive that growth across local, tourist, and event markets.
Role Summary
We’re seeking a hands‑on, traction‑focused, data‑driven Marketing Manager who can set strategy, lead a small team, and maximize the power of AI tools to scale Decision Tactical’s attendance and reach. This role oversees all aspects of demand generation, brand growth, and conversion performance across three key markets: tourists visiting the Orlando area, local general public (civilian & enthusiast traffic), and corporate and law enforcement event clients. You must be comfortable blending strategic thinking with tactical execution and managing a lean, AI‑assisted team to outperform large teams with larger budgets.
Key Responsibilities
Own the full‑funnel marketing strategy (awareness to conversion to retention)
Translate business goals into targeted, measurable marketing campaigns
Lead a nimble team of 3–5 people plus external contractors/vendors
Report directly to the CEO with clear performance metrics and impact updates
Oversee performance marketing across Google Ads, Meta, TikTok, YouTube, etc.
Direct the use of AI platforms (e.g. ADXL, Artisan AI, Smartly.io, 11x) to scale creative output and campaign testing
Manage budgets, CAC, ROAS, and LTV metrics to optimize spend
Guide brand messaging and tone across all channels (web, email, social, print)
Ensure video, graphic, and written content aligns with audience segments
Partner with team to generate high‑conversion ads and organic content using AI and UGC
Leverage AI and automation for A/B testing, funnel analysis, and remarketing
Improve visibility and attribution across CRM, booking tools, point of sale systems, and WordPress site
Promote and optimize in‑house events and group bookings
Drive strategic partnerships with hotels, convention bureaus, and influencers
Oversee listing and content strategy across platforms like Eventbrite, Fever, Google Events, and local tourism sites
Required Qualifications
5+ years of marketing experience with at least 2 years in a leadership role
Demonstrated experience with AI‑enhanced marketing tools and automation
Hands‑on experience with paid media platforms (Google, Meta, TikTok, LinkedIn, etc.)
Solid understanding of data tracking, marketing attribution, and funnel performance
Proven ability to lead small teams and wear multiple hats effectively
Preferred Experience
Experience in tourism, attractions, entertainment, timeshare market, or tactical training sectors
Familiarity with tools like WordPress, Zapier, and Qlik Sense
Strong portfolio showing integrated campaigns and growth outcomes
Comfort with rapid testing and iteration using AI‑generated content
What Success Looks Like
Significant and measurable increase in bookings, foot traffic, and memberships
Local and tourist markets consistently fed through high‑performing funnels
Clear ROI from AI tools and efficient campaign execution with a lean team
A proactive, goal‑oriented marketing team that thrives under leadership
Benefits and Compensation
Full‑time job type
Health insurance
Life insurance
Paid time off
Vision insurance
Performance bonuses
Options plan
#J-18808-Ljbffr