Digital Marketing Specialist
Corrado Properties, West Palm Beach, FL, US, 33412
Duration: Full Time
About Us
Corrado Properties is an owner, operator, and developer of independent, boutique luxury hotels & resorts and other real estate assets. Grounded in authentic hospitality and with a spirit for adventure, we seek to create one?of?a?kind experiences that fulfill our guests while enriching and supporting our communities and our people. Our investment approach is anything but prescriptive social and environmental contributions are paramount, and we endeavor to have fun with every opportunity we pursue. Current assets include Sorrel River Ranch in Moab, Utah, Biba in Palm Beach Florida, and Spirit at Zion, which are all under development.
About The Role
Corrado Properties is looking for a Marketing & Public Relations Manager to work out of the corporate office in Palm Beach, Florida. Reporting to the Chief Operating Officer, this person will be responsible for coordinating all marketing and public relations activities for the portfolio.
Duties & Responsibilities
- Coordinate all marketing and public relations activities
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Design and oversee all aspects of digital marketing, including the marketing database, email, SEO and display advertising campaigns
- Direct the social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis
- Build relationships with thought leaders to grow hospitality industry awareness
- Research and analyze market trends and competitors
- Oversee marketing campaigns across multiple departments and types of media
- Track effectiveness of marketing campaigns and report findings to the executive team
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Requirements & Qualifications
- Proven working experience in marketing and public relations
- Proven track record designing and executing successful marketing and public relations campaigns at both a local and national level
- Strong relationships with local and national business and industry media outlets
- Exceptional writing and editing skills
- In?depth knowledge of various social media platforms, best practices, and website analytics
- BA/MA degree in Marketing, Advertising, Communications or a related discipline
- MS Office Suite (Outlook, Excel, Word, PowerPoint)
- Ability to work occasional weekends
- Creative and entrepreneurial attitude
Physical Requirements
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift 15 pounds at times
Our Benefits
- Health Benefits
- 100% Life Insurance
- Paid Vacation Time
- Employee discount for friends and family
We thank all applicants; however, only those selected for an interview will be contacted. Applicants who do not already have legal permission to work in the United States will not be considered. Corrado Properties is an Equal Opportunity Employer committed to a diverse work culture, M/F/D/V.
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