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Pegasystems

Marketing Manager, Central

Pegasystems, Germantown, Ohio, United States

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GTM Recruiter @ Pegasystems - The AI-powered platform for enterprise transformation Meet Our Team

Our EMEA Regional Marketing team is responsible for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of offering led growth programs, and high-end events, with the ultimate goal of making selling easier and being the voice of marketing to our GTM teams in region.

Picture Yourself At Pega

As our Central Regional Marketing Manager, you’ll be at the heart of driving Pega’s growth across your region. You’ll shape our brand presence, lead demand generation initiatives, and deliver strategic Account-Based Marketing programs that make an impact. You’ll also orchestrate integrated events that bring our story to life. This is a hands‑on role where you’ll collaborate closely with sales, the EMEA Marketing team, and our global marketing community to align marketing efforts with business goals—fueling pipeline growth and accelerating ACV. If you're passionate about executing smart, data‑driven marketing and thrive in a fast‑paced, collaborative environment, this is your opportunity to make a difference.

What You'll Do At Pega

Represent Regional Marketing across EMEA, collaborating closely with the wider marketing team.

Execute a comprehensive regional marketing plan to drive brand awareness, demand generation, and client engagement.

Contribute to quarterly planning with regional leadership to align marketing priorities with business goals.

Use business analysis to prioritize marketing investments and manage competing requests.

Develop and deliver regional, industry, and account‑based marketing (ABM) plans.

Build and activate multi‑channel campaigns including content, email, events, direct mail, and paid media.

Align ABM plans with sales’ account plans, defining joint actions and timelines.

Execute global demand generation programs tailored for regional relevance.

Lead the creation and execution of regional events and executive engagement programs.

Report on marketing outcomes using data‑driven insights and business intelligence dashboards.

Who You Are

Exceptional interpersonal skills and flexibility to work effectively with people at all levels, and across different time zones

Adaptability and flexibility

Exceptional written and verbal communication skills

Demonstrated ability to effectively manage multiple projects, prioritize work and meet deadlines

Strong analytical skills and a demonstrated ability to leverage data to drive strategy and decision‑making

Proficient English speaking

What You've Accomplished

Bachelor’s degree

5+ years of related B2B experiencePrior experience in enterprise software marketing

Proficiency with MS Office, Excel, PowerPoint, Social Collaboration tools; LinkedIn, Twitter, Google Analytics, marketing automation models

Budget management experience

Strong digital marketing experience

Excellent written and verbal communication skills

Strong analytical skills and a demonstrated ability to leverage data to influence strategy and decision‑making

Pega Offers You

Gartner Analyst acclaimed technology leadership across our categories of products

Continuous learning and development opportunities

An innovative, inclusive, agile, flexible, and fun work environment

Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

Job ID: 22754

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing and Sales

Industries Software Development and IT Services and IT Consulting

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